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Instagram – Why Having Amazing Images Isn’t Enough

Instagram – Why Having Amazing Images Isn’t Enough By Estelle Keeber

As many of you will know before co creating MIBA I actually owned and ran my own wedding photography business. My love of photography has never left and I was really sad to have shot my last wedding in May this year.

I think this could be where my love of Instagram comes from as it's such a visual way to share your ideas and creations but over the last few years I have realised that simply having amazing images isn’t enough.

Last week I had the pleasure of speaking at TWISN #wedcon – click for more info. The convention was attended by many other business owners in the wedding sector and it was great to be able to share some of my first hand experiences with them. Personal connection is important on so many levels and this was just one of the things I covered in my training. Along with security and content create we also got interactive and shared stories! Stories are one of the fastest growing ways to consume content and its always so much fun seeing so many people get involved and start to use stories in their marketing plan.

Stories are a great way to show a more raw, real and authentic side to your business. Unlike your main feed your pictures don’t have to be the highest quality, you don’t have to think of a snappy caption nor do you have to think of 30 hashtags! You can create stories in literally seconds and you can encourage interaction and engagement by simply using the stickers Instagram give you.

The location, mention and hashtag are my go-to and all for visibility reasons. By using the location sticker you have the chance of being seen in that location by an audience that do not already follow you. By using the mentions sticker, the person you are mentioning can also share your story, meaning again, your in front of an audience who wouldn’t have known you prior to that story and finally your hashtag sticker. Hashtags in stories work in the same way as the main feed. They are simply ways for you to be found so think about which hashtags YOU use in your stories!

A favourite for increasing interaction is the polls sticker. By asking a question and encouraging people to interact your showing Instagram your content is engaging which means it will be shown to these people even more!

So there you have it in just a few paragraphs… why Instagram is so much more than just amazing images.

Why not take a look through our blog post archive for more tips and tricks on using Instagram to grow your business or check out the MIBA VIP area where you will find over 10 instagram trainings!

Looking forward to seeing lots of familiar faces for my next presentation next week at the Success Summit 3… keep an eye out for the blog post!

Until then…
Much love

Estelle #mibainstaqueen

The Process of Becoming an Author

The Process of Becoming an Author by Estelle Keeber

With the launch of our autobiography making us 8 times best sellers I thought that now would be a good time to share a few of my favourite tips with you all about how our 1st book went from idea to print ( and best seller ) in just 5 weeks and how have now managed to bag ourselves best seller status with every single book we have released since.

My passion for wanting to write started along time ago when I had the luxury of being able to have my head in a book for around 10 hours a day…as life happened ( and MIBA was created ) writing a book, or anything else for that matter had pretty much gone out of the window.

It wasn’t until we started reading through all of the messages from our community, explaining their struggles and how they had overcome them that we decided to put together our 1st ever real book, Mumpreneur on Fire 1 – available from our bookstore – click here. We knew that if we were inspired and able to connect with these women on an emotional level, that others would too. So right from the start we had a true belief that the stories we were going to share were going to bring value to other people.

When you start to write a book ( if you plan for it to be a best seller ) its really important that there is the need for the book in the first place. Now don’t get me wrong, if becoming a best seller is not what its about then that’s a totally different matter.

For a lot of people, simply sharing their story and knowing that they have had story published is enough. Writing about your life experiences is very therapeutic so if you are one of those people reading this then to hell with the need….just do it for you if it feels good.

So now we have covered the need for the book the next step is actually making this shit happen!

We love to share the journey with each of our publishing clients because no two are ever the same. We usually aim to go from idea to publishing in 6 months…yes I know…we don’t mess around!

Each story, book and author are different but we always advise our clients use the same model when writing. We set aside time every day / week and have a set of guidelines of the most important things for each person to share. This depends on the person and the story. If you are self publishing this is where you would start to write yor time line and note down your memorable experiences, good and bad. The bits that really make the story readable. Making your writing environment as relaxing as possible will also help the process. That being said I know a lot of people who love to have the music on full blast whereas I like to be in total silence hearing nothing but the tap of the keyboards and maybe a oil diffuser bubbling away in the background. Its an individual thing!

