MIBA Awards Tickets are now available 

Domestic Abuse – Mama Life Magazine

As many of you will know, I’m for sure more comfortable being the other side of the camera but couldn’t turn down the opportunity of being on the cover of Mamalife Magazine and sharing my story with their readership.

Now for any of you that think model life Is glam, your very mistaken. After many years of being a photographer I know what goes on behind the scenes and it’s never as incredible as it may look in the image. I remember once asking a girl to lay in a rubbish dump… stunk…. but the image was amazing!

The shoot took place in a factory building and it was bloody freezing and covered in the most bizarre props from chains, to rocking horses, trampolines and beds… but that didn’t stop us! We were on a mission. The room soon warmed up and off we went. Hair and make up was created by the talented Jamie and Claire who made us look and feel gorgeous with Emily in charge of capturing those cover worthy shots!

It was such a fun day and before we knew it we had worked through lunch and it was time to go home.

This shoot was so much more than just another photoshoot. It captured 3 women, survivors, fighters. We didn’t waste our day talking about our past experiences and I’m sure I will relate to both stories when I read them. What we did was enjoy the fact that we have risen…we have survived, and we are here to help others do the same!

You can get your copy of Mamalife and read the full article now…!

Until then
Much Love

Estelle #mibainstaqueen

2020 A Decade of Instagram – 40 Facts You NEED to Know

2020 A decade of Instagram – 40 facts you NEED to know

Instagram debuted on 6th October 2010

Instagram was almost called Codename but it was decided against before the launch.

Instagram was created by Kevin Systrom and Mike Krieger

The first picture shared was on July 17th 2010 before the app even launched. It was by Mike Keiger ( @mikeyk )

Instagram’s first ever official uploaded picture was of a dog by the co founder Kevin

Instagram currently have over 1 billion monthly active users.

There are 4.2 billion likes per day

There are on average 100+ million pictures uploaded everyday

60% of users log in daily

Users spend on average 53 minutes per day on the platform

To date there are more than 500 billion images been uploaded.

The largest age demographic is 25-34 year olds

Pizza is the most instagrammed food

Posts that use hashtags get on average 12.6% more engagement

The top 5 countries that use Instagram are United States, Russia, Turkey, Brazil and the UK.

The heart emoji is the most frequently used.

More than half the brands on Instagram stick to 1 filter

The top 3 followed brands are National Geographic, Nike and Victoria’s Secrets.

55 of the most popular and active brands on Instagram post 1.5 times per day on average

80% of accounts follow a business on Instagram

There are over 500,000 active influencers using Instagram

78% of influencers prefer Instagram for brand collaboration

72% of Instagram users say they have purchased via the app

80% of Instagrammers decide whether to buy a product or service based on Instagram images. Instagram users report making a purchase decision based on something that they saw while browsing the app.

Selfies are one of the most uploaded pictures

Photos with faces get 38% more likes

Posts with a location get 79% more engagement

Instagram is the second most engaged network just behind Facebook

32% of all internet user have an Instagram account

In 2017 Instagram was the most used network for cyber bullying. Since then Instagram have launched a host of features to stop cyber bullying on the platform.

Instagram allow you to ‘restrict’ peoples comments, meaning you can hide inappropriate comments without the user knowing. A step forward in the anti bullying strategy.

There are 400 million stories shared every day

Video gets over 2 times more engagement than images

The heart face filter is the most used in Instagram stories

More than 100 million people watch or share LIVE everyday

60% of people say they find new products on Instagram

130 million accounts tap on a shopping post each month to find out more

Instagram users engage more on Tuesday and Thursday

Influencers can charge up to $100,000 for a sponsored post

World record egg is the most liked picture EVER behind Kylie Jenner

So there you have it…to be honest I could have gone on forever!

I would love to know…what was your favourite fact? Do you have one you think we should add?

Until next time…

Estelle #mibainstaqueen

MIBA Round Up of 2019

Well what insane 12 months it has been here at MIBA HQ!

It actually weird because it didn’t really hit me until now how much we have actually done this year! Life moves at a million miles per hour and sometimes its nice to stop and enjoy the successes and so I guess Im doing that in this blog post.

Its also a huge reminder to myself (and to you guys) that you should be journaling! Right down your journey, look back and celebrate the wins…the big and the same… infact celebrate the failures too because its these you will learn the most from!

