The MIBA Card by Maddy Alexander-Grout

The MIBA Card by Maddy Alexander-Grout

I have been a member of MIBA for just over a year now, since joining I have absolutely loved everything they stand for, it’s such a supportive community and Estelle, Leona and the coordinators make it such a wonderful place to be.

I knew from day one they would be an amazing business to collaborate with.

So let me tell you how it all started and what we are all about so you all know why this partnership was a match made in heaven.

I started My VIP Card in 2017 , after suffering with a serious mental health condition called post natal psychosis.  I was very poorly and I needed a lot of counselling and support after I gave birth.  I had previously had bouts of anxiety and had a very traumatic pregnancy, but something inside me wasn’t right.

After a tough 3 months of being housebound and getting the help I needed I connected with some other mummies which was hard for me as I was terrified they wouldn’t understand me and my issues, but luckily meeting that group of mums saved my life.

We used to get together twice a week and talk about all the things that were wonderful and terrible about parenting at the same time. We went for coffees, to soft play, role play centres and each other’s houses, but everything we did always ended up costing us money, I had set up a Facebook support group for parents locally to me and we were all using that regularly too.

The more we were out and about the more I started to love local businesses and the feeling they gave me. I started to make friends with the small business owners , and they really liked having us see them regularly. I started to organise discounts for the group as we visited more often and the group grew. I was working in employee benefits in the corporate world and genuinely loved helping companies to reward their employees.

Ben who was nearly 1 at the time still slept terribly, I was up breastfeeding one night and it just came to me, I wanted to thank the mums and the local businesses that had helped me, so I came up with the idea for a parent discount card.

I started contacting businesses I knew where we shopped regularly and everyone agreed it was a great idea. And My VIP Card was born.

We launched with 80 discounts on 31st of November 2017.

In March 2018 we won our first award, we have since won 12 awards, been nominated to 18, featured in the national press and grown out offering to over 4500 discounts.

I got made redundant in April 2018 from my corporate job and just knew there would be companies and membership organisations that we could help! So My VIP Rewards was then born.

We made the decision that we wanted to focus on helping membership groups to give their members something really great!

Being a mum in business is hard! Such a rollercoaster! And finding your tribe is what it’s all about, and we are all here because MIBA are our tribe right? I am super passionate about Mums in Business! I know how hard it is to juggle a business and be a parent.

I now have two children, Ben is 4 and Harriet is 15 months, they are a handful. Especially at the moment.

So working with MIBA was something close to my heart. Mums who all have small businesses! It’s a perfect fot for what we do.

So you lucky MIBA ladies get something that will save you tons of money and get more eyes on your business for just £15! And MIBA VIP’s get it for just £10!! Bargain!

So….. I bet you are all super excited to see what you get!

The Miba card gives you

💜 Discounted gift cards for well known high street retailers , including but not limited to the following

⭐️ Argos, Asda, Sainsbury’s, Tesco, John Lewis, Just Eat, Amazon, Morrison’s, M&S and more

⭐️ up to 40% off cinema trips ( or online streaming during lockdown

⭐️ thousands of online and local offers

⭐️ discounted gym memberships

⭐️ discounted theme park trips

⭐️ cashback shopping at over 2500 high street retailers

⭐️ plus free advertising for your business if you can offer a 10% discount or something of added value - you get a profile on the My VIP Card website , can promote your business in our groups and we do you a launch post so all of our members can see what you offer!

⭐️ save money when you shop with other miba members who are taking part in the scheme

I franchised My VIP Card at the end of last year and our aim is to help small and local businesses UK wide, the more people who get involved the better!

We are growing across the UK and the way we will grow areas is by people adding their businesses, we had to start somewhere and the more people know about us the more discounts will be available for the MIba card!

I run my business with a very small team, it’s just me and Jo my assistant , and Emma who is my franchisee for Guildford.

So for me creating the Miba card has been so special. And working with Estelle and Leona who would clearly do anything for their members, is wonderful!

I am looking forward to getting to know each and every one of you and helping you to get more eyes on your business!

Buy your Miba card, download the Mina card app and start saving! 💜

Click the link  - https://www.mumsinbusinessassociation.com/vip-card/

Back to Basics for an Online Presence by Danielle Holmes of Black Nova Designs

Back to Basics for an Online Presence by Danielle Holmes of Black Nova Designs

Welcome to our newest blog thanks to our collaboration with MIBA we thought it might be useful to share some of our website top tips and unravel some of the geek terms that you may often see.

As a quick intro, I am Danielle and co-own and run @Black Nova Designs, we are a website design and hosting company.

We offer the full I.T. solution to your everyday business and personal needs in a succinct and friendly manner, combining service with affordability, we are a growing team and have a team that has doubled in size over the past few years.

Professional affordable and fully insured Web hosting and Award-Winning Website Design, Hacked Website repairs and recovery, Qualified Wi-Fi Installation Services, Backup Solutions, PC Builds, laptop and pc repairs.

