The MIBA Retreat 2020

MIBA Retreat 2020 by Estelle Keeber

Can you believe we hosted not one but two incredible retreats this year?

For anyone that hasn’t even heard of the MIBA retreat…read on!

Our retreats are an opportunity for women from all over the world to come together to mastermind with incredible experts in all areas of business for 2 nights and 3 days.

Our retreats are not just focused on growing your business though. As busy women in business ourselves we know running a successful business is more than just having a business plan. Its about knowing your skills, learning what works for you and how to take those dreams and make them a reality…we also know that if we don’t practice a bit of self care and development the business side will fail regardless!

And so our retreats cover everything you need to take your life and your business to the next level surrounded by incredible women with the same vision. Not only that but you get to do it all in the most incredible surroundings.

The Grange in Donisthorpe is set in acres of land and hosts its own cinema room, games room and huge hot tub as well as room to sleep 26 people!


With the COVID19 outbreak we were on edge until the last minute as to whether or not we went ahead. We thought long and hard and followed the government guidelines at the time and were so happy we did continue and we got to meet some incredible women. Unfortunately, some of our speakers and my sister and co-founder Leona couldn’t make it due to the knock-on effects but that still did not stop us. Jen Parker owner of Fuzzy Flamingo came to us via video link to deliver her training on the power of sharing your story. Jen has published several books and is well known for her publishing knowledge and expertise. Leona also came live from Spain to inspire our attendees, talking about how to take those ideas and make them a reality, everyone came away super motivated and ready to smash their business goals.

Along with our live online trainings we also had inhouse experts Denise Martinez Rossini who delivered two powerful talks on money mindset and the power of crystals, Michelle Chambers who showed us how to plan our goals for the next year in her vision board workshop and the incredible Tania Taylor (Award winning hypnotherapist) teaching us about relaxation and meditation… two things I know we could all benefit from right about now!

And of course, there was me… teaching our attendees all about the power of Instagram and how each one of them can use the platform to grow their business. From stories and scheduling to hashtags and content…we covered it all. For me it’s always great to work with people in the flesh on a personal 1:1 basis to work through any problems they have in real time. Shout out to all the ladies who have been sharing stories daily since we left… I’m proud of you!!

So as you can see the 3 days we have at the retreat are rammed with opportunities to grow yourself and your business. But all work and no play is no fun right?


Aswell as the trainings and presentations we also love to have some down time. Our attendees have full use of the amazing outdoor hot tub which fits 12 people and use of the cinema room with fully reclining cinema style seats. This year we went for The Break Up on the big screen… can’t beat a bit of Vince Vaughan right?


We also had the amazing MIBA glam squad, Natalie Boland MUA and Zoo Hairdressing make over each attendee ready for a mini branding shoot. The images captured the ladies as they relaxed and enjoyed the gorgeous surroundings. Another bonus take away for our amazing women in business.

All food and drink is included and we were happy to welcome back the fantatsic So Catering to keep us all fed! This year we went for a menu of Homemade Tomato soup, Beef Brisket and Pasta for the vegetarians and a vegan Chocolate Brownie to finish. The guys in the team never cease to amaze me with the amazing quality of the food and this year was certainly no different.

The highlight for me must be getting everyone doing a tiktok at the end of the retreat! What a giggle!

So… there you have it… a full run down of this years retreat. We are so excited to have announced dates for next year which are selling fast… less than 2 remain so if your interested now is the time to book – book here

Massive thanks to everyone who made the retreat possible. To all of the amazing attendees, thank you for pushing yourselves, for stepping out of your comfort zones and for getting up close and personal in our team building exercise!

Until next time…

MIBA Insta Queen…aka Estelle x

The Launch of Rise of The Mumpreneur

The Launch of Rise of The Mumpreneur by Estelle Keeber

It was so amazing to see all the incredible authors at the Rise of the Mumpreneur book launch last week here in Leicester.

Rise of the Mumpreneur is the 16th book to be taken to #1 on Amazon by MIBA publishing and I have to say…the launches just get better and better!

The night was filled with tears of joy, sadness and pride as more than 40 people came together the celebrate the true grit and tenacity of these 8 brave women.

We are proud to have Serena, Rachael and Sara share their stories with the crowd on the evening too. Becoming a best selling author is so much more than a title. Becoming an author takes strength, bravery and balls…of which these ladies have in abundance!

