Instagram Positivity

How to make your experience on Instagram more positive – Some simple tricks to boost your mood! with Estelle

It was such a pleasure to be invited by Psychologies magazine to be interviewed LIVE on their Instagram account.

For anyone that doesn’t know Psychologies Magazine is the UKs best selling mindful living magazine with over 1.3 million Facebook followers. Psychologies is the magazine that helps you know more, grow more. Grown up, intelligent and intimate, Psychologies is the only magazine that seeks to enrich your emotional life.

I connected with editor Suzy and commercial director Nikki at last years Women in Biz Expo where I delivered my first ever keynote speech alongside Caprice and Michelle Mone! It was a welcome to change to be asked about how Instagram can be used in our personal lives for a better mindset and so I jumped at the chance of chatting about this live with Suzy.

For those of you that didn’t get a chance to watch the live I thought that I would share a few of the tips with you here too.

Tip 1 – Get rid of any accounts that don’t make you feel good! Go through yourfollowers and unfollow any accounts that you no longer feel aligned with. Maybe your taste have changed, maybe the account has changed paths. Whatever your reason…if they don’t make you feel good they gotta go.

Tip 2 – Go and connect with the accounts you love. The more you engage with account the more of their content you will see in your news feed…so if you actually like a post, let the account know, tell them why in the comments, let them know you agree…or disagree…but do take the time to comment.

Tip 3 – Share! There is no easier way to pass around the positivity than to share that shit out!! Main feed…share it! Stories…share it! DM…share it! If you find an account that really makes you laugh or that shares great memes…let someone else know too. We created a template for you guys to use to share you favourite 3 positive accounts…so far they have gone down a storm and Ive found some amazing new accounts to follow!

So there are just 3 of my top tips for making Instagram a more positive place for you to be and remember that if you are not feeling the love on Instagram there are lots of ways to report unwanted attention. Restrict, block and report.

Until next time…

Stay positive

Estelle x

Taking your Offline Business Online

Taking your Offline Business Online by Estelle

With so many small businesses being hit by the Covid19 outbreak we are doing all we can here at MIBA HQ to offer you support.

As the Covid 19 outbreak spread we knew there were going to be lots of changes ahead that were going to effect a lot of business owners. Lots of businesses right now are in exactly the same situation, with less sales, less income and for lots of us mums, less time with the children now being home educated and so this is why we decided to create our MIBA Survival Kit.  This FREE resource offers advice in many areas including financial planning, budget meal tips aswell as ways to stay calm in this uncertain situation we are all finding ourselves in.

We were amazed that over 1300 people signed up for the survival kit within just 36 hours of it launching. But we didn’t want to stop there.

We have now taken our 250 worldwide networking events online enabling hundreds of women to continue connecting and growing their businesses. Feedback has been amazing and all we have done at MIBA is evolve and this is what will keep your business alive.

With almost all shops worldwide shutting down, online is the new offline. In a world where we are being told to self isolate and social distance, social media and the internet are the one way we can stay connected. Therefore NOW is the time to take your business online if you haven’t already.

Now don’t over think it….

You have skills…yes?

You have the internet? Yes

You have a product or service…Yes?

Then lets go online!

Think about the skills you have and how they can be of service to your customer.

Now think about how you can offer this online. Ebook? Printable? How to video?

What about offering an online class? One to one coaching online in your area of expertise?

Maybe your business is service based? Can you create a package for your clients to DIY at home with your support or how about creating a subscription box.

All things that can be done remotely without having to leave your house yet still providing your customers with a solution to their problem!

You can check out our FREE download for ideas on how to take your business online here

Or why not check out the full training in our VIP area?

Until next time,

Stay safe

Estelle x

The MIBA Card by Maddy Alexander-Grout

The MIBA Card by Maddy Alexander-Grout

I have been a member of MIBA for just over a year now, since joining I have absolutely loved everything they stand for, it’s such a supportive community and Estelle, Leona and the coordinators make it such a wonderful place to be.

I knew from day one they would be an amazing business to collaborate with.

So let me tell you how it all started and what we are all about so you all know why this partnership was a match made in heaven.

I started My VIP Card in 2017 , after suffering with a serious mental health condition called post natal psychosis.  I was very poorly and I needed a lot of counselling and support after I gave birth.  I had previously had bouts of anxiety and had a very traumatic pregnancy, but something inside me wasn’t right.

After a tough 3 months of being housebound and getting the help I needed I connected with some other mummies which was hard for me as I was terrified they wouldn’t understand me and my issues, but luckily meeting that group of mums saved my life.

