MIBA Awards Tickets are now available 

How Can Keeping A Gratitude Journal Benefit Me? By Tania Taylor

How can keeping a Gratitude Journal Benefit Me? by Tania Taylor

Hands up if you have heard that journaling is good for you? My hands are firmly up right now!
I have heard time and time again how important it is, and I also recommend writing a gratitude journal to all my clients, but why? 

Why is keeping a gratitude journal good for you? 

It certainly makes you feel good when you think about events and memories of your day that have been great. Later in the blog I’ll be telling you all about the latest research demonstrating that a simple two minute activity like gratitude journaling – every day – can actually rewire our brain to help us cope better with stress and anxiety, and feel happier and more able to cope! 

….But what about when you’ve had a terrible day. Life feels crap, and you can’t think of anything that has been good?  

Can I still keep a gratitude journal if my life feels like shit right now? 

The answer is YES! 

Often our first instinct when thinking about gratitude and events and memories that we feel good about are major celebrations like Weddings, big birthdays, holidays etc. A gratitude journal is different though, yes of course we can write about the huge celebrations, but let’s consider events and objects in our life that makes us feel grateful. Events and memories that give us a little pleasure in our day. 

I gave an example recently in my Facebook group about something as simple as a broken radiator. Who knew we were so grateful for radiators? Well, we didn’t, until we were at a friend’s house, their radiator broke, the water had to be turned off which meant no heating, no water, and no flushing toilet! Boy, were we grateful when the radiator was fixed again! 

But…. Let’s not all start writing about how grateful we are for radiators!
When we write about what we’re grateful for, it’s important to write about something that resonates with you. For example, this morning I sat looking out of my window and saw some blue tits flying to and fro from my neighbours’ tree to a bird feeder. I loved seeing them all taking it in turns, some being cheeky and pushing the others away. It certainly made my bleary-eyed breakfast more interesting. 

Whilst I’m writing this, I have a box of tissues next to me, a woolly jumper on, and some yoga pants. I’m full of a head cold and I’d like to go back to bed, but I have more clients to stay awake for today.

We could look at this from two angles, yes I’m poorly and I feel like I’ve been dragged through a hedge backwards, but I’m also grateful. 

I’m grateful for the soft tissues that aren’t going to turn my nose into Rudolf’s. I’m grateful for the woolly jumper keeping me warm, the fact I have a lovely bed I’ll go and jump in later as soon as I’ve seen my last client of the day. I’m grateful that all my clients today are online clients, so I can wear my comfy yoga pants, and no one knows I’m secretly slobbing it! I’m grateful for my clients and the strength they use every day to get through challenging times. I’m grateful for the little bit of sun that has just begun to poke through the dreary day. 

And there you go……before I know it, I’ve got a whole list of objects and moments I’m grateful for even on a day that doesn’t rank high in my “Best days of my life” rankings! 

How do I see the good in every day? 

Practice is definitely a factor. It’s taken me a long time to be able to see a dreary day where I’m feeling poorly and sorry for myself and turn it around into finding loads I’m grateful. So, please don’t beat yourself up if you find it really difficult at first! It takes time, and practice, but ANYONE can do this. You included! 

How do I start a gratitude journal?
First off, let’s begin by finding a notebook or diary of some kind that you can write in. I’m sure if you muster up the motivation, you’ll probably have a notebook lying around in a cupboard somewhere in your house, but if that’s not an option you can usually grab one from a local shop for under a pound. If a notebook doesn’t feel like the right idea or you let’s be more creative. What about journaling what you’re grateful for throughout your day by taking photos? 

When is the best time to journal? 

At night right before you go to sleep. So, it might feel good to leave the notebook at the side of your bed to remind you. It’s also something great to wake up to and have a little read of too. If you’re taking pictures, it can be helpful to do a rerun in your imagination of the pictures you took that day right before you fall asleep. 

What can I journal about?

Start small, think of three times during your day today whenyou felt grateful or pleased with yourself, or maybe you felt good about something? Maybe you had a nice hot shower, you enjoyed your breakfast, or you chatted to a friend and found you both laughing at something funny?

Beginning with just three items a day will soon increase, but don’t put pressure on yourself to increase it. Give it time and when the times right, it will begin to increase all on its own, and before you know it, you’ll be struggling to fit everything you’re grateful for that day onto a page in your book! 

Why is journaling about gratitude good for us? 

