Going Live on Instagram

Going live on Instagram by Estelle Keeber

I was absolutely rocked by how many people that joined me on last week’s Instagram live who said they were scared of doing an Instagram LIVE!

But then when I got to thinking and spent some time chatting with you ladies afterward I realised that for a lot of people being present on Instagram is a huge deal. Some of you haven’t even shown your faces on your account! First of all being YOU is what will help your business to succeed. I say it time and time again, people buy from people. Allowing your personality to shine through on your Instagram is what is going to allow you to find your tribe!

So, lets talk about going live on Instagram. I know, it’s a scary thought if you haven’t done it before. What will you talk about, what if no one watches, what if I make a mistake, what if the kids come in or the door knocks… well guess what..

ALL of the above have happened to me and im still alive… yep… I didn’t die… So whats the worst that can happen?

So lets talk tips…

Tip 1 – Find out what your followers want to see. Ask them using your posts and Instagram stories… find out HOW you can give them value so you know what you are talking about is useful to them.

Tip 2 – Plan your live. Write down some notes to keep you on track, even if its bullet points. I always write notes and always go off track BUT it gives me somewhere to refer back to and bring it back around…and I think that it shows that Im real. That the lives aren’t too planned and that Im happy to answer YOUR questions as they arise.

Tip 3 – Breathe! If people watch great, if they don’t… it’s ok. Just because people don’t watch live doesn’t mean they wont see it at all. I get lots of people watch my lives on replay.

Just remember to keep going… we all start somewhere. I’ve had 2 years of practice and still balls it up, get things wrong and forget what Im talking about…and Im sure that why you love me… because Im real and just like you. So before you give yourself a hernia through the stress of thinking about a live…just do it…if you hate it that much you can always delete!!

Until next time…

#mibainstaqueen xxx

Keeping the Faith

Keeping the Faith by Estelle

I’m a huge advocate for keeping it real. You will often see my open and honest posts about how my boys drive me to distraction, that we have people trying to sabotage MIBA, stalkers, crazy family…you name it we go through it. Just the same as you guys.

And so that’s whats drove me to talk about keeping the faith for todays blog post. By the time you ready this we will have less than a week to go until we are in Amsterdam for the Abraham Hicks conference.

It was around this time last year that we went to Amsterdam to celebrate my 36th Birthday. It was meant to be a weekend away for Leona and I, no work…just time to kick back. But you know that’s never gonna happen with us two right?

So, alongside living my best life, dancing on beds and drinking champagne out the bottle ( always keeping it classy ) we also took time out to work on a project ( that is still going on ) and plan what we wanted for MIBA over the next 12 months.

We sat in a restaurant the day before we left and talked about how utterly blessed we felt to have been able to help and support hundreds of thousands of women already and what we wanted to  achieve in the next 12 months and we vowed we would go back and sit in the same restaurant ( Im not sure I remember which one it was after the brownie dessert lmao ) and look back over the last year.

A lot of the things we discussed I then went on to put onto my vision board which has been sat by my desk since the beginning of the year. Some of the goals and visions were work related and some were focussed around MIBA.

In the last 8 months ive been able to tick off over half the things I had on there…that I wanted to achieve over the next year! One being finding love ( I know, a bit cheesy but Im actually getting married in May 2020  ) one being a new car and one being the release of our autobiography. Now don’t get me wrong, Im not for one minute telling you that because I put the images on a vision board that miraculously that have entered my life. But what the process has done is allow me to verbalise my goals out loud and make it know to myself and others what I wanted to achieve so that not only I could hold myself accountable but other would be able to support my journey too, it allowed me to think about action steps that I needed to put into place to take my ideas for goals from my mind to fruition and it kept me going on the days when I had to deal with assholes and drama as it was always there to remind me WHY I was doing what I was doing.

And here we are, almost 1 year later about to head off to Amsterdam to watch the Abraham Hicks conference to learn more about the law of attraction and how changing your mindset can change your life…and WE are living proof!

So there’s the moral of the story my friends…keep the faith, remind yourself constantly why you do what you do and trust the process, oh and try to avoid assholes!

Peace out,

#mibainstaqueen xxx

Ps Keep an eye on my personal Instagram stories for all the BTS in Amsterdam!

Want More Sales on Instagram?? Let’s Go Back 2 Basics!

Want More Sales on Instagram?? Let’s Go Back 2 Basics! by Estelle Keeber

3 new sales in less than 2 hours??

Yes , that’s right. That was the feedback we had less than 4 hours after posting the first video into the Instagram Back 2 Basics training group!