Setting targets for your writing will also keep you focussed and on track. Its during our mid point check in meetings that we would be asking if our clients need any support either emotionally or physically as a lot of people really struggle when it gets to the indepth part of sharing their story and as the aspect of it becoming a reality really sinks in. Having a supportive network will really help you to understand the process you are going through and to really embrace it. All of the emotions this brings can be very overwhelming and we are always here to support you!

So once your book is written the next step is making sure that its ready to publish. There are lots of routes you can take, we like to use Amazon as they deal with print and distribution on demand which is perfect for us and our clients as there is no wastage of books if over ordered.

Each publishing platform will have its own requirements and specifications for both the transcript and cover so make sure that these are correct as this can really hold up the process.

And that’s it…once you at that stage all that’s left to do is promote ( which is a whole other blog )

I really hope that these tips have been able to help in your journey ns some way. This blog is a really simplified step by step process of how we have created our own books and the process we use to help others become best sellers too!

If you would like to know more about how WE can help you become a best selling author drop us a message – click here

Until next time

Estelle x

How Taking Part in a MIBA Instagram Challenge Can Grow Your Business!

How taking part in an MIBA Instagram challenge can grow your business! by Estelle Keeber

If you haven’t ever taken part in a MIBA Instagram Challenge where have you been?

Right back when we first set up the Facebook community, we started running our FREE Instagram Challenges every couple of months. For anyone that has never taken part let me explain what it entails and why YOU need to be a part of the next one!

Our Instagram challenges usually last a week. Before the challenge starts, I will release a list of prompts. These are simple ideas for you to use for content. You can interpret these however you feel. They are there to give you a starting point for those of you that struggle with content ideas. I get some many message saying that people really struggle with content and have no idea what to posts. Our FEAST acronym is always a good place to start but the Challenge prompts help!

So, there you have your 7 days of content ideas…. but it doesn’t stop there! By using the prompts every day, it will also help those of you that struggle with consistency!

Alongside the quotes we also use a branded hashtag, this changes depending on the challenge, for the latest challenge we used #mibaoctchallenge ( go check it out after the blog ) The reason we use a hastag is so that everyone that is getting involved in the challenge can connect and support each other. This means your content is being put in front of people who may never have know about you. The best bit is they are wanting to learn about using Instagram for business just like you!

Every day you will find a post in the Facebook Group – https://www.facebook.com/groups/Mumsinbusinessassociation/ – this will include the prompt for the day, a tip for using Instagram and a task for you to take part in! You simply follow the instructions and away you go!

The perfect way to increase your followers and engagement whilst learning and best of all its FREE!

Not only did we have the FREE Instagram challenge happening last week we also had the Insta Sales training happening at the same time for those of you ready to ramp up your Instagram!

The Insta sales training takes part in our private Facebook group. Once you have signed up for the training you will be sent a personalised welcome email with a link to join! Once inside you become a part of the MIBA inner Instagram tribe!

Before the training starts you have the opportunity to drop your link and connect with everyone else who has joined.

For the next 7 days you will get a video which explains 1 topic each day which will help you raise your visibility, encourage engagement and most importantly MAKE SALES! The topics covered this week included using your bio effectively to attract the right clients, why you should use hashtags and which ones you should be using aswell as tips on photography to make your images stand out and story tips and templates.

The best part about the private group trainings are the community spirit. Its always incredible to watch relationships grow and connections be made. Everyone is supportive and there to learn.

Over the last 7 days we have seen members increase followers by almost 100 in a day, members have had engagement increases by over 100% and lots of our amazing members have seen multiple sales in just 1 day!!

Although the training is now over you can still get access to the community but only for the next 7 days…after this the group will be closed and only members who have already joined will have access to all of the videos aswell as the incredible community inside.