There have been all kinds of scientific studies over the last decade or so, and time and time again they keep coming up with similar results. In a nutshell, people who keep a gratitude diary or journal scale themselves as happier than people who don’t. One of the most recent studies in 2019 demonstrates that journaling our gratitude through taking photographs decreases our stress levels and increases our life satisfaction. 

More than that though, neuroscientists have begun using MRI brain scanners to see whether changes occur in the brain because we’re journaling about gratitude. A Neuroscientist in Psychology who dedicates his work to the neural changes in the brain related to gratitude has found numerous times nowthat our prefrontal cortex in the brain changes its activity levels. The activity levels and neural pathways change so much that results demonstrate a significant effect on people coping with anxiety and depression just by journaling about gratitude for as little as three weeks. These benefits increase with the longevity of the gratitude journaling. 

Is keeping  a gratitude journal worth the effort? 

Absolutely! It only takes a couple of minutes out of your day, but it leaves you finishing the day feeling good, which is a great way to fall asleep. It changes your ability to cope with challenges, it lowers your stress  and anxiety levels, increases your happiness scale and even rewires your brain to help you cope so much better! 

Tania is a proud MIB and a Solution Focused Hypnotherapist & Psychotherapist practicing in Milnrow, Rochdale. She sees people for 1:1 and group sessions, both face to face and via video link worldwide. Tania has a first class honours degree in Psychology, two hypnotherapy and psychotherapy diplomas, and keeps up to date with post qualification training. Tania also lectures for the Clinical Hypnotherapy School and for her own business, supporting other therapists with a variety of topics

Facebook page: https://www.facebook.com/TaniaTaylorHypnotherapy/

Facebook group: https://www.facebook.com/groups/1067244220102675/

YouTube channel: https://www.youtube.com/channel/UCos7z3Tc87AQoEIsAMwXxqg

Website: www.Tania-Taylor.co.uk

Instagram: www.instagram.com/TaniaTaylorHypnotherapy

Twitter: https://twitter.com/TT_Hypnotherapy?s=09

Email: [email protected] 

Phone: 07442 169 033 

Are You Breaking The Law Using Instagram?

Are you breaking the law using Instagram? by Estelle Keeber

Now you all know that we’re all about transparency when it comes to Instagram but did you know that YOU maybe breaking the law when it comes to the content you are sharing onto Instagram?

Early in 2019 a handful of celebs were taken to court over the fact that they were promoting brands, products and services without making it known to their followers that they were being paid to do so!

The ASA’s ruling found the post to be a marketing communication based on Flat Tummy Tea’s control over the content of the post, the visibility of the product in the posts, display of the brand handle and other factors. The ASA held that the prior lack of disclosure was a breach of the ASA’s CAP code, its rule book for non-broadcast advertisement, sales promotions and direct marketing communications.

Which in layman’s terms means that the brand (Flat Tummy Tea) knowingly marketed their product using the said influencer without making it clear.

Shortly after the influencer changed the caption of the post and added the word #ad
Even the amazing @mrshinchhome https://www.instagram.com/mrshinchhome was under scrutiny over her use of cleaning products in her posts.

So when it comes to either working with influencers or promoting brands yourself, transparency is crucial. You have a responsibility to your audience to make ethical decisions when it comes to what you promote and providing them with honest information.

Brand collaborations and influencer marketing are huge for online businesses if done in the right way…but that’s a whole other blog!

Until next time…

Stay transparent…Much love

Insta Queen x

Guest Blog – Websites by Danielle Holmes

Guest Blog – Websites by Danielle Holmes

MIBA Website Blog

Let us start by thanking MIBA for this opportunity, it is a real privilege and honour. We have been in the website and hosting industry for around 10 years and wow, have things changed!

10 years ago, social media was still new, websites were thousands of pounds and only a few businesses were ‘experts’ in either of these areas. Now all you need to do is turn your phone on and you’ll see an abundance of social media notifications, and a website or IT expert just around the corner.

So, with all these changes and new found ‘experts’ who and what can you trust? Everything is available at the touch of a button these days; the internet is at our fingertips wherever and whenever.

The internet allows people to reach a worldwide audience and allows you to find things worldwide without too much effort. More and more people have moved to purchasing and hiring things online and maybe you should be taking advantage of that.
There is often this misconception that if you are a start-up business, a solopreneur or even an established small business, your chances of being able to afford a professional Web Designer are slim to none. We’ve chosen to devote this blog to expel this myth, and show how you as a small business owner can benefit in more ways than one from hiring a professional to design your website.
If you post on social media, “I’m new to business and looking to build a website, can anyone help?” I can almost guarantee you will be totally inundated with replies, private messages and experts all pushing your from pillar to post with their best deal or sales pitch to convince you to use them.