We used to get together twice a week and talk about all the things that were wonderful and terrible about parenting at the same time. We went for coffees, to soft play, role play centres and each other’s houses, but everything we did always ended up costing us money, I had set up a Facebook support group for parents locally to me and we were all using that regularly too.

The more we were out and about the more I started to love local businesses and the feeling they gave me. I started to make friends with the small business owners , and they really liked having us see them regularly. I started to organise discounts for the group as we visited more often and the group grew. I was working in employee benefits in the corporate world and genuinely loved helping companies to reward their employees.

Ben who was nearly 1 at the time still slept terribly, I was up breastfeeding one night and it just came to me, I wanted to thank the mums and the local businesses that had helped me, so I came up with the idea for a parent discount card.

I started contacting businesses I knew where we shopped regularly and everyone agreed it was a great idea. And My VIP Card was born.

We launched with 80 discounts on 31st of November 2017.

In March 2018 we won our first award, we have since won 12 awards, been nominated to 18, featured in the national press and grown out offering to over 4500 discounts.

I got made redundant in April 2018 from my corporate job and just knew there would be companies and membership organisations that we could help! So My VIP Rewards was then born.

We made the decision that we wanted to focus on helping membership groups to give their members something really great!

Being a mum in business is hard! Such a rollercoaster! And finding your tribe is what it’s all about, and we are all here because MIBA are our tribe right? I am super passionate about Mums in Business! I know how hard it is to juggle a business and be a parent.

I now have two children, Ben is 4 and Harriet is 15 months, they are a handful. Especially at the moment.

So working with MIBA was something close to my heart. Mums who all have small businesses! It’s a perfect fot for what we do.

So you lucky MIBA ladies get something that will save you tons of money and get more eyes on your business for just £15! And MIBA VIP’s get it for just £10!! Bargain!

So….. I bet you are all super excited to see what you get!

The Miba card gives you

💜 Discounted gift cards for well known high street retailers , including but not limited to the following

⭐️ Argos, Asda, Sainsbury’s, Tesco, John Lewis, Just Eat, Amazon, Morrison’s, M&S and more

⭐️ up to 40% off cinema trips ( or online streaming during lockdown

⭐️ thousands of online and local offers

⭐️ discounted gym memberships

⭐️ discounted theme park trips

⭐️ cashback shopping at over 2500 high street retailers

⭐️ plus free advertising for your business if you can offer a 10% discount or something of added value – you get a profile on the My VIP Card website , can promote your business in our groups and we do you a launch post so all of our members can see what you offer!

⭐️ save money when you shop with other miba members who are taking part in the scheme

I franchised My VIP Card at the end of last year and our aim is to help small and local businesses UK wide, the more people who get involved the better!

We are growing across the UK and the way we will grow areas is by people adding their businesses, we had to start somewhere and the more people know about us the more discounts will be available for the MIba card!

I run my business with a very small team, it’s just me and Jo my assistant , and Emma who is my franchisee for Guildford.

So for me creating the Miba card has been so special. And working with Estelle and Leona who would clearly do anything for their members, is wonderful!

I am looking forward to getting to know each and every one of you and helping you to get more eyes on your business!

Buy your Miba card, download the Mina card app and start saving! 💜

Click the link  – https://www.mumsinbusinessassociation.com/vip-card/

Instagram Updates Galore

Instagram updates May 2020 by Estelle Keeber

What an incredible month it has been over on Instagram! Updates galore.

Mark Zuckerberg has openly stated that the huge increase in new updates has been accelerated by the covid 19 pandemic. More and more people are online, businesses are struggling, and Instagram want to help!

So let’s get to the good stuff…

What exactly has been happening when it comes to Instagram updates for May?

Small Business Sticker

Want to get your business seen by big brands like @rekordaligusa (who have the most amazing cider, just saying #NotAnAd)⁠

The small business sticker is perfect. Not only will it give the account your mentioning a shout out to your followers but it also allows the account you have tagged to see what you have shared via a direct notification.