So that’s enough about us, we wanted to share with you today some of terms you will need to understand the online world.

So, you’ve started a business, its going well and you are ready for a website. The industry is flooded with options – many great and some not so great.

This blog is hopefully going to unravel a few terms that you will need to understand before committing.


What is a Domain Name?

Domain name is the address of your website that people type in the browser’s URL bar to visit your website.
In other words, if your website was a house, then your domain name will be its address.

What is Web Hosting?

Web hosting is the place where all the files of your website live. It is like the home of your website where it lives.

A good way to think about this is if the domain name was the address of your house, then web hosting is the actual house that address points to. All websites on the internet, need web hosting.

How Domain Names and Web Hosting are Related?

Domain names and web hosting are two different services. However, they work together to make websites possible.

Basically, a domain name system is like a massive address book that is constantly updated. Behind each domain name, there is an address of the web hosting service storing the website’s files.

Without domain names, it will not be possible for people to find your website and without web hosting you cannot build a website.

Website design is another additional service to the above - you can design your own website with a domain and hosting OR a designer can design a site for you - but keep in mind

A Domain
Website Hosting
Website Design

Are 3 separate services but are often sold together.

Do I really need web hosting? 

The quick and easy answer to this question is yes if you have a website.

If you’ve gone to the effort of building an awesome website for your business, chances are you’ll want everyone to see your stunning creation, and so for it to go live and be visible, you need web hosting.

Web hosting is simply a service that allows you to post a website to the internet so users can see it.  It’s a bit like finding your site a home, where others can visit freely, and where it will be stored securely.

Website hosting companies are everywhere, we are one of them, but there are many options. Choosing a hosting company can be a difficult task as cheaper does not always mean great, but expensive does not mean the best – it is not a regulated industry therefore finding a good host can be confusing.

Here are 7 simple lessons about professional web hosting, to help you make the right decision when it comes to picking a web hosting company, and a cost-effective plan that not only suits your business needs, but one your wallet will appreciate too.

Keep in mind WordPress for example is free software, anything you pay towards a WordPress site is hosting, subscriptions or ongoing support.


It goes without saying you as the business owner want your website to be visible and accessible around the clock.  Therefore, it’s important when considering who you choose to host your website that their percentage of up-time (uninterrupted service) is high.

Professional web-hosting companies offer a much higher rate of up-time i.e. 99%, and this is what puts them streets ahead of their free and low-cost competitors.

Customer Service

In the event of any technical or other problem related to your website, having the reassurance that your issue will be resolved efficiently and without fuss or detrimental impact to your business is critical.

You must ensure that any issues can be rectified asap, a good hosting company should mean you benefit from immediate technical support, through means of live chat, email and UK based telephone assistance.  (UK based is important for us but if you are global there is a benefit of using a hosting company that is based within your specific country)

Check if the hosting company has 24/7 support, check how you can contact them and if they get back to people quickly

Control of Data & Content

When it comes to data, rest assured that with most professional web hosting company, data backup and restoration features are provided as part of a hosting package. However, if back-ups are your responsibility you need to be aware of that from the start.

Keep in mind, if you pay a hosting company, you need to be s named contact for the hosting account, your website should be registered in your name, same as your domain name. Do not let someone register this on your behalf, Black Nova and a number of other reputable hosting companies will register the hosting and domain in your name – meaning if you ever wished to leave one particular service you can without using a third party contact eg your designer to move things.

If your website designer is your host, then all this blog still applies – check what you get and what is in your name, and most importantly who owns the rights to the site and hosting once published.

Domain & Email

Professional web hosting will usually provide you with at least one domain name, allowing you, the business owner to build your brand from the get-go.  With a private domain name your website can create personalized emails, making it easier to introduce to your online business, or for a more feature rich email experience Microsoft 365 Emails are incredibly powerful for the price.


Professional web hosting allows users access to more storage space and dynamic bandwidth that is adjustable for growth in traffic in real time.  When choosing a hosting company, it is important to check the capacity of the package and the associated costs.

For example, here at Black Nova we provide optimised WordPress hosting with different storage and bandwidth levels, and for larger sites we also manage VPS and dedicated server hosting packages.

In the main, most small business websites will fit perfectly within our Business Starter package, this allows 15gb of storage which is £84 per year (https://www.blacknovadesigns.co.uk/web-hosting/)

It is also worth noting that some website builders restrict you to only using their hosting and their platform.  They therefore can restrict views per month, server size and other capabilities at any time, including the fact you are stuck with their prices.



Interestingly, all the benefits of professional web hosting such as performance load speed, reliable up time, and secure connections with SSL certificates, are all believed to be factors that search engines are looking for when grading a website.

Although many free or budget web hosting providers promise to deliver SEO services, few provide the same level of progress up the search engine rankings as many businesses would demand.

The amount of third-party integration that some websites may require is not easy or even possible on free or budget web hosting services.