In the first video I talk all about the basics of setting up an account and how to make sure you are creating the right foundations for a great Instagram account. When I was creating this training I was actually worried that people might think that it was too basic but boy was I wrong. The feedback has been incredible and its been less than 24 hours (I’m writing this on Monday!) I wanted to create a training that not only taught you the basics of Instagram, like setting up an account and creating posts but one that also showed you how to really make use of all the features Instagram has to offer but in the most basic way.

So far, one day in even the people who already had established accounts are making changes and seeing improvement in engagement after implementing our tips! People who didn’t have accounts are feeling more confident and are excited for the rest of the week.

You see this is the thing with Instagram, infact with most things we don’t know or understand. They scare us…and it’s not the thing itself that scares us, just the idea of not knowing what to do and worrying we wont be able to do it.

So if this is you, your reading this and thinking…YES I want to make sales on Instagram… then the back 2 basics course is the perfect place to start. The Back 2 Basics training takes place in a private FB community with over 200 members so far, there will be daily videos, tips and hacks to teach you all about how to use Instagram for business…even if you don’t even have an account yet! Once you are in the group you can watch the videos at your own pace and ask questions at any point!

I’m super excited and already proud of all the amazing women already taking action and learning how to use Instagram to grow their business!!

You can check on  whats happening throughout the week on the hashtag #mibaIGb2b  and its not too late to join…don’t forget you can watch the videos at a time that suits YOU….so theres no excuse!!

See you there…until next time

#mibainstaqueen x

User Generated Content on Instagram and WHY you need it!

User Generated Content on Instagram and WHY you need it! by Estelle Keeber
So first off, I know there is going to be loads of you out there thinking what the hell is user generated content (UGC) secondly, WHY do I need it and finally HOW do I get it?!
So let’s start at the beginning and breakdown this tech jargon. User generate content is exactly that, content that is generated by users (your followers / clients) In other words, its posts that are shared by your followers promoting your product, service or the fact that they are a part of your team or community. So for example someone shares a picture of our Grow you Insta book, THIS is UGC.

If someone shares a picture of your amazing candles burning away in a beautifully lit room, THIS IS UGC.
If someone shares feedback that they have lost 2 stone since following your fitness plan THIS IS UGC.
Do you see what I’m saying? Anything that is shared by your fans / followers / community about you, your product or service is UGC.
So WHY should you be using UGC?
1)      Pre made content…it’s there ready for you to repost which saves you time
2)      Word of mouth marketing is priceless. Sharing out the experiences of people who have already tried your product or service will encourage others to do the same.
3)      It raises the visibility of the person who shared originally. We all love a bit of recognition right? So when your fan / follower / teamie sees that you have shared their content, they will get that warm feeling inside and be more inclined to share even more UGC with you.
Everyone’s a winner when it comes to UGC!
And finally, now I have your attention I know your going to by shouting…”so how do I get my hands on this magic UGC”…well there are lots of ways for you to find this content.
The easiest way is to encourage your fans / followers / teamies to tag you in the posts. You can also promote the fact that you have a branded hashtag. For example our last Instagram challenge used the hashtag #mibasigc…which meant that every time someone tagged a post using that hashtag we could find it really easily simply by searching #mibasigc and then share out our favourites.
An idea for you…how about you run a competition asking all your followers to share a pic of them with your product, use the branded hashtag you have chosen and select 1 winner per month from all of the posts…this will for sure encourage people to share.
Don’t have a product…ask them to share a testimonial about your service using the hashtag…it will work the same!
I’ve recently started using the hashtag #mibainstaqueen …. Why not join the community and share your thoughts on my blogs and insta tips using the hashtag? Best posts get reshared!!
Don’t forget we have our Instagram Back 2 Basics starting on the 5th August…check it out for even more amazing tips on using Instagram to grow your business! Click here for Back 2 Basics
Until next time…
Estelle x

IGTV and why you should be using it!

IGTV and why you should be using it! by Estelle Keeber

So we are half way through the year and Instagram has already gave us some pretty impressive new features. In the last few weeks we have seen the new chat sticker in stories and up to 5 different feed layouts not to mention the new stories layout that a lot of you now have. Thanks to the amazing Preview app for the images! https://thepreviewapp.com/

Since the beginning of the year we have seen the new shop option, horizontal videos on IGTV, branded content ads, creator profiles, fundraising options and more ( don’t worry we will be talking about all of the new features in the coming weeks)

Instagram is really upping its game when it comes to creating a more personalised and interactive platform. Right now I have to say I think my favourite feature is the new easier to access layout. Instagram is rolling out the new look profiles and we were are happy to say we actually have the better looking of the versions

By adding the shop and IGTV icons to the top of the feed Instagram are making it even easier to for your followers and fans to take in more of your amazing content and purchase products with the tap of a finger. So now is for sure the time that you need to be focussing on being present!