Massive thanks to all of our sponsors Black Nova designs, Swish for it, Crystal Soapery and Bottle Top your support means everything. Huge shout out to Jess Illife who is our MIBA Squad official photographer and did a cracking job capturing the night as always!

If you are interested in finding out how MIBA can help your dream of becoming an author into reality please drop an email to [email protected]

As always much love

Estelle xxx

Episode 23: Tania Taylor

MIBA co founder Estelle Keeber is joined on todays podcast episode by Tania Taylor who is sharing her favourite tips with us in this months VIP collection. Find out more about Tania in todays episode

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Find all the MIBA podcasts here: https://www.mumsinbusinessassociation.com/category/podcasts/

Domestic Abuse – Mama Life Magazine

As many of you will know, I’m for sure more comfortable being the other side of the camera but couldn’t turn down the opportunity of being on the cover of Mamalife Magazine and sharing my story with their readership.

Now for any of you that think model life Is glam, your very mistaken. After many years of being a photographer I know what goes on behind the scenes and it’s never as incredible as it may look in the image. I remember once asking a girl to lay in a rubbish dump… stunk…. but the image was amazing!

The shoot took place in a factory building and it was bloody freezing and covered in the most bizarre props from chains, to rocking horses, trampolines and beds… but that didn’t stop us! We were on a mission. The room soon warmed up and off we went. Hair and make up was created by the talented Jamie and Claire who made us look and feel gorgeous with Emily in charge of capturing those cover worthy shots!

It was such a fun day and before we knew it we had worked through lunch and it was time to go home.

This shoot was so much more than just another photoshoot. It captured 3 women, survivors, fighters. We didn’t waste our day talking about our past experiences and I’m sure I will relate to both stories when I read them. What we did was enjoy the fact that we have risen…we have survived, and we are here to help others do the same!

You can get your copy of Mamalife and read the full article now…!

Until then
Much Love

Estelle #mibainstaqueen

2020 A Decade of Instagram – 40 Facts You NEED to Know

2020 A decade of Instagram – 40 facts you NEED to know

Instagram debuted on 6th October 2010

Instagram was almost called Codename but it was decided against before the launch.

Instagram was created by Kevin Systrom and Mike Krieger

The first picture shared was on July 17th 2010 before the app even launched. It was by Mike Keiger ( @mikeyk )

Instagram’s first ever official uploaded picture was of a dog by the co founder Kevin

Instagram currently have over 1 billion monthly active users.

There are 4.2 billion likes per day

There are on average 100+ million pictures uploaded everyday

60% of users log in daily

Users spend on average 53 minutes per day on the platform

To date there are more than 500 billion images been uploaded.

The largest age demographic is 25-34 year olds

Pizza is the most instagrammed food

Posts that use hashtags get on average 12.6% more engagement

The top 5 countries that use Instagram are United States, Russia, Turkey, Brazil and the UK.

The heart emoji is the most frequently used.

More than half the brands on Instagram stick to 1 filter

The top 3 followed brands are National Geographic, Nike and Victoria’s Secrets.

55 of the most popular and active brands on Instagram post 1.5 times per day on average

80% of accounts follow a business on Instagram

There are over 500,000 active influencers using Instagram

78% of influencers prefer Instagram for brand collaboration

72% of Instagram users say they have purchased via the app

80% of Instagrammers decide whether to buy a product or service based on Instagram images. Instagram users report making a purchase decision based on something that they saw while browsing the app.

Selfies are one of the most uploaded pictures

Photos with faces get 38% more likes

Posts with a location get 79% more engagement

Instagram is the second most engaged network just behind Facebook

32% of all internet user have an Instagram account

In 2017 Instagram was the most used network for cyber bullying. Since then Instagram have launched a host of features to stop cyber bullying on the platform.

Instagram allow you to ‘restrict’ peoples comments, meaning you can hide inappropriate comments without the user knowing. A step forward in the anti bullying strategy.

There are 400 million stories shared every day

Video gets over 2 times more engagement than images

The heart face filter is the most used in Instagram stories

More than 100 million people watch or share LIVE everyday

60% of people say they find new products on Instagram

130 million accounts tap on a shopping post each month to find out more

Instagram users engage more on Tuesday and Thursday

Influencers can charge up to $100,000 for a sponsored post

World record egg is the most liked picture EVER behind Kylie Jenner

So there you have it…to be honest I could have gone on forever!

I would love to know…what was your favourite fact? Do you have one you think we should add?