Not only that but by using the small business sticker instead of the mentions sticker your followers also get to see a sneak peek of what the account is all about in the 3 images below the name.⁠⁠

When people tap the sticker to find out more this also registers with Instagram notifying them that there is engagement on the post… everyone is a winner!⁠

⁠Why not encourage your clients to shout out to you… maybe reviewing a product or service… give them a small incentive to really get their interest!⁠

⁠Mention me in a story today and let me know what you love most about my account to be in with a chance of winning a cheeky little Insta prize! Go go go!⁠

Have you started using the small business shout out sticker yet? ⁠


Shops for Instagram!⁠

⁠Now as many of you will know you have been able to sell using Instagram for a while with the option to add product tags…. BUT with the latest update the whole sales process will be done whilst your still in the instagram app.⁠

⁠Mark Zukerberg described the new feature as “a way to help businesses suffering in the wake of Covid19,” when he spoke via a Facebook live session last week.⁠

⁠Almost 1 million businesses have already signed up!⁠  You can check out the step by step guide by swiping across.⁠

The feature had been in the pipeline for at least half a year. Product manager George Lee said, “obviously given the current situation, we have accelerated  a lot of our efforts.⁠”

⁠Although the steps are simple a lot of people are having issues with the set up. One source telling me that Instagram declined their shop facility due to the fact there were personal posts on the business account.⁠

⁠Are you using the shop feature?⁠

Have you faced any problems? ⁠

Sharing Instagram live to IGTV

Want to repurpose content and still provide amazing value to your followers? Your going to love this next update!⁠

Last week Instagram rolled out the option to share your Instagram live to your IGTV… something you hadn’t been able to do directly before.⁠

⁠So what does this mean for you?⁠

⁠Well, it means that you can create at least 2 bits of content from 1 lot of work.⁠

⁠Go live and share your tips, tricks, knowledge and know how… once the live is finished you then select the option to share to IGTV where you will then be able to add in your title and description.⁠

⁠Previously you would need to save your live and then reupload from your camera roll.⁠

The beauty of this is that you can then save your lives on the platform… wheras Instagram lives would only stay visible for 24 hours.⁠

So not only will it save you time in sharing content (you can also then share the video to other platforms) it will also start to create a library of content for your followers to enjoy!⁠

Do you go live on instagram?⁠  If not what is holding you back?⁠

Reply to DM direct from Desktop

Did you know you can now respond to your Instagram DM directly from your desktop?⁠

⁠For me its a game changer. I can type much faster on my keyboard than I can on my phone so great for saving time!⁠

The only downfall is the fact that you cant reshare the stories you are mentioned in, you have to do this from your mobile device.⁠

⁠But either way another great update from Instagram⁠!⁠

Do you think you will try the desktop replies or stick to using your device?⁠

Trim Tool in Stories

Do you remember a few months ago when i told you all that Instagram would be launching more TikTok style editing tools inside Instagram stories…Well look whats happened!⁠

⁠The trim option is now available inside your Instagram stories. Simply tap the 3 lines with dots (there must be a better word for them?! ) the icon just before the pen option. ⁠

This then gives you the choice to trim your video directly in the app… just like TikTok. ⁠

⁠There are so many other amazing things to come from Instagram and I cannot wait to share them with you all.⁠

⁠Lots of the skills we use to create instagram stories can be transfered over on Tiktok… have you created an account yet or will you be stick with the Gram?⁠


Partnerships and collaborations

Are you transparent when it comes to what you are sharing on instagram?⁠

⁠Over the last few weeks instagram have really upped their game when it comes to partnerships, collaborations and transparency.⁠

As much as Instagram encourage you to collaborate and work in partnership with other brands they also want to make sure you are making your followers aware.⁠

After the huge breach earlier on in the year, the guidelines for content are now much clearer. ⁠

Instagram have stated… Using a new “Paid partnership with” tag in organic content posts and Instagram Stories, creators and businesses will now be able to quickly disclose their partnerships easier than ever before, maintaining authenticity across the board.⁠

⁠When the partners use this tag, they will both have access to Insights to track exactly how their branded content posts and stories are performing. Creators will continue to see metrics in their Instagram Insights, and business partners will see shared reach and engagement (likes and comments) metrics in their Facebook Page Insights.⁠

⁠⁠Are you an influencer or creator that already uses this feature?⁠

⁠Are you a brand that would like to get involved with influencer marketing?⁠

So there you have it… some of the latest Instagram updates for this month. Don’t forget you can join our FREE private FB community The Instagram Gang for daily insta tips and inspo…or why not go follow me @estellekeeberofficial

Until next time,

Stay safe….

Estelle aka Insta Queen x







Back to Basics for an Online Presence by Danielle Holmes of Black Nova Designs

Back to Basics for an Online Presence by Danielle Holmes of Black Nova Designs

Welcome to our newest blog thanks to our collaboration with MIBA we thought it might be useful to share some of our website top tips and unravel some of the geek terms that you may often see.

As a quick intro, I am Danielle and co-own and run @Black Nova Designs, we are a website design and hosting company.