IGTV is a great way for you to share more detailed content with your followers. In the main feed you can add upto 1 minute of video, in stories you can add 15 second segments but in IGTV you can share up to 10 minutes of video ( more if you have more than 10k followers )

So what is Instagram TV? IGTV is accessible via the IG app itself and it also has a stand alone application. Before you can create an IGTV episode you need to create a channel. This will be your username and super simple to do ( just follow the prompts ) Once you have your channel you can then start sharing out your episodes. In the last few months Instagram is now allowing horizontal and vertical videos for IGTV which means that ANY video you have already created can be shared! Great for repurposing old content! Massive time saver for all the busy mums out there!

So for those of you out there thinking why should I be using IGTV…let me break it down for you….

People love watching videos! Many people happily spend hours checking out videos on topics they’re interested in. IGTV is Instagram’s response to YouTube I can guarantee that we will see similar popularity in the the next year or so!
Videos give your brand personality! Videos let customers and potential clients see the people behind the name, giving your business a friendly face. Remember people buy from people!

Video content is engaging! Written posts do attract attention, but the increasingly short attention span of followers means that great video content will keep them engaged longer.

IGTV episodes create trust! When your videos provide helpful tips in solving problems your followers face, they know you care and start to develop a personal relationship with you, your company and your brand.
Seeing is believing! For lots of people, images mean more than words. Product videos have a huge effect on customer perception of quality. They are also great for showing the advantages of your product or service…I love to watch how to videos!

Make that emotional connection! IGTV lets you take your followers along for the ride. Exciting experiences or touching moments move hearts, it’s the sharing of this sort of content that will help you to become relatable!

So know you know how and why you should be using IGTV…the next step is content creation…stay tuned for the upcoming blog!

Until next time…peace out from the Insta Queen x

Saving Time

Saving Time by Estelle Keeber

By the time you read this the Summer Holidays is going to be upon us all ( Im already a week in ) those 8 weeks as parents we love at the beginning and hate by the end!

I thought that I would follow up after my Instagram LIVE with a blog post showing you all how easy it can be to save time on social media during the holidays. It’s quite funny how alone we all think we are in managing the struggle that is the work life balance, especially when it comes to school holidays. We feel guilty for working too much, we feel guilty for not working enough, it doesn’t matter what we do we always seem to be chasing a ever ending rainbow in the hope that at the end will be the answer when really, we already know what we need to do. 

Now don’t get me wrong, Im the worst for setting boundaries when it comes to stepping away from work…BUT what I can tell you is that it feels so much easier to step away once I know my shit is done! 

Now the expert tips Im about to share with you wont mean you can jet off on a 2 week world cruise without a second thought for your business BUT what it will do is free up some time for you to do something else! 

Tip 1
Set times for social media. Don’t dip in and out. We all know that that 5 minute “ oh im just looking for something “ can lead us to be in the same place 2 hours later having watched 15 make up tutorials or in my case cake dripping videos!Give yourself 15 minutes, morning, lunch and evening and try and stick to them. Go onto social media for the purpose you set ie to answer messages, reply to comments and then get off! 

Tip 2
Planning. Having a plan for content will make life so much easier. How many of you get to the end of the day and think oh shit I haven’t posted I will throw something out now, in between settling the kids, cooking dinner and checking emails! Even just writing down your content ideas will help. For those of you that are planning addicts like me you can go the whole hog and plan everything from the image to the caption in our MIBA Guide to Growing your Instagram.

Tip 3
Document rather than CREATE. Now Im helping you to free up more time that means your going to be out having fun! Rather than constantly worrying about what content to post, capture your life as you normally would ( if you don’t take lots of pics, start getting into the habit ) That way when it comes to talking about what you have been doing BTS you have plenty of images and content to refer to! 

If this has given you food for thought, why not check out the Youtube video where I talk more about saving time whilst being present! 

So, now the only question that remains is…what are you going to do with the extra hour I have just saved you? Let me know in the comments! 