So lets get into it!

January 2019 saw MIBA launch the first ever Instagram training guide. The MIBA guide to growing your Instagram hit#1 and has had incredible reviews since! Teamed with the Instagram trainings your guaranteed to grow your Instagram account.

February was absolutely crazy for us! Not only did MIBA Leicestershire turn 1 we also held our first ever coordinator training where we brought together over 40 of our team to help them improve their skills and knowledge to provide YOU guys with even better events!

We celebrated our 1st birthday with a fabulous party in Leicester with Peter Sage as our guest speaker!

I also got to interview international boxing star Ashley Theophane!!

March was another crazy month with the first ever MIBA awards taking place. The vibe was incredible, and the body positivity catwalk was the icing on the cake! So many amazing women being celebrated in so many different ways! We were honoured to have the awards attended by Baroness Verma, Boxing champ Lyon Woodstock, Commonwealth silver medallist Paige Murney and community hero Hudge from Unity Boxing.

Not only did we have the awards but I also gave my first ever presentation to over 100 people at the Photography Show UK which is the UKs largest photography exhibition. My presentation went down so well they invited me back next year!

Ben Jackson who has become a long term supporter invited me into the BBC to chat about the next book we have coming out, Mumprenuer on Fire 4 and everything that has been happening here at MIBA HQ. Massive shout out to everyone at BBC Radio Leicester for all the amazing support they have shown us since MIBA began way back in June 2017!

April was crazy month for Instagram presentations! Not only did I speak at the Leicester event but I also spoke at the UKs largest Franchise Show at Excel in London and then was flown to Valencia to deliver an Instagram Masterclass there too! It’s a hard life!

We also hit 10k on Instagram!

May was also a huge month personally as well as here at MIBA HQ….I got engaged!

We travelled down to Somerset for an Instagram workshop and had the opportunity to meet lots more of our MIBAs at our networking event!
In June I was lucky enough to be invited back to the BBC to talk all about body diversity and how as an influencer we have responsibilities with what we post to social media.

I got to spend the weekend in London when I was there delivering another Instagram presentation and also had the chance to travel to Manchester for another Instagram Workshop. This month I’ve been able to train over 12 thousand women (over 4 days) which makes me super happy! My Instagram love is spreading!!

We also hit 44k members in the FB group!
July was another busy one with a new Instagram challenge starting, being invited on to the BBC Curry Show, featuring on Matt Richards Podcast and launching Mumpreneur on Fire 4 on audiobook!

Not only that but this month I set up my personal Instagram account ( yay!! ) we hit 555 followers before I had even posted a single picture! Crazy!!

Shout out to my little man Jed who had his poem feature in a book called Happiness…which went to #1 meaning we both had books at #1 on Amazon at the same time!!

August was one of my favourite months….because we got to go to Amsterdam! My favourite place ever!! Leona and I had an early birthday treat and headed over to Amsterdam for the Abraham Hicks conference…what can I say…Its was an experience!

We also had a HUGE meeting with Facebook and I raised over £1000 by doing an extreme climb for Womens Aid Leicestershire alongside my partner in crime and fiancé Chris!

Not sure how we made it through September but we did!

We launched our first ever Social Media Summit which was a HUGE success with attendees from around the world! We also launched our autobiography, Laid Bare, featured in the Sun #bossingit and got invited back onto the BBC! Oh and another Instagram Presentation in Derby just for good measure! We also launched our YouTube channel where you can now watch all of our weekly videos in one place! Great when you fancy a binge watch of Instagram Lives!

We were finalists in 2 awards, East Midlands Womens awards and Great British Entrepreneur of the year awards and were booked to speak at Social Media week in Durban 2020!! Yes Durban South Africa!! Get in!

Things didn’t slow down in October either! We started the last Instagram Challenge of the year, we were featured in Forbes and the Daily Mail, I got to deliver my first ever keynote speech alongside Caprice, Michelle Mone and Karren Brady at the WIB Expo, I was back in London for another Instagram presentation and then we flew to arbella for our first ever book writing retreat (and my hen party!!)