When making your decision, reading reviews can be helpful, or you may want to ask for recommendations from trusted sources in your network, as they are more likely to offer you a balanced view, having had first-hand experience of using professional web hosting.

Lastly, once you have hosting and a fab website you need to keep in mind the below:

These days everyone knows that having a website designed with your audience’s needs in mind is crucial.

However, people often think their work is done once their site is designed, built and live on the web.

They simply sit back and wait for traffic, sales leads and conversions to pile in.

But very often this doesn’t happen.

Why? The reason for this is simple.

You can spend lots of money, time and effort building a website that stands out, but it’s likely to all go to waste if you do not take the second, perhaps even more crucial step: Marketing, promoting, monitoring and evaluating its success.

So, if you do nothing else today - make sure you tell someone about your website!

Here at Black Nova Designs Ltd we offer free website hosting transfers, our hosting offers increased web traffic, optimised images, and impressive load speed to name only a few of the benefits.

If you are in a dilemma about your web hosting and would like to discover what options are available to you whatever the size of your business, contact Black Nova Designs Ltd and we can answer your questions free of charge.

Guest Blog for Mental Health Week by Holly Matthews

Guest Blog for Mental Health Week by Holly Matthews

You want to understand how I bounce back from challenges, from my husbands diagnosis of brain cancer, of his death, of my 2 premature babies and stint in special care, of autoimmune disease and the challenge of being a working single parent? Resilience. Resilience is the art of bouncing back, of walking yourself through challenges and not giving up. It’s the ability  to recover quickly from difficulties and to potentially even come back stronger.

Resilience is something that can be learnt and not something for a tiny, select few.

Being resilient doesn’t mean not feeling the pain or frustration of a situation, it means feeling these things appropriately and then finding ways to cope and to walk through whatever is going on.

You are resilient, even if you don’t feel like it at times, you are. I have no doubt that you have gone through some stuff in your life already and you have walked through it. I bet there have been things that have happened in your life that you really didn’t imagine you would get through, BUT YOU DID.

“Life doesn’t get easier or more forgiving, we get stronger and more resilient.”

― Steve Maraboli, Life, the Truth, and Being Free

  1. Flexible thinking. Have strong goals and plans but be flexible in your thinking and way of executing these, be willing to move, pivot and change the way you work to suit your reality. One of my fav quotes by Charles Darwin sums it up perfectly: “It is not the strongest of the species that survives, nor the most intelligent but the ones most adaptable to change!”
  2. Build relationships and connections. During our times of trouble or challenge, the relationships we have with others can greatly impact our level of bounce back and being able to pull ourselves through.

Our nearest and dearest can be there to allow us our moments of vulnerability, the moments when we open up and about our fears and worries and this is an important part of us facing where we are currently at.

Another important part of building your resilience is helping others. While your are helping others it can strengthen you too. I know from my own hardships that helping 100’s of people across the globe has most definitely helped me too. By helping others we get what can be referred to as a ‘helpers high’ and that pulls us through too.

  1. Accept your current reality. “Accept what is, let go of what was, and have faith in what will be.” ~Sonia Ricotti

 When it comes to resilience one of the most important traits of resilient people is their ability to accept their current reality, to look the tiger in the eye and sometimes face the raw brutal truth of their situation.

I’m a positive human being, I look for the good and I seek it out around the bad, but I’m also a realist and I have found that sugar coating tough situations actually prolongs my suffering. If I sugar coat it, or I’m overly optimistic avoiding the facts of a situation, then I am almost inevitably going to face disappointment and loss. When my husband Ross died for example I didn’t refer to his death as the ‘loss’ of my husband or that he had ‘passed away’, these are ways for us to soften the blow and I knew that in order for me to truly accept what had happened, I had to say that he had died. It was almost like every time I said it, I faced the reality head on and found my acceptance. That of course doesn’t mean I’m happy with the reality, or that I don’t feel pain around it, but I have been able to move forward because I haven’t grasped at something I cannot change.

Many people slip into denial as a coping mechanism and jeez, no judgement here guys, we do what we do, with what we have and facing reality, truly facing it head on is painful work and emotionally raw, but I promise you that when you accept your current reality it gives space to find new solutions and ways through.

Also lets not confuse acceptance with helplessness, I am NOT saying you have to be passive or still, I’m not saying you can’t move yourself out of your current reality. Once you face the truth it’s amazing how many ways you can see to walk yourself through to the next stage of your life.

  1. Trying to find purpose and meaning in our lives has been a trait of human beings since time began and I’m pretty confident always will be. One of the fundamentals of resilience is the capacity to find meaning in the most terrible of times.

Finding meaning is all about the questions you are asking yourself.

Turbulent times shake us up like nothing else ever will and they pull at the threads of our current life. If there are parts of your life that perhaps weren’t important to you anymore (or aren’t now since the difficult time), if there are people that are no longer serving you, or parts of your own personality that need to change, you may find that the tough times mean those parts of your life just begin to come away.