Until next time 

Much Love MIBA Insta Queen x

When Social Media Takes Over

When Social Media Takes Over by Estelle Keeber

So off the back of my blog about the July social media outage and my posts to social media something became alarmingly apparently and I have to admit I was guilty too.

After sharing my thoughts on how to avoid losing your shit when social media goes into melt down my inbox was full of so many mums saying that they were relieved that they couldn’t use social media and that most of them spent time either with their kids (which I did) or taking some time for self care.

Now I thought that I was the only one who felt like this to be honest which lead me to 2 points

1) Why do I not take time off social media more often
2) Why is work a priority over taking care of myself

So point 1. If you’re reading this it probably come via some form of social media (Twitter, Instagram, Facebook, LinkedIn) We all love social media, for a lot of us it’s the way we grow and connect with other people not only for business but in our personal lives too. I know that I’m guilty of reaching for my phone before I’ve even got out of bed, go on admit you do it too!

For anyone that wants to know more about the urge to resist that temptation you should check out this amazing Youtube episode from Mel Robbin

What really made me stop and think was about the fact that I actually felt relieved that I didn’t have to think about social media and I wasn’t alone in feeling like this which makes me realise that we ALL need to be taking more time away… unplugged. I read a quite a lot last week which said “Go make memories”, the sort that only you will remember because you were so engrossed you didn’t have your phone to capture it! Cool right?

Now I feel your pain, I’m an Instagram Expert, my clients are all online and work is very much online based BUT I managed for a whole night to not check Facebook or Instagram. The world didn’t end and my amazing followers were all still there this morning. The 1:1 client who had booked didn’t decide she didn’t want her session just because I responded the next day to her request. So I guess the moral of the story here is that whats the worst that can happen if we do actually unplug from social media? We come back refreshed from doing something we love and eager to share to our favourite platform! Win win right?

Point 2 – Self care. After making goal boards with the boys, I finished a 1:1 instagram coaching call and then put on a facemask and had a chat with Chris in the garden over a cup of tea. I would usually be up late responding to comments on social media (and there are hundreds daily) but instead seeing as I couldn’t do that I decided to use my time productively and practice some self care. I’m thinking maybe I would have less wrinkles if social media went down more often. It made me think that maybe taking more time for me would be a good idea for everyone! I woke up re-energized and raring to go this morning (and my skin looked great too thanks to my favourite skincare brand Tropic!) So the moral of the story is…do we really need to wait for social media to die before we ACTUALLY take some time for ourselves? Go find that face mask and chill!

Until next time…
Much love The Insta Queen x

How To Avoid Loosing Your Shit Over an Instagram Meltdown

How To Avoid Loosing Your Shit Over an Instagram Meltdown by Estelle Keeber

So after yesterdays outtage on both Facebook and Instagram ( and an inbox FULL of people wondering WTF was going on ) I thought that I would share my thoughts and give a few tips of how not to lose your shit when your favourite social media platform goes down!

First of all, Facebook has commented that there IS a problem with their apps ( Whats app, FB and IG ) and that they were working fast to fix it. Users were reporting not being able to post content onto instagram, not being able to see posts that were posted during the outtage time aswell as not being able to upload instagram stories ( which as you can imagine was killing me! )

Over on Facebook users were unable to share videos with sounds and reported issues with again seeing images.

Now this is not the 1st issue that has been reported in the last few weeks. In June we saw a similar major outtage and in the last few weeks engagement, interactions and reach have all dipped and caused the Insta community to really consider if Insta is the platform for them. Rumour has it that over the last month or so Instagram has had more updates and rejigs than in the last 6 months.

As you will know if you watch my stories only this week we have seen the new chat stickers and new layouts come into play. With alll of these changes going on behind the scenes it no wonder engagement has dropped. Each time Insta do this it happens, but it just so happens that they have done 10x as many in a short space of time which is therefore causing chaos. My advice…keep on going…post amazing content, engage and keep giving value and don’t focus on trying to beat the algorythm.

These things never seem to last too long in my experience. Infact usually less than 24 hours. BUT its at times like this that I feel real smug in the fact that I have a plan B.

So….Im going to tell you a secret. If facebook and Instagram died tomorrow…Mums in Business Association would still be here and I will tell you why. Because we have a plan B.

Ever heard the saying don’t put all your eggs in one basket…well its sort of like that. As a social media expert I would always recommend that you focus on the 1 social media platform that your ideal clients are on, establish yourself there and then move onto the next. BUT that being said always have a plan B. Find ways that you can connect with your clients outside of your favourite SM platform. Encourage them to head on over to your website or sign up to your email list. That way, should anything happen to your FB page, FB group or Instagram account you still have ways of reaching out to your followers to let them know about whats going on.