So as we go into the last part of the year you would think that thing would start to slow down but no…

We spoke in front of our biggest audience yet at Frazer Brookes Success summit 3 (over 1500 people) we delivered our second coordinator training here in Leicester, I spoke at the Wedding Expo, we were featured in We are the City and on the Sun Savers FB channel which had over 40k views!I also got to interview the wonderful Priya Oshea from this years Great British Bake Off and to finish the month I was asked to write an article and feature on the cover of Mamalife Magaine!

Which brings us up to speed…December 2019.
So far this month we have launched our 14th book which flew into #1 on Amazon in record time! Rise of the Mumpreneur is our 12th #1 and we are so incredibly proud of all of the authors who have entrusted us with their stories! We’ve also been asked to speak at a HUGE event in the USA next year (at which point I will be getting married) but Leona is going to smash it for the both of us.

Our next independent publishing client releases their book this month too… so keep an eye on our social media!

Phew…we made it…what an incredible year!
But before you think WOW…just remember that this is all the good bits. There have been tears, tantrums, late nights and betrayals along the way! Nothing is ever as easy as it may initially look…remember that when your comparing yourself next!

We hope that you have enjoyed sharing the journey with us through 2019 and cant wait to see what happens in the next 12 months!
Have a great Christmas and an incredible new year!

Much love

Estelle #mibainstaqueen

Round Up of 2019

Everything you need to know about the last 12 months on Instagram

Click the images for larger versions.

What an incredible year it’s been for Instagram fans. With too many updates to mention I thought I would compile a shortlist of what’s been happening in the last 12 months to keep you all up to speed!

2019 has been one of the worst for Instagram outtages with millions of people being unable to use the app multiple times this year. Along with the outtages 2019 has been huge for updates and new features too.

I would love to know…what been your favourite update so far this year??


*Algorithm announcement – Instagram confirmed that the algorithm is still based on factors that include relevance, timeliness, frequency in posting, and the number of people following you.
This is the same algorithm that’s been in place for a while now, and as far as social platforms go, they’ve been transparent about what affects your ranking within it.

Posts with a lot of engagement will help you in the algorithm, as they always have, so keep creating high-quality, engagement-oriented content in the feed.

*Sharing to multiple accounts

*Countdown sticker in IG stories – great for product launches

*Showing user active / privacy

*EGG pic is posted and knocks Kylie Jenner off the tops spot


*IGTV previews in main feed – a great way to drive traffic to longer form content

*Instagram remove self harm images

*Instagram purge fake accounts – cue big drop in followers

March – IG DOWN

*Checkout in post – Shopping made easy!

April – IG DOWN

*Polls stickers in stories – another feature Instagram introduced to encourage engagement


*Creators able to tag products for partnerships
*Quiz stickers in stories
*Donation stickers in stories

*Account muting


*Horizontal video to IGTV – great for repurposing old content
*Branded content
*Share main feed posts to stories

July 2019 – IG down

*Chat sticker in stories
*Ads in Explore page
*Instagram Warn users before closing down accounts for violation
*Song lyrics in stories

August – IG Down

*Close friends list

*Create your own Facefilter

*Creator accounts launch

*Instagram restrict who can see cosmetic procedure / weightloss posts


*Dark mode
*Took away following tab (so we cant check on other accounts!)
*IGTV series
*Create mode for more ease in story navigation


*Purge on fake iG story views
*Removing likes in UK

*IG allow you to share stories to Facebook dating

*Tightening up on age restrictions – No one under 13 can have an account.

So there you have it…a few of the updates that have happened this year…and from what ive heard through the grapevine…2020 is for sure going to be epic!

Until then…
Much love Estelle #mibainstaqueen

Non Spammy Selling – Creative Advertising

Non Spammy Selling – Creative Advertising by Estelle Keeber

Do you swipe straight past the ads on Instagram. You know the ones that are obviously trying to sell you something you don’t need?

Do you scroll on past the boring buy my shit posts all over FB?

I know, I’m the same. No one wants to be sold to and so this is why you need to focus on creative advertising. Sell your product and service in a non spammy selling way and attract your ideal clients…and its not hard!

I’m always banging on about documenting rather than creating when it comes to content. If you’re showing your followers on a daily basis what you do and how your product / service benefits others you’re selling without selling.

So let’s look, take me for an example. I’m MIBA CEO and Instagram Expert. I show people through my stories what goes on behind the scenes in my day.

Tip 1 – Be relatable!