Seeing as its almost Christmas we have also started our #mibaxmasgiftlist

Every single week we will be selecting 1 product to be our featured product of the week.

If you would like YOU product or service included in the #mibaxmasgiftlist simply use the hashtag when creating your posts!

For anyone looking for that perfect Christmas gift…take a look at the hashtag too…Ive already made lots of purchases from amazing businesses I didn’t even know existed!! Its always great to be able to support fellow MIBs too!

So, that’s it for this week.

Join me again for next weeks blog where you will get all of the backstage gossip from TWISN #Wedcon expo where Im speaking on Tuesday!!

Much love…
Estelle aka #mibainstaqueen

Making Money on Instagram

Making Money on Instagram by Estelle Keeber

Did you know more than 2 billion brands and businesses use Instagram?

If your ideal client is aged between 18-49 chances are they are using Instagram and no longer just for the pretty pictures…they are over there shopping! YES!! Spending cold hard cash.

So what do YOU need to do to make sure that you get your share of the Instagram pie? Well my friends…its quite simple and im going to talk you through 3 simple tricks that will immediately make selling on Insta that little bit easier!

Tip 1
Make it easy! We all want things done in the fastest time possible right? We have such busy lives that we want things yesterday. So my first tip on making more sales is to make it as easy as possible for people to spend. Whether its using your link in bio or shop on post stickers…if you have the option to make life easier for your clients…do it!

Link in bio will allow your followers to go somewhere else to make a sale with the tap of the screen!

Tip 2
Make sure that your pictures are selling your product / service!
There’s nothing worse than going to an Instagram account for a business im excited to check out to then find the pictures are pants. Its off putting…even if I was interested in the product…if theres nothing to back it up visually…im not buying. So my second tip is to make sure that you are creating amazing images that show off your product to its best. That being said you don’t need to have a fancy camera and all that jazz. Using just a few bits and pieces from around the house will make a huge difference! Check out the Photography Collection in the MIBA VIP area for more photography tips.

Tip 3
Share UGC
Sharing other peoples pics and comments will show your customers that you’re a reputable brand that they are willing to shout about. User generated content is super powerful marketing and best of all its FREE!

Encourage your fans to share their pics using a branded hashtag and ask them to tag you! The perfect way to create content with minimum effort but maximum impact!

So there you have it…3 easy and simple things that YOU can put into practice right now to help boost your sales!

And if my top 3 tips weren’t enough why not join us for our next Instagram challenge which starts 28th October. The perfect way to learn more about making sales, interaction and engagement!

Click here to sign up for FREE!

Until next time

#mibainstaqueen x

My First Ever Keynote at WIB Expo

My First Ever Keynote at WIB Expo by Estelle Keeber

Well what can I say? The first ever Women In biz expo was an incredible success! I was honoured to be invited along to this 2 day conference to help women in all aspects of business.

Throughout the 2 days there were panel discussions, expert speakers and a dedicated keynote stage. Not only did we have the opportunity to hear these incredible experts share their tips and knowledge but there were also hundreds of stalls to empower and encourage women in business to grow!

I was lucky enough to have a meeting with one of the partners of the event whilst I was there. Psychologies magazine link to magazine is a positive living bible focused on all aspects of personal potential and wellbeing, offering genuine food for thought and tools for living. It addresses what we're really like, not just what we look like, by focusing on helping women understand themselves and the world around them. Suzy and Nikki from Psychologies Magazine were incredibly sweet to me before my speech and took care of me as I started to get unwell! Incredibly inspiring ladies!

Super excited to share with you all the plans we have for working together…watch this space!

On day one of the WIB Expo I had the opportunity of listening to the legend that is Karren Brady CBE. Hearing her struggles of being a female In a very male dominated world really resonated with me. After her keynote speech she took the time to have a chat with me and offered some amazing words of advice on remaining focussed as a business woman. I can't lie it was a little surreal taking a selfie with such an incredibly successful woman!