“Disclaimer, I own and run Black Nova Designs Ltd, a website design and hosting company but I am truly passionate about making sure everyone knows the ins and outs before committing to anyone. We provide free support and advice and pride ourselves on that.”
How can you tell a professional from an amateur? Who can you trust?

Firstly find someone who is insured, qualified and honest! Trust your instincts and don’t get caught up in anything you feel uncomfortable with. Ask as many questions as possible, ask to know any ongoing fees or upfront costs.

A professional Web Designer combines their creative graphic design skills with their technical skills to bring your concept, and the vision you have for your business to life online. They can create a website that will stand out from your competitors, and tailoring its design and functionality to help to convert and generate sales for your business.

Before entering into a website design or if you would like to build your own here are our top tips:

You could get a budget website on a short turnaround by using one of the DIY website builders like Squarespace, Wix or Weebly, and settle for generic, pre-fabricated templates and limited functionality.
Or, you could Hire an agency to design and build a custom website that meets your specific needs — complete with a higher price tag and longer development timeline.

For many people, the idea of the low-cost, quick-build website is very enticing on paper. Why hire a professional website developer when you can create your own for next to nothing?
These ready-to-go websites are perfectly okay as a short-term solution. If all you need is a homepage, about page, contact page and maybe a blog. However, a website template builder OWN the copyright to their platform – you cannot move it to an independent host at any time, you are stuck with their prices, fees and restrictions.

To explain further, website template platforms are like renting a house, you can often change the look and feel of the house but there are also a few restrictions, in the main however it is customisable.
If you ‘move’ you have to rebuild everything from scratch, it may have been cheaper and easier in the short term but renting is rarely the long term plan.

The same way a website template platform (Shopify, Wix, Squarespace etc) own their platform, you can design, customise and change many parts of the template but you are stuck with their prices and, if and when you move you can only take the content and images, not the design. The design stays so if you expand, grow or would like changes it’s rarely easy to achieve without a full redesign.

On the other hand, using a standalone CMS platform like WordPress, Magneto and Dreamweaver (to name a few) is like owning your house – everything is totally yours! You can move, change, update and decorate and there are no restrictions, and in most cases no additional fees.
Let me go through a few more things to think about:

Put simply, for growing businesses that need to use their website as an effective sales and marketing tool that will generate ROI, these website builders rarely fit the bill.

As a small business owner, there are never enough hours in the day to achieve all the things on the to-do list. If you were to add to that the task of creating, maintaining and updating your website as your business grows (should you choose to build it yourself), it could be the one thing that takes you away from doing what you specialise in and love doing the most.
Therefore, handing this task over to a professional, who can design and build a website and continue to look after it, could save you countless hours of work, giving you more time to be generating income.

A professional can build a WordPress site for you but so can you! Buy one of our hosting plans, install WordPress with the BND One click installer and away you go.

(FYI, the MIBA website itself is a WordPress site)

You can purchase Bespoke WordPress hosting from us but also many other hosting companies throughout the UK, you can then buy or install your own theme, install some plugins that we recommend and away you go.

We believe your website should be an investment and a positive reflection of your business. Regardless of the size of your business or blog, it deserves a website that has been designed with not only you but your customers in mind. It’s far better to have a long-term plan and create something that is not only fit for purpose right now, but can accommodate for future growth in your business.
Whether you are a start-up business or solopreneur there are small business Web Designers out there that can offer you a quality and timely service ensuring that your business can be online.

We know that cash-flow can sometimes be a big stumbling block for small businesses. However, when you take into account the hours required to “do-it-yourself” and cost that against a service or product in your business, choosing to hire a professional could prove to be more cost-effective.
All in all, a website is a great tool for your company. With the ability to help with sales, marketing, accessibility, customer service as well as much more, it really is the perfect all-in-one tool.

Power of Community

Power of Community by Estelle Keeber

Having a social media following of over 150k people is no mean feat… BUT there’s no secret to making this happen!

Let’s start way back in June 2017 when we first started the Mums in Business Association FB group. We started with an idea. We wanted to help other women feel less alone as women and mums in business. We had already identified that as women in business ourselves we felt lonely, isolated and misunderstood. This is what we will call our problem.