We offer the full I.T. solution to your everyday business and personal needs in a succinct and friendly manner, combining service with affordability, we are a growing team and have a team that has doubled in size over the past few years.

Professional affordable and fully insured Web hosting and Award-Winning Website Design, Hacked Website repairs and recovery, Qualified Wi-Fi Installation Services, Backup Solutions, PC Builds, laptop and pc repairs.

So that’s enough about us, we wanted to share with you today some of terms you will need to understand the online world.

So, you’ve started a business, its going well and you are ready for a website. The industry is flooded with options – many great and some not so great.

This blog is hopefully going to unravel a few terms that you will need to understand before committing.


What is a Domain Name?

Domain name is the address of your website that people type in the browser’s URL bar to visit your website.
In other words, if your website was a house, then your domain name will be its address.

What is Web Hosting?

Web hosting is the place where all the files of your website live. It is like the home of your website where it lives.

A good way to think about this is if the domain name was the address of your house, then web hosting is the actual house that address points to. All websites on the internet, need web hosting.

How Domain Names and Web Hosting are Related?

Domain names and web hosting are two different services. However, they work together to make websites possible.

Basically, a domain name system is like a massive address book that is constantly updated. Behind each domain name, there is an address of the web hosting service storing the website’s files.

Without domain names, it will not be possible for people to find your website and without web hosting you cannot build a website.

Website design is another additional service to the above – you can design your own website with a domain and hosting OR a designer can design a site for you – but keep in mind

A Domain
Website Hosting
Website Design

Are 3 separate services but are often sold together.

Do I really need web hosting? 

The quick and easy answer to this question is yes if you have a website.

If you’ve gone to the effort of building an awesome website for your business, chances are you’ll want everyone to see your stunning creation, and so for it to go live and be visible, you need web hosting.

Web hosting is simply a service that allows you to post a website to the internet so users can see it.  It’s a bit like finding your site a home, where others can visit freely, and where it will be stored securely.

Website hosting companies are everywhere, we are one of them, but there are many options. Choosing a hosting company can be a difficult task as cheaper does not always mean great, but expensive does not mean the best – it is not a regulated industry therefore finding a good host can be confusing.

Here are 7 simple lessons about professional web hosting, to help you make the right decision when it comes to picking a web hosting company, and a cost-effective plan that not only suits your business needs, but one your wallet will appreciate too.

Keep in mind WordPress for example is free software, anything you pay towards a WordPress site is hosting, subscriptions or ongoing support.


It goes without saying you as the business owner want your website to be visible and accessible around the clock.  Therefore, it’s important when considering who you choose to host your website that their percentage of up-time (uninterrupted service) is high.

Professional web-hosting companies offer a much higher rate of up-time i.e. 99%, and this is what puts them streets ahead of their free and low-cost competitors.

Customer Service

In the event of any technical or other problem related to your website, having the reassurance that your issue will be resolved efficiently and without fuss or detrimental impact to your business is critical.

You must ensure that any issues can be rectified asap, a good hosting company should mean you benefit from immediate technical support, through means of live chat, email and UK based telephone assistance.  (UK based is important for us but if you are global there is a benefit of using a hosting company that is based within your specific country)

Check if the hosting company has 24/7 support, check how you can contact them and if they get back to people quickly

Control of Data & Content

When it comes to data, rest assured that with most professional web hosting company, data backup and restoration features are provided as part of a hosting package. However, if back-ups are your responsibility you need to be aware of that from the start.

Keep in mind, if you pay a hosting company, you need to be s named contact for the hosting account, your website should be registered in your name, same as your domain name. Do not let someone register this on your behalf, Black Nova and a number of other reputable hosting companies will register the hosting and domain in your name – meaning if you ever wished to leave one particular service you can without using a third party contact eg your designer to move things.

If your website designer is your host, then all this blog still applies – check what you get and what is in your name, and most importantly who owns the rights to the site and hosting once published.

Domain & Email

Professional web hosting will usually provide you with at least one domain name, allowing you, the business owner to build your brand from the get-go.  With a private domain name your website can create personalized emails, making it easier to introduce to your online business, or for a more feature rich email experience Microsoft 365 Emails are incredibly powerful for the price.


Professional web hosting allows users access to more storage space and dynamic bandwidth that is adjustable for growth in traffic in real time.  When choosing a hosting company, it is important to check the capacity of the package and the associated costs.

For example, here at Black Nova we provide optimised WordPress hosting with different storage and bandwidth levels, and for larger sites we also manage VPS and dedicated server hosting packages.