Suzy from Psychologies magazine also delivered and incredible keynote on goals and how important it is to say them out loud. Amen to that!! My goal…to be back on this stage next year sharing more of my journey with the crowd!

I left day 1 feeling utterly uplifted from meeting so many amazing women (and a few men)

Day 2 started a little ropey for me! I woke up with aches, pains, sore throat, tiredness…oh yes…I had the lurgy! Regardless of the dreaded lurgy my amazing assistant Natalie Boland worked me MUA magic on me and even if I did feel ready I for sure looked the part!

I was so nervous before delivering my speech especially knowing that Michelle Mone was about to follow…no pressure right?

As the crowd started to gather my excitement and nerves grew by the second. A few deep breathes and some badass affirmations later I was finally on the stage!

For the first few minutes it took all my strength to keep my jelly legs from wobbling but then…I relaxed into it and the Insta Queen emerged!

Seeing the reactions of the audience as I shared my story. Looking at their faces as they nodded with understanding at the struggles I had gone through to get to this point. Seeing them laugh when I shared stories of how meditation use to make me feel like a weirdo! Watching them smile as mentioned our article in Forbes Magazine, knowing how proud I was of the achievement and the hard work that got us there.

It was then I realised we had connected. I had connected. With every single one of the hundreds of women who had come to watch my first ever keynote speech. Each one of the women who had taken the time to attend my speech had at least 1 thing in common…they all wanted to learn and grow and be inspired and I think I can say I delivered.

The crowds interaction during the Instagram task and feedback after the presentation was awesome and I felt overwhelmed with the amount of women who said that they too had suffered with some of the things I had shared and that they now felt they weren’t alone on the journey. That makes the nerves all worth while. Knowing I have inspired just 1 person means my job here was a success!

After spending 15 minutes meeting the crowd and obviously taking lots of selfies it was finally time for the sensational badass business babe…Michelle Mone.

Her keynote speech was mind blowing and I resonated with so many points of her journey. She shared how she had left school without a plan, wanting to help ease the financial burden on her family. How she decided to create a new bra on a night out after moaning about the one she was wearing… a decision that made her millions of pounds. I loved the story she shared of how she secured her first contract with Marks and spencer’s and how she then went on to launch a bloody genius marketing campaign with just the £400 she had left in the bank.

I was super honoured to be able to chat with Michelle after her presentation. We talked about my business journey and she shared a few of her favourite tips with me. She wished me the best of luck, we swapped books and of course we got a selfie!

I can honestly say…I dont think this will be the last time our paths will cross!

Theres so much more to tell but that’s for another blog….

So in brief…if your looking for an incredible, inspiring event for women! You need to get your tickets now! https://www.wibexpo.co.uk/contact/

Until next time…
Estelle x

Are You Breaking The Law Using Instagram?

Are you breaking the law using Instagram? by Estelle Keeber

Now you all know that we’re all about transparency when it comes to Instagram but did you know that YOU maybe breaking the law when it comes to the content you are sharing onto Instagram?

Early in 2019 a handful of celebs were taken to court over the fact that they were promoting brands, products and services without making it known to their followers that they were being paid to do so!

The ASA’s ruling found the post to be a marketing communication based on Flat Tummy Tea’s control over the content of the post, the visibility of the product in the posts, display of the brand handle and other factors. The ASA held that the prior lack of disclosure was a breach of the ASA’s CAP code, its rule book for non-broadcast advertisement, sales promotions and direct marketing communications.

Which in layman’s terms means that the brand (Flat Tummy Tea) knowingly marketed their product using the said influencer without making it clear.

Shortly after the influencer changed the caption of the post and added the word #ad
Even the amazing @mrshinchhome https://www.instagram.com/mrshinchhome was under scrutiny over her use of cleaning products in her posts.

So when it comes to either working with influencers or promoting brands yourself, transparency is crucial. You have a responsibility to your audience to make ethical decisions when it comes to what you promote and providing them with honest information.