  • Who do you want that to be?
  • How do you want to show up in the future?

These moments can feel (if you allow them) transformative and as if the slate has been wiped clean.

  1. Cry. When was the last time you had a really GOOD cry? Today? Yesterday? Ten years ago? And I mean a good cry, the runny nosed, blotchy eyed, wailing sobs? If you have had to thinking about this for very long, the answer is that its BEEN too long.

Crying is important. Its a release and it’s also a proven way to lift your mood. Allowing yourself space to cry, without judgement is a really important step in moving forward to the next stage. Its like a proper clearing out of your mind.

Don’t ever be embarrassed about this nor think this means you are failing at this positive thinking and resilience lark.

Allow yourself moments to recognise the stuff you’re going through and be kind enough to yourself that you let yourself feel.

Sometimes in our lives (probably way more than once) life is going to get a bit tough and shitty. You might be slap bang in the middle of this chaos right now. I’m confident you can remember another time in your life when you had a pretty big challenge to deal with. Something which felt hard, maybe it made you cry and you didn’t think you’d come out of the other side.

Now remember that you DID. You came out the other side and you had learnt some stuff and when you come out of the other side of this current moment, you will have a whole new set of skills too.

My three favourite mantras are “I got this!” “Whatever it takes” and Marie Forleos “Everything is figureoutable! (which I have as a screen saver on my phone)

Please feel free to steal these and say them to yourself on loop. You have got this! Whatever this is and you’re going too be just fine.

To learn more about me:

Www.facebook.com/groups/thehappymeproject (FREE GROUP)






The Happy Me project 1: https://iamhollymatthews.zippycourses.com/course/thehappymeproject/

The Happy Me Project 2- https://iamhollymatthews.zippycourses.com/course/iamconfident

Mantra jewellery:


Collab with By Laura Ella



MIBA VIP Guest Blog - Imposter Syndrome by Kylie King

Imposter Syndrome by Kylie King

The first time I encountered Imposter Syndrome as a Mumpreneur was the day I took on the role as the Event Coordinator for Penrith-Blue Mountains in New South Wales, Australia for MIBA.

Although in my pre-Mumma days, I had a successful career as a senior retail project manager where I managed over 100 staff members, turned unprofitable failing stores into profitable flagships and chased millions of dollars in revenue.
Becoming a coordinator for the Mums in Business Association was another ball game.

I had dealt with anxiety for several years since leaving my corporate job in less than desirable terms and when I took on the role as MIBA Coordinator in November 2018, I felt like it had reached a new level.

I had this overwhelming feeling that at my launch event, the attendees would think I was a fraud. They would turn up to the meeting and realise I had a mask on and that I had no idea what I was doing.

At my launch event, I asked my partner to attend with my girls and asked them to play on the other side of the park because meeting so many new people was freaking me out.

My internal dialogue was yelling at me, “All these amazing businesswomen coming to network at an event I’m hosting, I’m not worthy, I’m not the right person for the job.”

I needed to know there was a familiar face somewhere that I could focus on, someone I knew that had my back and with him there I could make a quick escape if the ladies did unmask me.

Turns out that I didn’t have to worry, the ladies who attended had an amazing time. Since that initial launch event the group has continued to grow and flourish to almost 1000 members in the Facebook group with two events a month with an average of 35 attendees per meeting.

However, I still didn’t know what this overwhelming feeling was, and I passed it off as anxiety until someone mentioned the Imposter Syndrome to me and asked me to assist them on ways to overcome it.

Once I started to learn about Imposter Syndrome – it all clicked.

Once I could give this overwhelming feeling a name, I was able to identify when it crept up and tackle it head on.

It was comforting to see that 7 out of 10 people have encountered Imposter Syndrome at least once in their lifetime so I wasn’t alone.

Each meeting I have held since, my frenemy Imposter Syndrome pops up and starts tugging at my shirt and telling me my ladies will soon find out my secret and I am only the Coordinator because of pure luck and I was in the right place at the right time.

I thank him for dropping by and kindly show him the door as I know that I am an amazing coordinator and I have held amazing events and will continue to do so. Recognising your achievements and what you have succeeded in is a good wake up call to yourself and your frenemy, Imposter Syndrome.

Imposter Syndrome will pop up now and then and that’s okay, I just know now when he pops up for an unexpected visit and I can send him away as soon as possible.

Have you experienced Imposter Syndrome?

If you’d like to learn how to overcome Imposter Syndrome then please check out my collection which is available in MIBA VIP.

Australia VIP
Rest of World VIP



MIBA Guest VIP - Kerry Hearsey - Dial Up Your Day

Kerry Hearsey - Dial Up Your Day

We all have £1440 given to us each and every morning – how are you choosing to spend them?

“The world is moving so fast these days that the man who says it can’t be done is generally interrupted by someone doing it.” - Elbert Hubbard

Time is money, or so you hear people say. We each gain 1440 minutes a day, or £1440 depending on your perception. But how are you spending those minutes?