Part of my day includes creating content and working 1:1 with different companies and clients to help them understand Instagram. I share this to my stories… so that anyone who comes to my stories for the first time know… this is what I do. I might even ask… anyone else need some support with Instagram. This not only increases engagement but also then give me a list of warm leads… people who WANT my service.

Tip 2 – Let people know WHAT you do WITHOUT selling to them!

Once Ive finished my training I will use the feedback to share into stories. Recommendation and word of mouth marketing is the most powerful advertising you can have!

Tip 3 – Share positive feedback and testimonials.

I’m probably going to grab some lunch afterwards… and yes! I share that to stories too! Get people involved in something fun… ask them what do you prefer for lunch… burger or salad?

Tip 4 – Use engagement stickers to increase interaction

Once I have warmed people up with what I do, how I help and the results of my product I would then finish my stories with a way that people could find out more… Direct them to DM, link in bio or opt in page.

Just with those examples you can see that not once have I tried to sell. I’m allowing the product to sell itself by showing people the results. Before and after pictures are so last year. People want to see your product and service in action. They want to see the results, they want to be able to relate to you. They do not want to be sold to.

Skills + Trust = relationship = SALES

So there you have a very brief breakdown of how to sell without selling.

Until next time…

Estelle #mibainstaqueen

Instagram Hide Likes in the UK… So What Does This Actually Mean and How Will It Impact on YOUR Business?

Instagram Hide Likes in the UK… So What Does This Actually Mean and How Will It Impact on YOUR Business? by Estelle Keeber

(click images for larger image)

Instagram started to hide likes in certain countries months ago now. Canada were one of the first countries to be rolled in way back in April and since then Australia, Brazil and Italy have followed. Instagram did say that this would be rolled out everywhere but would be trialling a small percentage of users in each country.

And so it seems its hit the UK. Yesterday I became aware that certain UK accounts were unable to see other people likes… yes… Instagram have taken them away. 

So far Instagram have tweeted that the results of the experiment so far have been positive, but its continuing to test because its such a fundamental change to the app.

Instagram boss Adam Mosseri added that getting rid of the likes counter, which allows people to see how many likes others peoples posts have acquired, could help make the platform ‘less of a competition’ and prevent from trying to out do one another. Therefore being able to focus on sharing content we want to share.

As a content creator I feel that taking away the likes wont have too much of an impact BUT rappers Cardi B and Nicki Minaj feel differently! Minaj has recently tweeted that she was going to boycott the app if her likes were hidden and arch nemesis Cardi B has also hit back explaining she think comments are more toxic than the likes.

So how will this change affect you and your business? Well let me break it down for you.

YOU will still be able to see your own likes.
You will still be able to see which content is working best and track your engagement.

Lots of Influencers are concerned that if Instagram hide the likes counter they will loose brand endorsement and collaborations due to the fact that these brands are searching Instagram specifically for this reason. BUT as I explain to many businesses wanting to work with influencers…the partnership should be based on so much more than the likes on a post. Before working with any influencer I would want to know more about engagement, indepth stats on reach aswell as feeling the connection was aligned. I would never base a choice solely on the amount of likes a post gets.

The reason behind this is the fact that many people can still buy likes and followers and even have fake engagement in the comments. The account may have 2 million followers but if those people aren’t engaging with the account then is investing in that person really the best option?

So whether you’re a business, influencer or content creator… there’s nothing to panic about. Infact it’s actually a good move all round.

But the thing is… are we addicted to the likes? Psychologist Emma Kenny says when we get a like we get a tiny hit of feel good hormone, dopamine, plus we feel validated by our fellow social media users. As humans were poor at self regulating, so we crave those feelings.

Will Instagram hiding the like help mental health?
Will it cause chaos for influencers?
Will everyone leave and go to Tik Tok…who knows.

But one thing is for sure…likes or no likes…the insta queen is here to stay!

Don’t forget to follow me on Insta for all the latest updates, tips and tricks!

Until next time…

Estelle #mibainstaqueen

Episode 15: Priya O’Shea from Great British Bake Off

Join CEO and resident Instaqueen have Tea and cake with Great British Bake off contestant Priya OShea!