Isolation = problem

So off we go and we created the Facebook group. We start to find other women who we feel would also be enduring this problem of isolation. We knew that we wouldn’t be alone and so we started to reach out to as many people as possible. Not only that but we actively encouraged others to do the same if they thought that they knew someone who would benefit from the group.

FB group = solution to problem

We started posting content that we knew would resonate. We talked about our own problems and what we found difficult and allowed people to get to know us as founders of the group. This is where the foundations of the community begin!

Nurturing relationships is HUGE part of building an online community. People want to feel valued and listened to, they want to belong. So we made sure we engaged as much as possible. We made our comments genuine and showed we actually really did care about our community. Even now with our incredible community we try our best to respond to every comment and inbox! Now that’s dedication!

Nurturing = Builds trust

We listened to what our community wanted and provided them with whatever that may be. Trainings, inspiration, knowledge and experts. We continuously ask about what we can do to serve you best and then act upon the result…and this is what keeps us relevant!
Pic of phone

Providing value = continued trust

So there you have it…the blueprint to creating an incredible community…well the basics of it anyway!

First recognise a problem, create a solution to the problem and then nurture and build trust it really is that simple!

Why not check out our incredible online community for yourself here or maybe check out our Instagram, Twitter or Linked In

Until next time

#mibainstaqueen aka Estelle x

Guest Blog – Instagram by Danielle Holmes

Instagram Blog Part 1 by Danielle Holmes

Instagram in our opinion is one of the fastest growing social platforms, with an endless amount of features, updates and uses it really can help any business with awareness and sales.

Here at Black Nova Designs our Instagram account started with only a few followers, not really knowing how to use the platform to its best ability we didn’t see any increase in followers or benefits to the platform until we started watching learning and engaging with MIBA and Estelle.
I am not saying we saw overnight success, far from it, once you learn new skills they need to be implemented and kept consistent.
Let me start by introducing what we do, we are a service based company, in fact we are a techy based company, which made finding success on an image based platform all that more interesting.

We design, host and create websites, we optimise wifi and build custom design PC’s along with a number of other ‘geeky’ services – how were we ever going to make what we do interesting enough to grow our business with images.
Facebook pages and groups along with word of mouth referrals have always been a huge part of our work, but being the type of person to enjoy a challenge and seeing so many other succeed on Instagram we decided to really give it a go.
The other major hurdle to face was actually putting my face on camera! I know, it’s crazy to think a few years ago I honestly would do anything to avoid the camera, now I do at least one video a day on our stories, walking/talking and discussing things with our audience, daily activities or projects we are working on.

For years I had been networking and preaching that ‘people buy from people’ so it seemed logical that to be able to see any success from any platform you need to become a person, and relatable.

So we became a MIBA VIP member and purchased the hashtag directory, we even achieved putting some website material into the VIP area as well (hopefully you all find that useful)

We started to learn that we could put up to 30 hashtags on each post, that you could schedule the posts in advance (we use Later but there are many other scheduling app’s) and that the images we used made a difference to our engagement.
We started to watch and look at our audience statistics and take note of the type of content people preferred. The other major change we made was that we started to take part in Instagram challenges – sounds scary but it is truly just posting something each day on a topic that is decided by the challenge and then tagging and putting the correct hashtag on the post – as simple as that!
Posting daily seems like hard work until you work out that it can be done in advance, meaning you look incredibly active and organised even if that isn’t always the case.

I usually spend 30 minutes a day on our stories, stories are available for 24 hours at a time so doing them daily for us is important.
So let’s tell you a little more about our Instagram success.

Through following the weekly Live’s from Estelle and implementing her FEAST acronym strategy, we started to see results pretty quickly.
We started posting snippets from previous blog posts, examples of clients work, FAQ’s and so many other content ideas that we never thought of.
We genuinely get 2-5 enquiries genuine per day via DM on Instagram, of course we also get a number of junk messages, ‘pay me to increase your followers’ type messages, we always block and delete those.

We invested in a local photographer (Jasmine Punter Photography) and asked her to get images of us having fun in the office, hopefully from our feed you agree she really did achieve making our office look like the type of people and place you would like to send your business too.
We use as many of the Instagram features as we can on each post, location tag, hashtags, tagging other companies, clients and connections on any relevant posts.