In the main, most small business websites will fit perfectly within our Business Starter package, this allows 15gb of storage which is £84 per year (https://www.blacknovadesigns.co.uk/web-hosting/)

It is also worth noting that some website builders restrict you to only using their hosting and their platform.  They therefore can restrict views per month, server size and other capabilities at any time, including the fact you are stuck with their prices.



Interestingly, all the benefits of professional web hosting such as performance load speed, reliable up time, and secure connections with SSL certificates, are all believed to be factors that search engines are looking for when grading a website.

Although many free or budget web hosting providers promise to deliver SEO services, few provide the same level of progress up the search engine rankings as many businesses would demand.

The amount of third-party integration that some websites may require is not easy or even possible on free or budget web hosting services.

When making your decision, reading reviews can be helpful, or you may want to ask for recommendations from trusted sources in your network, as they are more likely to offer you a balanced view, having had first-hand experience of using professional web hosting.

Lastly, once you have hosting and a fab website you need to keep in mind the below:

These days everyone knows that having a website designed with your audience’s needs in mind is crucial.

However, people often think their work is done once their site is designed, built and live on the web.

They simply sit back and wait for traffic, sales leads and conversions to pile in.

But very often this doesn’t happen.

Why? The reason for this is simple.

You can spend lots of money, time and effort building a website that stands out, but it’s likely to all go to waste if you do not take the second, perhaps even more crucial step: Marketing, promoting, monitoring and evaluating its success.

So, if you do nothing else today – make sure you tell someone about your website!

Here at Black Nova Designs Ltd we offer free website hosting transfers, our hosting offers increased web traffic, optimised images, and impressive load speed to name only a few of the benefits.

If you are in a dilemma about your web hosting and would like to discover what options are available to you whatever the size of your business, contact Black Nova Designs Ltd and we can answer your questions free of charge.

Guest Blog for Mental Health Week by Holly Matthews

Guest Blog for Mental Health Week by Holly Matthews

You want to understand how I bounce back from challenges, from my husbands diagnosis of brain cancer, of his death, of my 2 premature babies and stint in special care, of autoimmune disease and the challenge of being a working single parent? Resilience. Resilience is the art of bouncing back, of walking yourself through challenges and not giving up. It’s the ability  to recover quickly from difficulties and to potentially even come back stronger.

Resilience is something that can be learnt and not something for a tiny, select few.

Being resilient doesn’t mean not feeling the pain or frustration of a situation, it means feeling these things appropriately and then finding ways to cope and to walk through whatever is going on.

You are resilient, even if you don’t feel like it at times, you are. I have no doubt that you have gone through some stuff in your life already and you have walked through it. I bet there have been things that have happened in your life that you really didn’t imagine you would get through, BUT YOU DID.

“Life doesn’t get easier or more forgiving, we get stronger and more resilient.”

― Steve Maraboli, Life, the Truth, and Being Free

  1. Flexible thinking. Have strong goals and plans but be flexible in your thinking and way of executing these, be willing to move, pivot and change the way you work to suit your reality. One of my fav quotes by Charles Darwin sums it up perfectly: “It is not the strongest of the species that survives, nor the most intelligent but the ones most adaptable to change!”
  2. Build relationships and connections. During our times of trouble or challenge, the relationships we have with others can greatly impact our level of bounce back and being able to pull ourselves through.

Our nearest and dearest can be there to allow us our moments of vulnerability, the moments when we open up and about our fears and worries and this is an important part of us facing where we are currently at.

Another important part of building your resilience is helping others. While your are helping others it can strengthen you too. I know from my own hardships that helping 100’s of people across the globe has most definitely helped me too. By helping others we get what can be referred to as a ‘helpers high’ and that pulls us through too.

  1. Accept your current reality. “Accept what is, let go of what was, and have faith in what will be.” ~Sonia Ricotti

 When it comes to resilience one of the most important traits of resilient people is their ability to accept their current reality, to look the tiger in the eye and sometimes face the raw brutal truth of their situation.

I’m a positive human being, I look for the good and I seek it out around the bad, but I’m also a realist and I have found that sugar coating tough situations actually prolongs my suffering. If I sugar coat it, or I’m overly optimistic avoiding the facts of a situation, then I am almost inevitably going to face disappointment and loss. When my husband Ross died for example I didn’t refer to his death as the ‘loss’ of my husband or that he had ‘passed away’, these are ways for us to soften the blow and I knew that in order for me to truly accept what had happened, I had to say that he had died. It was almost like every time I said it, I faced the reality head on and found my acceptance. That of course doesn’t mean I’m happy with the reality, or that I don’t feel pain around it, but I have been able to move forward because I haven’t grasped at something I cannot change.