This podcast is proudly sponsored by Black Nova Designs, proudly providing small, medium and large business’s with a professional affordable solution to all website design, development and website hosting requirements in a succinct. friendly and understanding way

Contact: [email protected]
Web: https://www.blacknovadesigns.co.uk/
Social Media: @blacknovadesigns

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Instagram – Why Having Amazing Images Isn’t Enough

Instagram – Why Having Amazing Images Isn’t Enough By Estelle Keeber

As many of you will know before co creating MIBA I actually owned and ran my own wedding photography business. My love of photography has never left and I was really sad to have shot my last wedding in May this year.

I think this could be where my love of Instagram comes from as it's such a visual way to share your ideas and creations but over the last few years I have realised that simply having amazing images isn’t enough.

Last week I had the pleasure of speaking at TWISN #wedcon – click for more info. The convention was attended by many other business owners in the wedding sector and it was great to be able to share some of my first hand experiences with them. Personal connection is important on so many levels and this was just one of the things I covered in my training. Along with security and content create we also got interactive and shared stories! Stories are one of the fastest growing ways to consume content and its always so much fun seeing so many people get involved and start to use stories in their marketing plan.

Stories are a great way to show a more raw, real and authentic side to your business. Unlike your main feed your pictures don’t have to be the highest quality, you don’t have to think of a snappy caption nor do you have to think of 30 hashtags! You can create stories in literally seconds and you can encourage interaction and engagement by simply using the stickers Instagram give you.

The location, mention and hashtag are my go-to and all for visibility reasons. By using the location sticker you have the chance of being seen in that location by an audience that do not already follow you. By using the mentions sticker, the person you are mentioning can also share your story, meaning again, your in front of an audience who wouldn’t have known you prior to that story and finally your hashtag sticker. Hashtags in stories work in the same way as the main feed. They are simply ways for you to be found so think about which hashtags YOU use in your stories!

A favourite for increasing interaction is the polls sticker. By asking a question and encouraging people to interact your showing Instagram your content is engaging which means it will be shown to these people even more!

So there you have it in just a few paragraphs… why Instagram is so much more than just amazing images.

Why not take a look through our blog post archive for more tips and tricks on using Instagram to grow your business or check out the MIBA VIP area where you will find over 10 instagram trainings!

Looking forward to seeing lots of familiar faces for my next presentation next week at the Success Summit 3… keep an eye out for the blog post!

Until then…
Much love

Estelle #mibainstaqueen

The Process of Becoming an Author

The Process of Becoming an Author by Estelle Keeber

With the launch of our autobiography making us 8 times best sellers I thought that now would be a good time to share a few of my favourite tips with you all about how our 1st book went from idea to print ( and best seller ) in just 5 weeks and how have now managed to bag ourselves best seller status with every single book we have released since.

My passion for wanting to write started along time ago when I had the luxury of being able to have my head in a book for around 10 hours a day…as life happened ( and MIBA was created ) writing a book, or anything else for that matter had pretty much gone out of the window.

It wasn’t until we started reading through all of the messages from our community, explaining their struggles and how they had overcome them that we decided to put together our 1st ever real book, Mumpreneur on Fire 1 – available from our bookstore – click here. We knew that if we were inspired and able to connect with these women on an emotional level, that others would too. So right from the start we had a true belief that the stories we were going to share were going to bring value to other people.

When you start to write a book ( if you plan for it to be a best seller ) its really important that there is the need for the book in the first place. Now don’t get me wrong, if becoming a best seller is not what its about then that’s a totally different matter.

For a lot of people, simply sharing their story and knowing that they have had story published is enough. Writing about your life experiences is very therapeutic so if you are one of those people reading this then to hell with the need….just do it for you if it feels good.

So now we have covered the need for the book the next step is actually making this shit happen!

We love to share the journey with each of our publishing clients because no two are ever the same. We usually aim to go from idea to publishing in 6 months…yes I know…we don’t mess around!

Each story, book and author are different but we always advise our clients use the same model when writing. We set aside time every day / week and have a set of guidelines of the most important things for each person to share. This depends on the person and the story. If you are self publishing this is where you would start to write yor time line and note down your memorable experiences, good and bad. The bits that really make the story readable. Making your writing environment as relaxing as possible will also help the process. That being said I know a lot of people who love to have the music on full blast whereas I like to be in total silence hearing nothing but the tap of the keyboards and maybe a oil diffuser bubbling away in the background. Its an individual thing!