Until next time…

Estelle #mibainstaqueen

MIBA Round Up of 2019

Well what insane 12 months it has been here at MIBA HQ!

It actually weird because it didn’t really hit me until now how much we have actually done this year! Life moves at a million miles per hour and sometimes its nice to stop and enjoy the successes and so I guess Im doing that in this blog post.

Its also a huge reminder to myself (and to you guys) that you should be journaling! Right down your journey, look back and celebrate the wins…the big and the same… infact celebrate the failures too because its these you will learn the most from!

So lets get into it!

January 2019 saw MIBA launch the first ever Instagram training guide. The MIBA guide to growing your Instagram hit#1 and has had incredible reviews since! Teamed with the Instagram trainings your guaranteed to grow your Instagram account.

February was absolutely crazy for us! Not only did MIBA Leicestershire turn 1 we also held our first ever coordinator training where we brought together over 40 of our team to help them improve their skills and knowledge to provide YOU guys with even better events!

We celebrated our 1st birthday with a fabulous party in Leicester with Peter Sage as our guest speaker!

I also got to interview international boxing star Ashley Theophane!!

March was another crazy month with the first ever MIBA awards taking place. The vibe was incredible, and the body positivity catwalk was the icing on the cake! So many amazing women being celebrated in so many different ways! We were honoured to have the awards attended by Baroness Verma, Boxing champ Lyon Woodstock, Commonwealth silver medallist Paige Murney and community hero Hudge from Unity Boxing.

Not only did we have the awards but I also gave my first ever presentation to over 100 people at the Photography Show UK which is the UKs largest photography exhibition. My presentation went down so well they invited me back next year!

Ben Jackson who has become a long term supporter invited me into the BBC to chat about the next book we have coming out, Mumprenuer on Fire 4 and everything that has been happening here at MIBA HQ. Massive shout out to everyone at BBC Radio Leicester for all the amazing support they have shown us since MIBA began way back in June 2017!

April was crazy month for Instagram presentations! Not only did I speak at the Leicester event but I also spoke at the UKs largest Franchise Show at Excel in London and then was flown to Valencia to deliver an Instagram Masterclass there too! It’s a hard life!

We also hit 10k on Instagram!

May was also a huge month personally as well as here at MIBA HQ….I got engaged!

We travelled down to Somerset for an Instagram workshop and had the opportunity to meet lots more of our MIBAs at our networking event!
In June I was lucky enough to be invited back to the BBC to talk all about body diversity and how as an influencer we have responsibilities with what we post to social media.

I got to spend the weekend in London when I was there delivering another Instagram presentation and also had the chance to travel to Manchester for another Instagram Workshop. This month I’ve been able to train over 12 thousand women (over 4 days) which makes me super happy! My Instagram love is spreading!!

We also hit 44k members in the FB group!
July was another busy one with a new Instagram challenge starting, being invited on to the BBC Curry Show, featuring on Matt Richards Podcast and launching Mumpreneur on Fire 4 on audiobook!

Not only that but this month I set up my personal Instagram account ( yay!! ) we hit 555 followers before I had even posted a single picture! Crazy!!

Shout out to my little man Jed who had his poem feature in a book called Happiness…which went to #1 meaning we both had books at #1 on Amazon at the same time!!

August was one of my favourite months….because we got to go to Amsterdam! My favourite place ever!! Leona and I had an early birthday treat and headed over to Amsterdam for the Abraham Hicks conference…what can I say…Its was an experience!

We also had a HUGE meeting with Facebook and I raised over £1000 by doing an extreme climb for Womens Aid Leicestershire alongside my partner in crime and fiancé Chris!

Not sure how we made it through September but we did!

We launched our first ever Social Media Summit which was a HUGE success with attendees from around the world! We also launched our autobiography, Laid Bare, featured in the Sun #bossingit and got invited back onto the BBC! Oh and another Instagram Presentation in Derby just for good measure! We also launched our YouTube channel where you can now watch all of our weekly videos in one place! Great when you fancy a binge watch of Instagram Lives!

We were finalists in 2 awards, East Midlands Womens awards and Great British Entrepreneur of the year awards and were booked to speak at Social Media week in Durban 2020!! Yes Durban South Africa!! Get in!

Things didn’t slow down in October either! We started the last Instagram Challenge of the year, we were featured in Forbes and the Daily Mail, I got to deliver my first ever keynote speech alongside Caprice, Michelle Mone and Karren Brady at the WIB Expo, I was back in London for another Instagram presentation and then we flew to arbella for our first ever book writing retreat (and my hen party!!)