Sometimes our reach varies, it goes up/down and I think Christmas 2019 week saw our lowest stats ever! But I would say that was due to users enjoying family time rather than those posts being not as relevant as before. So keep in mind if you are not seeing great results it might be due to things outside of your control.

The success of Instagram really did start to shine recently when we released our first ever website hosting sale via our stories. Just via Instagram stories alone we sold more hosting packages in a day than ever before!
How incredible is that! By implementing just a few tips and being consistent in posting about our sale every day in a multiple of ways – videos, screenshots and hosting testimonials via our stories.

I am not sure what puts people off Instagram, often hearing people say ‘Instagram does work for me, I get nothing from it’ – I do agree some industries may not have a target audience on Instagram, but for us it has been a real game changer!
To see success you have to be consistent, that is true of anything in business, I see Instagram as no different.
Show up every day, be you, show everyone your passion, what you do and why – be authentic and use the platform to its best.
IT’S FREE! So what does it matter if you get one sale or 150 sales? If you only spend 30 minutes a day on a post and some stories then that is time well spent.

We have a large number of clients who call us and say, oh I’ve been following you for months and love what you do – they have never liked or interacted on any one post! But they were watching, so no matter what you may or may not think there is always someone watching who could be that sale you are looking for.

Instagram really is useful for us and does convert into actual sales, we implement new tips and ideas as often as we can learn them, and following Estelle and her tips have been something we would recommend to anyone who is unsure about Instagram.
To find out more about us and what we offer do feel free to follow our Instagram account www.instagram.com/blacknovadesigns

Why Take Part In An Instagram Challenge?

Why take part in an Instagram challenge? by Estelle Keeber
As most of you will know we regularly host Instagram Challenges. The last one was our Summer Challenge at the beginning of July. The challenge super successful. We had over 1000 sign ups and over 1500 posts throughout the week using the #mibasigc .
In case you’re unclear, an Instagram challenge is when you create a photo prompt for each day over a certain amount of time and invite others to participate with you. For us at MIBA, our prompts were mainly focused on being a working mum and our challenge usually last a week. We have been holding challenges since we first created our Instagram account back in 2017 and have held over 8 amazing challenges since so we thought that it was maybe time to let you all into a few trade secrets to hosting (and taking part in) a successful Instagram Challenge
Why you should start an Instagram challenge.

Instagram is many people’s favorite social media platform. Over 32% of all internet users have an Instagram account! If you know where your followers are hangin’ out, then it’s smart to build a presence there, too. Starting an Instagram challenge not only builds your presence, but gives people an incentive to interact more with your brand and create a stronger community.

You will gain more organic  followers. During out challenges we have seen growth of over 1k followers. Now, I do want to make clear that we’re not trying to increase our followers just for the sake of having more followers. We’re trying to increase our numbers because we know that Instagram followers are likely to turn into dedicated blog readers or 1:1 clients!

It builds trust with your brand. People are more likely to trust you after having a positive, shared experience together. It creates more of a camaraderie rather than the separation that many brands have with their followers.

It’s fun. I also had a lot of people tell me that it was growing their Instagram followings with new, dedicated followers that discovered them through our unique hashtag. Not only that, but it gave me a much more personal look into my readers’ lives. I got to see pictures of their homes, people they love, the weather where they live, and more!
Select a good hashtag for your challenge. The hashtag is one of the most important parts, because it’s what people will use to tag their photos and be included in the challenge. Choose something that is easy to remember and not being used (check Instagram first to be sure). Use your username or business name in your hashtag, so that it is easier for followers to connect it to your brand and remember who is hosting it.

Keep your prompts simple. It’s better to use simple prompts (for example, one of ours was simply, “me me me”), than to use something too descriptive. You don’t want it to be so difficult that it’s hard for people to think of what they could share. Plus, open-ended prompts allow for the most creative thinking.

Select a manageable length of time to run it. Ours was 1 week and I felt like that was perfect!
Directly invite people to join before it starts. Share onto other social media platforms to encourage fans to get involved!
Interact with participants. This was one of my favorite parts. I enjoyed going through the hashtag, liking participant photos and leaving them comments. It made me feel more connected to the people who were participating, and feeling connected is really important to me.
Instagram thought I was a spammer a couple times and wouldn’t let me leave more comments because I was commenting TOO much, so much for social media!! Encouragement goes a long way in motivating people, so I think it’s important for the host to take time to like and comment on participant photos.
So now you know what goes into creating a challenge and how to take part…what are you waiting for?!
Sign up for the October Challenge now!
A 31 day challenge that will cover ideas for content, hashtags, community building, competitions, engagement and more! Insert link for sign up
See you all there!
MIBA Insta Queen x

MIBA SMS What an incredible day….