Many people slip into denial as a coping mechanism and jeez, no judgement here guys, we do what we do, with what we have and facing reality, truly facing it head on is painful work and emotionally raw, but I promise you that when you accept your current reality it gives space to find new solutions and ways through.

Also lets not confuse acceptance with helplessness, I am NOT saying you have to be passive or still, I’m not saying you can’t move yourself out of your current reality. Once you face the truth it’s amazing how many ways you can see to walk yourself through to the next stage of your life.

  1. Trying to find purpose and meaning in our lives has been a trait of human beings since time began and I’m pretty confident always will be. One of the fundamentals of resilience is the capacity to find meaning in the most terrible of times.

Finding meaning is all about the questions you are asking yourself.

Turbulent times shake us up like nothing else ever will and they pull at the threads of our current life. If there are parts of your life that perhaps weren’t important to you anymore (or aren’t now since the difficult time), if there are people that are no longer serving you, or parts of your own personality that need to change, you may find that the tough times mean those parts of your life just begin to come away.

  • Who do you want that to be?
  • How do you want to show up in the future?

These moments can feel (if you allow them) transformative and as if the slate has been wiped clean.

  1. Cry. When was the last time you had a really GOOD cry? Today? Yesterday? Ten years ago? And I mean a good cry, the runny nosed, blotchy eyed, wailing sobs? If you have had to thinking about this for very long, the answer is that its BEEN too long.

Crying is important. Its a release and it’s also a proven way to lift your mood. Allowing yourself space to cry, without judgement is a really important step in moving forward to the next stage. Its like a proper clearing out of your mind.

Don’t ever be embarrassed about this nor think this means you are failing at this positive thinking and resilience lark.

Allow yourself moments to recognise the stuff you’re going through and be kind enough to yourself that you let yourself feel.

Sometimes in our lives (probably way more than once) life is going to get a bit tough and shitty. You might be slap bang in the middle of this chaos right now. I’m confident you can remember another time in your life when you had a pretty big challenge to deal with. Something which felt hard, maybe it made you cry and you didn’t think you’d come out of the other side.

Now remember that you DID. You came out the other side and you had learnt some stuff and when you come out of the other side of this current moment, you will have a whole new set of skills too.

My three favourite mantras are “I got this!” “Whatever it takes” and Marie Forleos “Everything is figureoutable! (which I have as a screen saver on my phone)

Please feel free to steal these and say them to yourself on loop. You have got this! Whatever this is and you’re going too be just fine.

To learn more about me:

Www.facebook.com/groups/thehappymeproject (FREE GROUP)






The Happy Me project 1: https://iamhollymatthews.zippycourses.com/course/thehappymeproject/

The Happy Me Project 2- https://iamhollymatthews.zippycourses.com/course/iamconfident

Mantra jewellery:


Collab with By Laura Ella



Tik Tok and how to Use It!

Tik Tok and how to Use It! by Estelle

So what is Tik Tok?

Tik Tok is an app that was actually created in 2016… it’s just taken a while for it to catch on. I remember a few years ago when my step daughter tried to explain Music.ly… and Vine. I didn’t really get it but even then I thought it was pretty cool. Fast forward 4 years to January 2020 and Tik Tok was actually the most downloaded app in the world!

Now most people are going to take one look and either love it or hate it…most people above the age of 25 don’t really understand how to even use it… especially not for business and so I wanted to break it down for you…and hopefully see more of us oldies (I say that very loosely) over there!

So why should you be using TT? Even if you have no idea how to use it or why you should be using it… have a go. The first video I created was awful. I had absolutely no idea… I actually did it to impress my son on Christmas day with a cool surprise (you can watch the video over here video https://vm.tiktok.com/38wse4/)
But I’ve been on the edge of TikTok for a while. There are so many ways in which Instagram and TT cross over you can imagine my excitement!

So firstly get on there and watch the videos… this is the easiest way to get inspiration for your own videos. The idea with TT is that you can create your own videos… many people joining using a hashtag to create a community like experience (much like Instagram).

The videos can be of anything you choose but research is showing that using the most popular sounds and also trending hashtags may help in putting your video our there to the world. Now unlike Instagram, the amount of followers you have doesn’t make a difference on who sees your video. An account with very few followers (like mine) can have videos go viral (like this one, https://vm.tiktok.com/3LdHEY/)

The TT alogorithym is a much-guarded secret right now but from what I can gather it’s a little like Instagram in that your video is shown to your followers and is drip fed into other peoples feed. If people start to interact, like comment, share then this flags up that the content is good and so it is then shown to even more people in the end creating viral content.