So as we go into the last part of the year you would think that thing would start to slow down but no…

We spoke in front of our biggest audience yet at Frazer Brookes Success summit 3 (over 1500 people) we delivered our second coordinator training here in Leicester, I spoke at the Wedding Expo, we were featured in We are the City and on the Sun Savers FB channel which had over 40k views!I also got to interview the wonderful Priya Oshea from this years Great British Bake Off and to finish the month I was asked to write an article and feature on the cover of Mamalife Magaine!

Which brings us up to speed…December 2019.
So far this month we have launched our 14th book which flew into #1 on Amazon in record time! Rise of the Mumpreneur is our 12th #1 and we are so incredibly proud of all of the authors who have entrusted us with their stories! We’ve also been asked to speak at a HUGE event in the USA next year (at which point I will be getting married) but Leona is going to smash it for the both of us.

Our next independent publishing client releases their book this month too… so keep an eye on our social media!

Phew…we made it…what an incredible year!
But before you think WOW…just remember that this is all the good bits. There have been tears, tantrums, late nights and betrayals along the way! Nothing is ever as easy as it may initially look…remember that when your comparing yourself next!

We hope that you have enjoyed sharing the journey with us through 2019 and cant wait to see what happens in the next 12 months!
Have a great Christmas and an incredible new year!

Much love

Estelle #mibainstaqueen

Round Up of 2019

Everything you need to know about the last 12 months on Instagram

Click the images for larger versions.

What an incredible year it’s been for Instagram fans. With too many updates to mention I thought I would compile a shortlist of what’s been happening in the last 12 months to keep you all up to speed!

2019 has been one of the worst for Instagram outtages with millions of people being unable to use the app multiple times this year. Along with the outtages 2019 has been huge for updates and new features too.

I would love to know…what been your favourite update so far this year??


*Algorithm announcement – Instagram confirmed that the algorithm is still based on factors that include relevance, timeliness, frequency in posting, and the number of people following you.
This is the same algorithm that’s been in place for a while now, and as far as social platforms go, they’ve been transparent about what affects your ranking within it.

Posts with a lot of engagement will help you in the algorithm, as they always have, so keep creating high-quality, engagement-oriented content in the feed.

*Sharing to multiple accounts

*Countdown sticker in IG stories – great for product launches

*Showing user active / privacy

*EGG pic is posted and knocks Kylie Jenner off the tops spot


*IGTV previews in main feed – a great way to drive traffic to longer form content

*Instagram remove self harm images

*Instagram purge fake accounts – cue big drop in followers

March – IG DOWN

*Checkout in post – Shopping made easy!

April – IG DOWN

*Polls stickers in stories – another feature Instagram introduced to encourage engagement


*Creators able to tag products for partnerships
*Quiz stickers in stories
*Donation stickers in stories

*Account muting


*Horizontal video to IGTV – great for repurposing old content
*Branded content
*Share main feed posts to stories

July 2019 – IG down

*Chat sticker in stories
*Ads in Explore page
*Instagram Warn users before closing down accounts for violation
*Song lyrics in stories

August – IG Down

*Close friends list

*Create your own Facefilter

*Creator accounts launch

*Instagram restrict who can see cosmetic procedure / weightloss posts


*Dark mode
*Took away following tab (so we cant check on other accounts!)
*IGTV series
*Create mode for more ease in story navigation


*Purge on fake iG story views
*Removing likes in UK

*IG allow you to share stories to Facebook dating

*Tightening up on age restrictions – No one under 13 can have an account.

So there you have it…a few of the updates that have happened this year…and from what ive heard through the grapevine…2020 is for sure going to be epic!

Until then…
Much love Estelle #mibainstaqueen

Non Spammy Selling – Creative Advertising

Non Spammy Selling – Creative Advertising by Estelle Keeber

Do you swipe straight past the ads on Instagram. You know the ones that are obviously trying to sell you something you don’t need?

Do you scroll on past the boring buy my shit posts all over FB?

I know, I’m the same. No one wants to be sold to and so this is why you need to focus on creative advertising. Sell your product and service in a non spammy selling way and attract your ideal clients…and its not hard!

I’m always banging on about documenting rather than creating when it comes to content. If you’re showing your followers on a daily basis what you do and how your product / service benefits others you’re selling without selling.

So let’s look, take me for an example. I’m MIBA CEO and Instagram Expert. I show people through my stories what goes on behind the scenes in my day.