So seeing as all my favourite social media platforms are down and this blog is written Im heading back to 1999 and having a real conversation over a cup of tea with Mr MIBA.

Peace out from the Insta Queen x

See you all next Tuesday for my weekly Instagram LIVE @estellekeeberofficial

More than pretty pictures!

When I say the word Instagram most people envision 20 somethings on beaches looking amazing with a drink in hand living their best lives. Now don’t get me wrong, Instagram is flooded with these gorgeous people but don’t let that distract you from the fact that its also one of the fastest growing social media platforms for business. There are currently over 1 billion active users. I recently got asked by a 50 something man with an interest in photography if Instagram was the place to promote his business, in short HELL YES! Instagram can work for everyone!

No matter what your business or niche Instagram is the perfect place to reach out to your potential clients and Instagram are doing more and more to make this process as easy as possible. So when it comes to Instagram, what’s the secret to making sales? Well its an amalgamation of things. First and foremost, the content you share with your audience needs to be solving their problem, whether this be giving them advice on a product or service or sharing out a review of something they will find useful. Content is key! After curating incredible content you then need to focus on making sure that content is seen by as many people as possible and that’s where hashtag come into play! To keep it simple think of each hashtag as a search word. You can use 30 hashtags which means you have 30 opportunities to be found by users.

With out a doubt the most important thing to focus on when using Instagram for business is building relationships. Providing followers with amazing content, value and a behind the scenes look at what goes on in your business are crucial steps in making sales. People prefer to buy from real people…what is going to make you stand out in a crowded social media platform when there are hundreds and thousands of people selling the same product or service? YOU!

Show your personality authentically. Tell the story of your business through your images and take your followers on a journey behind the scenes.

For more Instagram tips check out the Facebook page or why not follow us on Instagram?

Networking  – A MIB’s Low Down

What is Networking?

Networking is a socioeconomic business activity by which business people and entrepreneurs meet to form business relationships and to recognize, create, or act upon business opportunities, share information and seek potential partners for ventures. (source Wikipedia)

Well I think it’s a lot more personal than that. Business Networking is born out of a need for a mutual relationship with likeminded people. We are all trying to make a living and what better way to group up with others who share the same goal.

What are the benefits of Networking?  (Why should I attend?)

Network. Meeting new contacts and making friends! Other than the obvious of meeting new leads and getting potential referrals, we can meet some awesome people. It can be very isolating running a business, especially as a mum, so a hot drink and some adult interaction can really boost your confidence and morale.

Visibility. Staying visible and keeping up to date by attending events can raise your profile. As a business owner you want to be the person that first comes to mind when someone thinks of your industry and being visible in person as well as online can do that. Keeping up with business trends is vital for your marketing planning and business goals.

Collaboration. Need an accountant? Maybe you can meet one at a meeting. Need a Logo? maybe a graphic designer will attend. Maybe a fellow networker needs a product or service from your industry. You see where I am going here, meetings are all about mutual benefit and increasing your revenue.

Getting the best out of your meetings (what do I do when I get there?)

Just be yourself! Everyone attending is just like you, a business owner looking to get their business known. Don’t be afraid to talk to people and put yourself out there. Being genuine and showing passion for your business could get you the revenue you want, people will use you because they like YOU.

You will most likely been given a spot to introduce yourself or pitch. Try and prepare before the event but it’s totally ok to refer to notes if it’s your first time. A very effective way of getting yourself noticed is to offer a product for event gift bags or handouts. This is a really good way of giving a little to get a lot. You can gain a lot of visibility through word of mouth and online exposure such as reviews. I’d recommend bringing along business cards or a flyer to hand out so other networkers can contact you.

Relax (What kind of people will I meet?)

It can be isolating being a business owner, especially as a mum and if you work from home a lot. So, use this time to relax, regroup, and refresh! It’s surprising how inspired you can feel after speaking to a like minded soul. If you haven’t been yet, just try one out!

Mums in business is a place where ladies of the world come together to learn, support and network. Not only do we have a massive online worldwide community with a wealth of knowledge but also local support networks and the all-important networking meetings. In less than 18 months MIBA has brought together over 37,000 women from all over planet!  Find your local meeting here …. Join our Facebook group here…

By Sara Saleh – Sara is a mum of three, a consultant for the award winning travel agency ‘The Savvy Travellers’ and the MIBA events coordinator for Berkshire.