So why should you be using TT? Well first of all its pretty fun! You can lose hours of the day if you are not careful (stats actually show that the average user spends over 50 mins per day on the app). But from a business perspective it’s a great way to grow your brand and visibility and it will also help with getting your fans and followers engaged! It’s also a great way for you to share your content with the world!

Brands such as Levis are all over TT and have amassed over 5.5k user generated videos and had 10.5M videos views during the 6 day campaign for #InMyDenim. By creating a branded hashtag and encouraging your fans and followers to get involved you are increasing your visibility and engagement as well as creating UGC.

There’s tonnes of ways you can create cool effects from sliding videos to filters and games. TikTok has it all.

To create a TT you simply tap the cross icon at the bottom, this then gives you the option to create a video or upload one from your camera roll.

After uploading you can then add in the cool filters, effects and other options. There are literally so many to play with… go get creative!

You can also record multiple segments within a video, use hands free and a timer option.

You can add in a sound either before or after the video. Using popular sounds or sounds that are trending will also help with visibility.

Once you are done recording simply add in your caption. You are limited in characters so keep it short and sweet. Include relevant hashtags… try using hashtags that are trending to raise your visibility.

You can check the trending hashtags and look at all the latest content by simply tapping the discover icon at the bottom of the screen before recording.

And there you have it a quick guide to TT. And don’t worry if your video isn’t an overnight success. TT doesn’t work like Instagram and Facebook… even old content can end up going viral if it has a small peak in engagement.

Be sure to head on over and check out my tiktok for lots of my usual Instagram tips and tricks!

Until next time…

Estelle x

Have you seen that Instagram have launched a new sticker??

Have you seen that Instagram have launched a new sticker??

The CHALLENGE sticker will enable you to create and take part in challenges similar to TIKTOK!

So far this is what I can figure out… To take part in a challenge you tap the sticker when you see it in stories (unless you are nominated in which case you will get a notification) you will be able to take a pic, record or upload a video to take part. Right now Instagram have only added a small selection of challenges such as the yoga challenge, the drawing challenge, the dance challenge, the 10 year challenge, squat challenge, the art challenge as well as a few others.

What I predict will happen is that Instagram will soon allow for people to create their own challenges. You would simply create a story and then use the sticker to create a community hashtag… you can then tag someone in the story who you nominate to do it next. When someone takes part in your challenge you are notified and can re-share… again a great opportunity for raising visibility of your brand.

The use of hashtags is another way that instagram are hoping to create even more of a sense of community on the platform which i think is a great idea… the idea of nominating someone will also help build community and engagement… and the more people engage the more they will see your content.

So from a business perspective… how can you make an impact?

Well it’s very much like when I talk about having your own branded hashtags. Encouraging people to get involved and creating a community around the hashtag. Popsy Clothing do this really well with their hashtag #popsypretty which encourages fans to share pictures of them wearing their Popsy dresses and using the hashtag so potential clients can see an array of women all wearing the amazing designs.

The way to implement this into your business is to create a branded challenge, something you can encourage followers to take part in. Share your challenge and then nominate your followers to do the same… great for brand visibility and engagement but for right now… get involved with the challenges Instagram have given. Not only will it open you up to a whole new audience it’s also kinda fun!

When you do launch your own challenge make sure you are using other social media platforms to promote and encourage traffic to your insta account and stories. Maybe even offer a prize for the most engaged or fun video / pic to take part in the challenge

I literally cannot wait to see what happens next…

Until then head on over to my Instagram account @estellekeeberofficial for more tips tricks and insta hacks!

What do you think to the latest update?

Will you be using it? For fun or for business?

Let me know in the comments!

How has Covid19 Impacted On Your Screen Time?

How has Covid19 impacted on your screen time?

My top tips on being productive on social media.

After my comments were used as part of a Business Insider article a few weeks ago I thought that I would throw the question out to our community of over 55k working women.

The article quoted that since lockdown more of us than ever our using our devices more. Whether this is through necessity in using them to work from home… or if it is procrastinating due to being at home with less time restrictions leading us to more time scrolling.

It was a pretty mixed with some people saying that they were spending more time on devices but their businesses were booming as a result and also a lot of people saying that they were finding it hard to resist another 5 minutes on Instagram or maybe a Facetime with a mate. This time of isolation is social media the only way to stay social?