MIBA SMS by Estelle

Well what can I say…

To think that just 6 months ago MIBA Social Media Summit was just and idea. Both Leona and I are always looking for ways to develop our own knowledge and after investing in lots of conferences, trainings and online workshops we knew exactly what we loved about them and what we hated.

We wanted to create something where women (and men) could come together have fun, interact and connect with other incredible people whilst earning a host of new skills to grow their business!

And so MIBA SMS was created.

For the first time ever we brought together 5 awesome expert guest speakers in all areas of social media and a panel of inspiring women who have used social media to really make an impact!

The day started with a VIP meet and greet. Our VIP attendees got early access to the conference, an opportunity to mix with the guest speakers and other VIPs aswell and Leona and I! The energy in the room as the doors opened was utterly mind blowing. The feeling of community, excitement and eagerness was off the scale.

I can’t lie before we stepped out in front of the crowd I was literally buzzing with excitement. I knew what a great day was in store and even before I started the day with my Instagram presentation I knew that the day was going to be unforgettable!

Being the first on stage was nerve wracking but very exciting. Many people had travelled across the country (some people even flew in from Canada and Switzerland) and I did not want to disappoint in my home city of Leicester! I need not have worried. The crowd were amazing, and I instantly fell into my flow as I saw how engaged everyone was! There was so much crowd interaction I was literally running around the room on an energy high. It was amazing to see my phone constantly buzzing with notifications throughout the presentation… I did say as we opened the Social Media Summit that this is probably one of the only conferences where we want to see you on your phones and these guys did not disappoint. It was so uplifting to see so many people trying the tips and tricks I was sharing in real time!

We finished off with the legendary Insta Queen boomerang! What a way to start MIBA SMS!

Next up we had the wonderful Gwen Baird from Rag Social who shared all her favourite tips on how to use Twitter to grow your business! I absolutely loved her tips and couldn’t believe how many tweets are sent every day!! I definitely need to up my twitter game!
Her training as so amazing and easy to understand that by the end of the workshop #mibasms19 was actually trending on Twitter! Now if that’s not an expert I don’t know who is!

Gwen’s style was lovely and relaxed and we cannot wait to work with her again! You can check our her Twitter account here.

Our panel discussion followed Gwen’s workshop and these ladies absolutely rocked the stage. Each of these fabulous women shared their stories aswell as some brilliant tips on how they maximise their impact on social media. The crowd was hooked and the question and answer session was absolutely amazing. It was so heart warming to hear our panel of women supporting and inspiring the crowd with their advice and real life stories of struggle and success! From network marketers to celebrities and independent business owners… these ladies really showed that anything is possible when you invest in learning about social media! You can check out their social media by clicking on their name below!

Massive thank you to everyone who sat on our panel and shared their advice… Holly Matthews, Lianne Anderson, Nic Knott, Heather Rose and Hannah Fay Pearce and Lauren Outram.

After an incredible lunch we were back to it and raring to go!!

Starting the afternoon we had the fabulous Esther the Investor explaining all about Linked In. Now this is one social media platform that I could not wait to find out more about and Esther did not disappoint! She gave so much value and the crowd were connecting by the end of the workshop. Infact my connections have gone up massively since! You can head on over and check us out on Linked in by clicking HERE

Next up was the amazing Lianne Harris who taught us all about Pinterest and how its so much more than just pictures of kids craft and wedding inspiration!

I had no idea that Pinterest could really drive traffic to your business and put you in front of a whole new audience. I think I need to spend less time pinning wedding pics and more time upload Instagram tips! Check Lianne out HERE

And last but certainly by no means least we had the incredible Cherish Reardon take to the stage to wow us all with how she created her sensational brand Popsy Clothing. She shared her favourite tips on building a loyal following, explained how her community help her to design her next collection and shared with us how it feels to work alongside Gok Wan and other awesome celebs who love her designs.

I have to be honest… by the time it got to the end of the day it was like we were only just getting started… the day had flew by and it was utterly amazing to see how fired up every single person was who had attended.

As a special treat we also launched next years event MIBA SMS 2020 to this years attendees… tickets again will be limited and so it was only fair we gave them first dibs!