We often get caught up in the “not doing enough” mentality, or worse, “I am not enough” mentality – both paralyzing at times and often internal chaos presides. But how do we stop this way of thinking? How do we shift our focus to our own lives and business in order to be more efficient, more successful and with less energy spent looking over our shoulder?

Now we all know that competition, whether in business or sport, can be healthy – it often drives us outside of our comfort zones, encourages us to explore new ways, and ultimately ensures that we are connected with our passion and purpose in terms of our definition of success.

Thing is, we can often get side-tracked by our competition or even social media images of someone’s so-called life (remember, it is one view portrayed) which knocks us off our game. The “enough” gremlins come out in full force “not doing enough” and “I am not enough”.

Over the last 20 years, I have been exceptionally fortunate to work with some incredible individuals from across the world of sport, many of which have become Olympic or Paralympic champions. We often hear and see their physical capabilities on the big screen or in the newspapers as we cheer their success with pride. But for me, it has always been their brains that have fascinated me most.

How did these individuals push past pain barriers? How did they mentally get back up when they trained for 4-years straight to be disqualified for a false start at a major championship? How did they line up face to face with their competition, no technology or social media protection in place, just them against another?

“The hardest skill to acquire in this sport is the one where you compete all out, give it all you have, and you are still getting beat no matter what you do. When you have the killer instinct to fight through that, it is very special”. – Eddie Reese

We often see these people as heroes. And they are – as we all are, I should add. But they are no different in terms of the emotion, hurt, and feelings that they experience in their “business” of sport. They too have moments of self-doubt, of wanting to quit, of questioning “enough”.

But what is magical and amazing about athletes and sports teams is something we can all transpose to business – it is their ability to structure, practice and reflect – each and every day – the foundations to success. To a point that I have seen many athletes moan “do I really need to practice that skill AGAIN for the 10’000 time!?”. Yep! You sure do!

Athletes and teams become SO FOCUSSED on their lane that it leaves limited time to concern themselves with their competition or the gremlins in their mind. They respect these areas of course, but knock them off their lane? Nope! They have TRUST in their daily process of structure, practice, and reflection.

We may all be leaders in our business field, but for the Dial-Up-Your-Day Series on the MIBA VIP, I really want to take you back to a “beginners’ mindset”. In the beginner’s mindset - we seek adventure with curiosity and apprehension. We set our intentions and priorities. We set our importance. We set our minds to be free and open. This is where the magic happens. It allows us to be truly honest with our self on HOW we are spending those 1440 minutes.

The Dial-Up-Your Day series on the MIBA VIP does just that – it starts to open your mind to reflect on what you are currently doing and to provide some strategies and changes so that you can be action focussed in order to get the very best out of your day. With structure, practice and reflection you can slowly start to move those gremlins and realise the importance is in your own running lane, simply put, the importance is YOU!

“It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe”. – Muhammad Ali

MIBA Guest VIP - Liz Rowe - Ten Steps to Starting a Charity

Liz Rowe - Ten Steps to Starting a Charity

Why do people feel compelled to change the world?

I suspect you know the answer because as a female entrepreneur and Mum in Business you are already doing that! But I mean from a social movement perspective, not for profit, for no reward other than the greater good!
I have worked with some of the largest and some of the smallest charities in the United Kingdom, and no matter what the income level, employee size or focus - they all have one thing in common - a compelling drive to make change for the better.

I set up in business last January, after developing commercial business approaches for my corporate role and being frustrated that other charities weren’t benefitting - I knew to meet a cause I would have to balance employment which suited me, so I set up on my own so I could work with more not for profit and small businesses.

One of the biggest issues I find are the most fantastic, driven, motivated people with the biggest hearts begin this charity journey and drive themselves into the ground because of the work needed to start these unique organisations.

• What model should I choose?
• How do I start?
• What level of income?
• What do I need to know about governance?

In this special MIBA VIP collection, you can find out how to develop a model for a charity or not for profit - helping you through ten stages and prompts to get you thinking and doing and some foundations in place. The content is super relevant for business too - so take a look! One thing charities and businesses DO have in common is they have to generate income to survive - so you need a compelling story!

As with all great companies - you need a plan. You need to have thought about your purpose, vision and strategy - not just from a service, campaigning and education perspective - but from a where do you want to be in ten years? What is the core issue you are trying to tackle? Why is it a problem and what is the solution, who do you need to help you? More than that, why will people just donate their money to help you to run it?

I’m on hand through the videos to give you some clues, ideas and insight to my thinking about pitfalls and challenges you might face - but the fact is that it’s always worth setting up your legacy that spans more than your business and I can’t WAIT to hear from you as you tackle your not for profit projects!