For a lot of people they cannot avoid using their phones and so I wanted to share a few of my favourite tips that will help you to save time, have more impact in less time…and have time to check out your favourite accounts!

Tip 1

Plan and schedule your posts wherever possible. Setting time to sit and plan what you are going to post will take time in the beginning but you will thank yourself later, trust me! The MIBA Guide to Growing Your Instagram is the perfect way to plan and track your Instagram posts and growth with dedicated pages to planning content and evaluating whats working best for you.

Tip 2

Have a device time schedule. Plan when during the day you are going to check emails and stay focussed. Plan when you are going to interact in groups or communities online and stay focussed. Plan in time to catch up and scroll. Get into a routine of doing these things at a certain time and resist going back to them until the next time allocated. Most importantly be realistic. Checking emails once every 30 minutes is a little crazy!

Tip 3

If you are struggling with managing your screen time or don’t even realise how much time your spending on your phone you can check using a screen time app. I know on iPhone we have one built in. It keeps a track on the amount of time you are on certain apps, how many minutes each day or week and shows if this amount was an increase or decrease on the previous week. Great for people who are visual like me!

So theres just a few of my favourite time saving tips that are really easy to implement and will save you tonnes of time!

I would love to know if you have a favourite tip you would like to share…or maybe let us know which of the 3 I mentioned your going to try! Drop me a message over on my insta @estellekeeberofficial and keep an eye out for more social media tips!

Until next time stay safe…

Estelle x

MIBA COVID-19 – My Top 10 Tips For Survival 

My Top 10 Tips For Survival by Estelle Keeber

Seeing as my survival tips went down so well on my live I thought that I would share them here in a blog with you to for you to save and refer back to!  

Right now EVERYONE’S life has changed, routine has gone out of the window and we are all just doing the best we can so first and foremost some tips for staying sane…. 

  1. Make the most of your time. Plan ahead. Write a to do list the night before and get up a little earlier if possible to get a head start… you will be surprised the difference an extra 15 minutes can make!
  2. Meal prep is a huge time saver. Try and plan your meals for the week and create dishes that can be bulk made and frozen. Keep things in the freezer like veg that can be used in so many ways. 
  3. Ask for help… this is a biggy and something I find really hard but you guys have been an incredible support. Let people know how they can help you… you would do the same for them right?
  4. Gratitude. With all the changes that are happening it can be really easy to fall into a dark hole of sadness and fear. Taking the time to write down just 3 things you are grateful for will allow your mind to reset and focus on those things. A nice reminder to look back on when days are tough too!
  5. Self care. Right now I’m hearing from a lot of women that they are worried about their kids, their business, their families, their neighbours… yet hardly anyone mentions how this is impacting on them. It’s really key to take time to do something for you. Recharge your batteries. If the captain of the ship gets sick…who steers the boat? You know what im saying? So whether it’s a glass of something fizzy, a face mask or 30 minutes to read a book, take sometime just for you. 

 My Favourite Tips for Business 

  1. Don’t panic. The situation we are in right now is temporary and wont last forever. 
  2. Start to think outside the box. It’s in times of great adversity that the greatest changes are made creating some of the most incredible results. How can you change up what you have to offer? You already have a great business… it’s just about evolving. How can you stand out right now… how have the needs of your customers changed? 
  3. Use your time productively. Some of you will now have more time, some of you will have less. Either way use the time you do have wisely. If you make products and sales have slowed down use the time to listen to a podcast or write a blog posts. Were you commuting to work but are now working from home? Rather than staying in bed an extra hour use that time to schedule some posts or reply to emails. 
  4. Stay up to date with changes. The WHO and .GOV sites are the best to check official information. Changes are happening on a daily basis. Grants, loans, support and regulations will all become more available as the weeks pass so make sure you know what help you are entitled to. 
  5. Don’t give up. Tough times don’t last, tough people do. You do not have control over a lot of things… so focus on the things you do have control over. Plan your day, create new products, spend time with loved ones, get on top of your accounts. When all this is over your going to thank yourself for staying strong.  

And don’t forget… we are always here to support you… in life or business! 

You can download our FREE MIBA survival kit hereMassive thanks to all the amazing contributors who helped to create this incredible kit in record time. 

From finances and creating residual income to meal planning and activities to keep the kids entertained… we got you covered! 

What 1 tip would you have with our community to help them grow their business right now? 

Until the next time, 

Stay sane… stay safe… stay home….  

Much love  

Estelle x