Setting targets for your writing will also keep you focussed and on track. Its during our mid point check in meetings that we would be asking if our clients need any support either emotionally or physically as a lot of people really struggle when it gets to the indepth part of sharing their story and as the aspect of it becoming a reality really sinks in. Having a supportive network will really help you to understand the process you are going through and to really embrace it. All of the emotions this brings can be very overwhelming and we are always here to support you!

So once your book is written the next step is making sure that its ready to publish. There are lots of routes you can take, we like to use Amazon as they deal with print and distribution on demand which is perfect for us and our clients as there is no wastage of books if over ordered.

Each publishing platform will have its own requirements and specifications for both the transcript and cover so make sure that these are correct as this can really hold up the process.

And that’s it…once you at that stage all that’s left to do is promote ( which is a whole other blog )

I really hope that these tips have been able to help in your journey ns some way. This blog is a really simplified step by step process of how we have created our own books and the process we use to help others become best sellers too!

If you would like to know more about how WE can help you become a best selling author drop us a message – click here

Until next time

Estelle x

How Taking Part in a MIBA Instagram Challenge Can Grow Your Business!

How taking part in an MIBA Instagram challenge can grow your business! by Estelle Keeber

If you haven’t ever taken part in a MIBA Instagram Challenge where have you been?

Right back when we first set up the Facebook community, we started running our FREE Instagram Challenges every couple of months. For anyone that has never taken part let me explain what it entails and why YOU need to be a part of the next one!

Our Instagram challenges usually last a week. Before the challenge starts, I will release a list of prompts. These are simple ideas for you to use for content. You can interpret these however you feel. They are there to give you a starting point for those of you that struggle with content ideas. I get some many message saying that people really struggle with content and have no idea what to posts. Our FEAST acronym is always a good place to start but the Challenge prompts help!

So, there you have your 7 days of content ideas…. but it doesn’t stop there! By using the prompts every day, it will also help those of you that struggle with consistency!

Alongside the quotes we also use a branded hashtag, this changes depending on the challenge, for the latest challenge we used #mibaoctchallenge ( go check it out after the blog ) The reason we use a hastag is so that everyone that is getting involved in the challenge can connect and support each other. This means your content is being put in front of people who may never have know about you. The best bit is they are wanting to learn about using Instagram for business just like you!

Every day you will find a post in the Facebook Group – https://www.facebook.com/groups/Mumsinbusinessassociation/ – this will include the prompt for the day, a tip for using Instagram and a task for you to take part in! You simply follow the instructions and away you go!

The perfect way to increase your followers and engagement whilst learning and best of all its FREE!

Not only did we have the FREE Instagram challenge happening last week we also had the Insta Sales training happening at the same time for those of you ready to ramp up your Instagram!

The Insta sales training takes part in our private Facebook group. Once you have signed up for the training you will be sent a personalised welcome email with a link to join! Once inside you become a part of the MIBA inner Instagram tribe!

Before the training starts you have the opportunity to drop your link and connect with everyone else who has joined.

For the next 7 days you will get a video which explains 1 topic each day which will help you raise your visibility, encourage engagement and most importantly MAKE SALES! The topics covered this week included using your bio effectively to attract the right clients, why you should use hashtags and which ones you should be using aswell as tips on photography to make your images stand out and story tips and templates.

The best part about the private group trainings are the community spirit. Its always incredible to watch relationships grow and connections be made. Everyone is supportive and there to learn.

Over the last 7 days we have seen members increase followers by almost 100 in a day, members have had engagement increases by over 100% and lots of our amazing members have seen multiple sales in just 1 day!!

Although the training is now over you can still get access to the community but only for the next 7 days…after this the group will be closed and only members who have already joined will have access to all of the videos aswell as the incredible community inside.

Seeing as its almost Christmas we have also started our #mibaxmasgiftlist

Every single week we will be selecting 1 product to be our featured product of the week.

If you would like YOU product or service included in the #mibaxmasgiftlist simply use the hashtag when creating your posts!

For anyone looking for that perfect Christmas gift…take a look at the hashtag too…Ive already made lots of purchases from amazing businesses I didn’t even know existed!! Its always great to be able to support fellow MIBs too!

So, that’s it for this week.

Join me again for next weeks blog where you will get all of the backstage gossip from TWISN #Wedcon expo where Im speaking on Tuesday!!

Much love…
Estelle aka #mibainstaqueen