Liz Rowe is an experienced Commercial and Business Director, having set up Chesil Infinity, a Business Consultancy and Coaching Company in January 2019 to support more small businesses and charities. Liz has worked with some of the largest children’s charities in the UK and offers unique approaches to strategy through to team development - taking businesses on whole journeys of performance improvement.
Living in Dorset, UK with her three children, husband, and two dogs - she is a self confessed theory geek and collector of qualifications, loving all things strategy to digital and in-between. ‘When I am interested in something, I want to understand every tiny detail and learn everything I can about it!’

Liz is also the Co-Ordinator for MIBA Dorset, a Trustee for Dorset MIND Charity, runs a free online Leadership development group and is currently developing a social enterprise of her own working with women and young people starting in business.

Find Liz here:
Website - www.chesil-infinity.co.uk
Facebook - https://www.facebook.com/libbyrowe
Business Page - https://www.facebook.com/chesilinfinity
Instagram - @liz_chesil_infinity
Linked In -https://www.linkedin.com/in/liz-rowe/
Twitter - @Chesil_Infinity

MIBA Guest - Amanda Clarke Celebrity MUA

Amanda Clarke Celebrity MUA

After meeting the incredible celebrity make up artist Amanda Clarke during her photoshoot for the Daily Mail, MIBA co-founder Estelle Keeber couldn’t wait to find out more about her amazing journey and of course… share it all with you guys.

Amanda really understands the juggles of being a mum in business… read how she goes from doing the food shop to jetting off to work with HUGE celebs all around the world in today’s blog.

Where did your passion for make up start?

I always adored pretty old fashioned sweet shops with jars of candy, bold colours and clashing pattern stripes, and shapes of sweets. The arrays of colours throughout the year like a spring had arrived in November! The brightly coloured candy was like walking into a artist studio full of creativity.

I loved all the technicolour films as a child especially in far to reach places off the beaten track with real adventures, my love of exploring had begun. It must have been just a given that my favourite school subject would have been art, to really show my creativity and individuality.

All my school reports from primary school always said, “Amanda was very talkative and loves art!” - (always an A)

My thoughts by the time I was choosing my career path at secondary school was “How will I get paid to happily talk all day, paint and travel the world?”,  I wasn’t quite sure how, but I knew I was going to do it.

So what happened next?

My thoughts were cruise ships, so I studied to become a beauty therapist and worked in a hair salon learning my trade. My advice to anyone who wants to start within the industry is to train finding the right courses and find teachers who can help you get started.

Each course I enrolled upon lead to another gaining more experience in hair, wigs, special effects make up in TV, Film & Fashion. Over a period of 4 years I felt ready to give up my part time day job as an office temp in Regents Street, London. I had also learnt about business during those years.

Training and gaining new skills is so important. The knowledge of skincare and beauty products which have evolved and become so much better over time, however, the basic No.1 beauty tip is don’t bake yourself in the sun especially without protection on your skin. Always cleanse & remove makeup with a gentle touch not to drag the skin.

Talking of skincare what one product can you not live without?

If I had to choose one product I cannot live without would be my absolute favourite Rosalique Skin Primer, it’s so perfect like a little miracle as it beautifully evens out skin tone whilst it corrects colour balance to match your own shade giving your skin a radiant glow and hiding imperfections. Plus it has SPF 50.  It’s my everyday go to product and I love using it on photoshoots too.

Edit from Estelle – Amanda gave me this product after our shoot and its bloody amazing!

Any top tips for busy mums who want to look great for the school run?

I’m a working mum of three and I know that time in the morning is tight when wanting to look at least refreshed at the school gates, allowing yourself 3-5 mins for a speedy beauty look, use your fingers for application start with;

  • Moisturiser (this can be tinted BB cream, etc)
  • Dab concealer in corners of eyes (C shape)
  • Light dust of powder in T Zone if needed
  • Pop of blusher or sweep of bronzer
  • Hint of mascara
  • Tinted lip balm

What trends should we be checking out in 2020?

New trends in 2020 are more effortless chic, with beautiful cream eyeshadow that doesn’t crease and glow sticks like Chanel have created, although a dewy healthy look using fingers and sponges for blending many of these products are also semi matt so no need to worry about looking too shiny, although I personally love loose powder and will also use a little as I want longevity throughout my day. Eyebrows have become softer too and harsh eyeliners blended creating a subtle blur effect.

With all of the incredible stars you have worked with which one stands out for you?

One of my favourite all time shoots was on a James Bond set with the glamorous Shirley Bassey, in a fabulous ball gown with security close, keeping watch over all the diamonds she was wearing! I was standing in front of her doing final makeup checks when she burst into song singing Diamonds Are Forever. Wow!

Best client for me would have to involve travel, therefore reflecting back on my music days touring with world with M People and Janet Jackson it was incredibly exciting, exhausting and exhilarating all of what I had dreamed about rolled into one.

Having said that I never did the cruise ships to travel with work until years later, I spent 2 weeks in the Mediterranean on a super yacht with the best client ever! That really was the cherry on the cake for me. As a young girl this was a dream and one of my career aspirations.

Lets talk Instagram… how do you use it for your business?