BUT you will be glad to know that tickets are now on sale for general public and for the first 7 days of launch will be available at early bird price too! Within minutes of launching we are already having bookings so if you missed out this year… now is your chance to make sure you don’t miss out next year too!

For anyone that didn’t make it to this year event and would love to watch what all the fuss was about you can now join the private FB community where you can watch all the workshops from the day. The group will be open for a whole month after the event so you have plenty of time to watch the replays again and again. Live stream access is just £20… YES>>>> I know £20 for all 5 workshops on Twitter, Pinterest, Linked In, Instagram and Facebook aswell as access to the panel discussion too! Join the private SMS community HERE

So, that’s the low down on this years MIBA Social Media Summit… 1 thing I know for sure… next years will be even better (if that is even possible!) Get your tickets now by clicking the link

Massive shout out to all of the incredible MIBA team who worked tirelessly behind the scenes to make this the huge success that it was. James, Barry, Jenny and Nicola on the tech team, Vicky, Heather and our amazing group of helpers and our amazing sponsors Black Nova Designs.

Check out all the behind the scenes from the first ever MIBA SMS in my story highlights on over on Instagram

Until next time…

Much love Insta Queen AKA Estelle Keeber

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Fat People Don’t Buy Supplements?!

Fat people don’t buy supplements?! By Leona

Fat women don’t wear Calvin Klein?


Some people will say anything for engagement 😬

Kiss my fat ass….

OMG seriously?! Can’t even believe I’m writing this.
Somebody had posted a status with words to this effect, they were saying that in marketing they should stick to doing what they know works ie: skinny people promoting underwear etc

HELLO….. this is the 21st century! Do we really love in a society where this way of thinking still exists 😭
I’m all for understanding your ideal client but if we are shaming people on the way to success then there’s an issue.


Understanding YOUR client is important.

Figure out who they are (age, sex, location. I’m aware that sounds like a chat room quote)
Find out what their pain points are
What solution do you have for their pain points
Communicate with said people

Don’t over complicate it ladies, and don’t be an arsehole on the way…

Much love

As always

Leona xoxox

Guest Blog by Debbie Marks

Guest blog post for MIBA from Debbie Marks, Qube Events & Productions

When the fabulous Estelle & Leona asked to my write a guest blog for MIBA, I jumped at the chance.

Firstly let me introduce myself, I’m Debbie, mum of 2 gorgeous girlies and owner of award winning Event management and decor company Qube Event Productions, decor hire company Qube Event Hire and light up letter company Hollywood Letters. I started my business journey 11 years ago when I went on maternity leave with my first child Dahlia. My husband said to me, ‘You have 9 months to make your business viable or your going back to work!’, I knew what I had to do and I’ve never looked back. You can read my full story in ‘Mumpreneur on Fire 4’. So for any MIB’s who are in the same situation as I was back then, you absolutely CAN do it.

Social media wasn’t a huge thing back when I started so it’s even easier for you guys now. Make sure you check out all the amazing social media content that Estelle & Leona have for you. We are super excited to be headline sponsor for the SMS Summit, it’s going to full of practical content which if you take on board and implement into your business will take you to the next level. Don’t worry if you didn’t manage to get a ticket for this years event. You can now sign up to watch a live stream.

Ok MIB’s. Especially those of you who run events and run MIBA networking events or are thinking about it in the future.

Planning an event can be a stressful process, and can often leave event organisers feeling overwhelmed, however when it all comes together and your event is a success, it’s the best feeling ever! I wanted to share my top 10 tips for Successful Event Planning with you to help you to master the fine art of planning a memorable and effective event.

1. Begin Early
Begin planning as soon as you possibly can. If your event is a large event you should realistically begin planning it to eight – twelve months in advance. We’re planning the MIBA awards next year, we’ve give ourselves 12 months to plan! (Ladies you’re in for a real treat this year!)

Smaller events need at least one month to plan. To keep the final run up to the event flowing smoothly, try to ensure that all supplier contracts are completed a few weeks before the event.

2. Remain Flexible
Over the course of planning the event, things are going to change. Whether it is event times, locations or even the type of event you’re hosting, you need to ensure that you’re flexible and can meet the changing demands.

3. Assign Responsibilities
Break up the various elements of the event into sections (e.g. registration, catering, goodybags), and assign a section to each member of your team. As they are solely responsible for their own section they will be much more clued into small detail changes.