Tip 1 – Be relatable!

Part of my day includes creating content and working 1:1 with different companies and clients to help them understand Instagram. I share this to my stories… so that anyone who comes to my stories for the first time know… this is what I do. I might even ask… anyone else need some support with Instagram. This not only increases engagement but also then give me a list of warm leads… people who WANT my service.

Tip 2 – Let people know WHAT you do WITHOUT selling to them!

Once Ive finished my training I will use the feedback to share into stories. Recommendation and word of mouth marketing is the most powerful advertising you can have!

Tip 3 – Share positive feedback and testimonials.

I’m probably going to grab some lunch afterwards… and yes! I share that to stories too! Get people involved in something fun… ask them what do you prefer for lunch… burger or salad?

Tip 4 – Use engagement stickers to increase interaction

Once I have warmed people up with what I do, how I help and the results of my product I would then finish my stories with a way that people could find out more… Direct them to DM, link in bio or opt in page.

Just with those examples you can see that not once have I tried to sell. I’m allowing the product to sell itself by showing people the results. Before and after pictures are so last year. People want to see your product and service in action. They want to see the results, they want to be able to relate to you. They do not want to be sold to.

Skills + Trust = relationship = SALES

So there you have a very brief breakdown of how to sell without selling.

Until next time…

Estelle #mibainstaqueen

Instagram Hide Likes in the UK… So What Does This Actually Mean and How Will It Impact on YOUR Business?

Instagram Hide Likes in the UK… So What Does This Actually Mean and How Will It Impact on YOUR Business? by Estelle Keeber

(click images for larger image)

Instagram started to hide likes in certain countries months ago now. Canada were one of the first countries to be rolled in way back in April and since then Australia, Brazil and Italy have followed. Instagram did say that this would be rolled out everywhere but would be trialling a small percentage of users in each country.

And so it seems its hit the UK. Yesterday I became aware that certain UK accounts were unable to see other people likes… yes… Instagram have taken them away. 

So far Instagram have tweeted that the results of the experiment so far have been positive, but its continuing to test because its such a fundamental change to the app.

Instagram boss Adam Mosseri added that getting rid of the likes counter, which allows people to see how many likes others peoples posts have acquired, could help make the platform ‘less of a competition’ and prevent from trying to out do one another. Therefore being able to focus on sharing content we want to share.

As a content creator I feel that taking away the likes wont have too much of an impact BUT rappers Cardi B and Nicki Minaj feel differently! Minaj has recently tweeted that she was going to boycott the app if her likes were hidden and arch nemesis Cardi B has also hit back explaining she think comments are more toxic than the likes.

So how will this change affect you and your business? Well let me break it down for you.

YOU will still be able to see your own likes.
You will still be able to see which content is working best and track your engagement.

Lots of Influencers are concerned that if Instagram hide the likes counter they will loose brand endorsement and collaborations due to the fact that these brands are searching Instagram specifically for this reason. BUT as I explain to many businesses wanting to work with influencers…the partnership should be based on so much more than the likes on a post. Before working with any influencer I would want to know more about engagement, indepth stats on reach aswell as feeling the connection was aligned. I would never base a choice solely on the amount of likes a post gets.

The reason behind this is the fact that many people can still buy likes and followers and even have fake engagement in the comments. The account may have 2 million followers but if those people aren’t engaging with the account then is investing in that person really the best option?

So whether you’re a business, influencer or content creator… there’s nothing to panic about. Infact it’s actually a good move all round.

But the thing is… are we addicted to the likes? Psychologist Emma Kenny says when we get a like we get a tiny hit of feel good hormone, dopamine, plus we feel validated by our fellow social media users. As humans were poor at self regulating, so we crave those feelings.

Will Instagram hiding the like help mental health?
Will it cause chaos for influencers?
Will everyone leave and go to Tik Tok…who knows.

But one thing is for sure…likes or no likes…the insta queen is here to stay!

Don’t forget to follow me on Insta for all the latest updates, tips and tricks!

Until next time…

Estelle #mibainstaqueen

Episode 15: Priya O’Shea from Great British Bake Off

Join CEO and resident Instaqueen have Tea and cake with Great British Bake off contestant Priya OShea!

This podcast is proudly sponsored by Black Nova Designs, proudly providing small, medium and large business’s with a professional affordable solution to all website design, development and website hosting requirements in a succinct. friendly and understanding way

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