Instagram is an essential tool for business as it offers an insight into your personality and style of work. It’s become your very own visual business card, it’s an amazing way to stay connected. Although I don’t think you need to get caught up in numbers & followers.  Some of the most respected & talented artists who are exceptional may not have largest followers, so this shouldn’t be a guide line to how good someone is.

Talk to us about work life balance and why you think your career has been so successful.

Being a successful businesswoman is knowing and understanding your business and what your client wants from you. Each client has different needs and requests, literally going the extra mile and being 100% committed and consistent will gain you an excellent reputation and trust.

I decided to move from the London where I am most days and live by the sea. Creating a healthy lifestyle for my family, I have managed to balance home & work.

Being flexible is key, changing plans last minute, cancelling dates with friends & family. So having great organisation skills and keeping it stress free.

One moment you’re doing your grocery shopping and the next you’re packing a bag for a flight on the same day. Having a good network of people & family around you is vital, It’s not for everyone but I absolutely love it still after 30 years!

So there you have it…. the secret life of a celebrity make up artist revealed… well kind of.

Massive thank you to Amanda for 1) making me look incredible for our shoot and 2) for taking the time to chat with us about her journey!

Until next time… much love

Estelle AKA Insta Queen x

MIBA VIP Guest Contributor - Tania Taylor

MIBA VIP Guest Contributor - Tania Taylor

Woman in business – Increasing your productivity


Okay, so first off, who am I to be chatting to you about being a woman in business and increasing your productivity this year? Good question! My business on the grand scale of things is fairly new at only two years old. My fabulous accountant however, showed his admiration in my first year’s accounts by saying how incredible I had done to achieve so much profit in my first year. Businesses usually lose profit in year one, break even in year two and make profit in year three.

Mums / Women in Business Association (MIBA)

So, here’s the cringey bit where you shout out about how successful you are, whilst secretly hoping nobody thinks you’re heads so big it won’t fit through the door! I joined MIBA back in January 2018 when I first set up my business, but lurked in the background for a good few months before attending my first event in November 2018. Yes, I really did wait that long! Bit of advice from me, just pluck up the courage right away. It saves loads of time!

My achievements as a woman in business

From the offset I was determined to work my socks off to make my business work. With a family of my own and mortgage and other household bills to pay for, I couldn’t afford not to! And work my socks off I have. I’m fortunate to be able to call myself an expert in anxiety and sleep, as well as being an international, Multi-Award Winning hypnotherapist and psychotherapist, and number one bestselling author twice over. It sounds impressive when you put it so succinctly doesn’t it?

Awards as a Woman in Business

I have been hugely fortunate to have been nominated for all kinds of awards, and I’m very excited about the upcoming MIBA awards as I’ve been shortlisted for five categories:

  • Facebook Rising Star
  • Pay it Forward
  • Blogger of the Year
  • Paige Murney
  • MIB of the Year

I’ve also been nominated for the Venus Women in Business Awards, the Inspire Woman in Business Awards, Lavolta Events Awards and even The Pride of Britain Awards. I feel extremely lucky to have also been awarded the Top 3 hypnotherapist in Rochdale for the last two years and the Rochdale 30 award.

How am I going to help you as a woman in business?

Well, in order to be super productive and therefore successful there’s lots of ingredients that need to go into the mix. I’m sure you can think of many ideas as a woman in business yourself. Maybe energy, focus, work ethic, motivation, hardworking, you get the gist.

VIP Collection for a woman in business

Despite all of the wonderful ideas you may have about being more productive, my VIP collection is slightly different. We’ll be talking how you can increase your productivity through the art of taking time out. Shock, horror! It sounds like the least productive thing we could be doing and how many of us feel guilty for not working solidly on our business or our families?

Living with the guilt of being a woman in business

Hands up if you feel guilty for taking a break. Have you ever found yourself sat in the bath working on your phone? Or maybe watching TV and ‘meerkatting’ (using your phone for business and trying to keep up with your programme at the same time). Then you plan a time to take a real break, maybe you leave your phone in the bedroom, and your plagued with this overwhelming sense of guilt the whole time, your mind racing with what you should or could be achieving if you only spent this time on working right now.

Leaving the guilt behind

My VIP Collection is all about how to leave that guilt behind. How to give yourself time out and why it is important for productivity. I’ll touch upon the latest research and the science with what important processes are going on in the brain. We will also be looking at techniques that mean you can have a break and still have superb work-related ideas. As a woman in business, you not only deserve a break, but you WILL be so much more productive with your time and your ideas. And we will be saying goodbye to that guilt once and for all.

VIP Collection

Get on over to my VIP Collection now and enjoy a healthy work life balance that leaves you feeling wonderful about you, your family and your business. I wish you every success as a fellow woman in business. Do let me know how you the training helps you and what you’re now doing that is resulting in your business growing and your productivity being on fire.