4.Create a budget
It’s important to understand how you are going to fund your event. Get an understanding on all the costs involved with your event and then work our how you will cover them. Do you need ticket sales, sponsorship, it may be self funded and if so you need to know how much you need to put aside for it.

5. Create an Event Planning Document (EPD)
In order to keep everyone on the same page, create a master document that details everything to do with the event, including suppliers contracts, attendee information, and the floor plan. With a shared document everyone can refer back to it if they are unsure, and your entire team can spot if something is out of place.

6. Have a Backup Plan
It is rare that an event is ever pulled off without at least one issue, an item may not turn up or an important person may arrive late. Assess the most important assets your event will have, and create a backup plan for each. If a number of issues arise in the future, triage them and decide whether an alternative can be found, or if it should be cut entirely from the event.

7. Do a Run Through
About two weeks before the event, do a run through of the entire event process. Organise a meeting with your team and mentally walk through everything, from initial set up to the follow up process. Often complications are highlighted at these meetings, and you will have time to correct them. A few days before event organise another run through at the venue.

8. Photograph Everything
Pictures paint a thousand words, and posting positive photos online is an excellent way to demonstrate the success of your event. If you have the budget hire a professional photographer, they will be more clued in to the kinds of photos that are required and will approach you for specifics. Ask for a number of shots to ensure you cover all bases like a snap of the full room, photos of event branding, and lots of photos of attendees enjoying themselves.

9. Get Online
An event is the perfect way to up your social media presence. Create a custom hashtag for your event on Instagram/Twitter and encourage your followers to post about it. Similarly create an event on Facebook, and encourage your followers to tag the event in relevant posts. Upload your photos once the event is over and actively encourage users to tag themselves.

10. Follow-up Immediately.
Once the event is over, many organisers fall into a common pitfall – taking a break. While the logistics may be done it is important to be proactive in following up with attendees, be it over email or on social media, to demonstrate the success of the event. You want to entice as many people as possible to return to your next event!

So I hope I have given you all a lot to think about when it comes to planning an event. I absolutely love what I do as I’m there to hold our clients hands through every step of their planning process to ensure that their event is a huge success every time! That’s why our client come back to us time and time again, as for me it’s all about making event organisers lives easy!!

This week I’ve just launched our brand new website, I’d love you to check it out and let me know what you all think, www.qubeevents.co.uk

I’m super excited to meet you all in person at all the upcoming MIBA events.

Instagram Stories Basics

Instagram Stories Basics by Estelle Keeber

People can view your stories by tapping on your logo…and you can watch the stories of the people you follow by tapping their logo or the small circle icons at the top of your feed.

So why are Instagram stories so powerful… WELL… let me hit you with some statistics!

  • 1 in 3 IG stories gets a DM response
  • 1 in 3 instagrammers have become more interested ina brand after seeing them on iG stories
  • 56% of people interviewed said they went to a brands website after seeing IG story content
  • 38% of people spoke to someone else about something they saw in IG stories

So the statistics speak for themselves… IG stories is the place to be right now if you want more eyes on your business.

They beauty of Instagram stories is the fact that they disappear after 24 hours unless you decide to save them. If you create an awesome story that you want to share, adding it to a highlight will allow it to be seen after the 24 hours is up. Using Highlights is also a great way of drawing attention to the most important bits of your business (but that’s a whole other blog post!)

Because they only last for 24 hours it also means yu can have more fun and not get so hung up on having the perfect picture unlike your main feed.

Stories are the perfect place for you to really engage with your audience and let them see what goes on behind the scenes in your business. Share sneak peeks of new products, reminder for giveaways, share quotes, your day…the list is endless!

Instagram are always introducing even more features to make your stories even more fun! The stickers option currently has the music option, lyrics, polls, emoji sliders, chat and more. Im super excited to see what comes next.

Make the most of all the features. Use the polls sticker to ask your followers their opinion, share a thought for the day and ask your followers if they like it using the emoji slider. Whether your posting something personal or something business related…the polls sticker is a huge MUST for improving engagement and they are super fun too!

So now Ive give you the basics of stories I cannot wait to see what you share, don’t forget to tag me @estellekeeberofficial ( add hyperlink )

This blog is literally the tip of the stories iceberg and I cannot wait to share more with you…so watch this space!

If you’re one of those people who don’t like to wait… you can check out the Instagram Back 2 Basic training where we cover bio, hashtags, content and more!
Check out the course here….

Until next time

#mibainstaqueen x