Contacting Tania

Tania is an International, Multi-Award Winning Clinical Hypnotherapist and Psychotherapist supporting people with anxiety and related conditions across the world via Zoom, and in her private clinic in the heart of the Pennines, in Rochdale, UK.

She runs a monthly deep relaxation hypnotherapy group in Rochdale, and has affordable online memberships and workshops.

Tania is a Senior Lecturer for her business; ‘Tania Taylor Hypnotherapy & Psychotherapy’, and also Lectures on behalf of the ‘Clinical Hypnotherapy School’, who provide post qualification training to qualified hypnotherapists using the Solution Focused approach.

Tania continues to volunteer delivering free Hypnotherapy for local Macmillan events, and in her Facebook group weekly, helping people across the globe. She’s always looking to help more people and welcomes you to join the Calm Your Mind group and to invite your family and friends too.

Email: [email protected]

Tel: 07442 169 033

Facebook: www.facebook.com/TaniaTaylorHypnotherapy

Instagram: www.instagram.com/TaniaTaylorHypnotherapy

Twitter: https://twitter.com/TT_Hypnotherapy?s=09

Facebook group: www.facebook.com/groups/CalmYourMindFree

YouTube: https://www.youtube.com/channel/UCos7z3Tc87AQoEIsAMwXxqg

LinkedIn: www.linkedin.com/in/TaniaTaylorHypnotherapy

Pinterest: https://www.pinterest.co.uk/taniataylorhypnotherapypsychot/pins/

Website: www.Tania-Taylor.co.uk

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MIBA VIP Guest Contributor - Buckso Dhillon-Woolley

MIBA VIP Guest Contributor - Buckso

Hello Everyone!! 

I’m Buckso, a Midlands based British Indian Actor whose task in life, is to help others with those objectives in achieving THEIR lifes mission. Now you might find this a little strange coming from an Actor, and to be honest, a lot of Actors would be thinking “what the hell does she think shes doing?!” LOL! But you see, I’ve NEVER had any help in getting to where I am in the industry, 10 years later, so I know ALL about the hard graft its gonna take for YOU, if you don’t get some help along the way. 

Now, ive never been one to care what others think, after all, I chose to marry my Caucasian husband at the risk of losing my family (which I did!) so im not likely to give a shit what others think, am ISo in a nutshell, that’s what you can pretty much expect from my contribution to the MIBA VIP. A LOT of factual, evidence-based tips and techniques formed from MY experiences over the last 25 yrs.  

Who else is going to be best placed to tell you WHAT can work for you in life and business unless they’ve been through it? The foundation for my upcoming online course titled “The BukSu Method” has been created from daily Rockstar Rituals that I perform, in order to become solid in my resilience and mastering my mindset. Without that in your life, youre not going to last long and im telling you, the competition out there isn’t going away! So don’t get lazy!? 

Put the effort into your development because YOURE the one that’s steering the ship and believe me there will be LOTS of rocks to navigate along the way. I mean, even the BEST athletes in life need someone to be their lighthouse.  


Check out Bucko’s VIP in the MIBA Online Training - Finding You Voice and Mindset by Buckso Dhillon-Woolley

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MIBA VIP Guest Contributor - Cherish Reardon - Popsy Clothing

MIBA VIP Guest Contributor - Cherish Reardon - Popsy Clothing

If somebody had told me 3 years ago that I would be giving tips to business owners to help them with their social media I would have laughed! When I set up Popsy Clothing I had absolutely no idea about Facebook as a platform for a business. I used it to catch up with friends, upload a few pictures but selling on there? Not a friggin clue! That’s why looking back I’m not surprised that I really struggled and didn’t get any sales! I couldn’t work out why my post wasn’t being seen, I didn’t understand why my posts didn’t get any responses when I would post and I could barely spell algorithm let alone understand it. I knew if my business was going to work, I really needed to spend the time learning about Facebook and finding all the tips I could get. I have spent many hours, I’ve cried, I’ve learnt, and I’ve put into practice all the tips and as a result my business has grown. In fact, around 90% of our business is from Facebook! That’s why when I was asked by Estelle and Leona if I would like be part of the VIP it was a YES!!! I wanted to condense what I’ve learnt over the last 3 years into a really short, back to basics segment. I would be sat on my laptop with my earphones in at 3am listening to videos and let’s be honest - who has the time for that?

So what will you learn? All about community. My absolute favourite topic! My community of nearly 60,000 has not only grew my business but also has become a really special part of my life. I believe Facebook, building your community and using Facebook groups is one of the best ways to grow your business and I am really passionate about helping business women know how they can do it affectively! In my VIP collection I talk about community, how I built my community and more importantly how to keep one. I believe that when we have a strong community we stand out from our competitors and become leaders in whatever market we are in.

It has been an absolute honour to be part of the MIBA VIP collection and share my knowledge. I have learnt so much from MIBA and it has been really lovely to give back.

Cherish x

Check out Cherish’s VIP Collection Using Fb and Fb Communities to Grow Your Business

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