Brand collaborations and influencer marketing are huge for online businesses if done in the right way…but that’s a whole other blog!

Until next time…

Stay transparent…Much love

Insta Queen x

Power of Community

Power of Community by Estelle Keeber

Having a social media following of over 150k people is no mean feat… BUT there’s no secret to making this happen!

Let’s start way back in June 2017 when we first started the Mums in Business Association FB group. We started with an idea. We wanted to help other women feel less alone as women and mums in business. We had already identified that as women in business ourselves we felt lonely, isolated and misunderstood. This is what we will call our problem.

Isolation = problem

So off we go and we created the Facebook group. We start to find other women who we feel would also be enduring this problem of isolation. We knew that we wouldn’t be alone and so we started to reach out to as many people as possible. Not only that but we actively encouraged others to do the same if they thought that they knew someone who would benefit from the group.

FB group = solution to problem

We started posting content that we knew would resonate. We talked about our own problems and what we found difficult and allowed people to get to know us as founders of the group. This is where the foundations of the community begin!

Nurturing relationships is HUGE part of building an online community. People want to feel valued and listened to, they want to belong. So we made sure we engaged as much as possible. We made our comments genuine and showed we actually really did care about our community. Even now with our incredible community we try our best to respond to every comment and inbox! Now that’s dedication!

Nurturing = Builds trust

We listened to what our community wanted and provided them with whatever that may be. Trainings, inspiration, knowledge and experts. We continuously ask about what we can do to serve you best and then act upon the result…and this is what keeps us relevant!
Pic of phone

Providing value = continued trust

So there you have it…the blueprint to creating an incredible community…well the basics of it anyway!

First recognise a problem, create a solution to the problem and then nurture and build trust it really is that simple!

Why not check out our incredible online community for yourself here or maybe check out our Instagram, Twitter or Linked In

Until next time

#mibainstaqueen aka Estelle x

Why Take Part In An Instagram Challenge?

Why take part in an Instagram challenge? by Estelle Keeber
As most of you will know we regularly host Instagram Challenges. The last one was our Summer Challenge at the beginning of July. The challenge super successful. We had over 1000 sign ups and over 1500 posts throughout the week using the #mibasigc .
In case you’re unclear, an Instagram challenge is when you create a photo prompt for each day over a certain amount of time and invite others to participate with you. For us at MIBA, our prompts were mainly focused on being a working mum and our challenge usually last a week. We have been holding challenges since we first created our Instagram account back in 2017 and have held over 8 amazing challenges since so we thought that it was maybe time to let you all into a few trade secrets to hosting (and taking part in) a successful Instagram Challenge
Why you should start an Instagram challenge.

Instagram is many people’s favorite social media platform. Over 32% of all internet users have an Instagram account! If you know where your followers are hangin’ out, then it’s smart to build a presence there, too. Starting an Instagram challenge not only builds your presence, but gives people an incentive to interact more with your brand and create a stronger community.

You will gain more organic  followers. During out challenges we have seen growth of over 1k followers. Now, I do want to make clear that we’re not trying to increase our followers just for the sake of having more followers. We’re trying to increase our numbers because we know that Instagram followers are likely to turn into dedicated blog readers or 1:1 clients!

It builds trust with your brand. People are more likely to trust you after having a positive, shared experience together. It creates more of a camaraderie rather than the separation that many brands have with their followers.

It’s fun. I also had a lot of people tell me that it was growing their Instagram followings with new, dedicated followers that discovered them through our unique hashtag. Not only that, but it gave me a much more personal look into my readers’ lives. I got to see pictures of their homes, people they love, the weather where they live, and more!
HOW TO CREATE A KICK-ASS INSTAGRAM CHALLENGE OF YOUR OWN
Select a good hashtag for your challenge. The hashtag is one of the most important parts, because it’s what people will use to tag their photos and be included in the challenge. Choose something that is easy to remember and not being used (check Instagram first to be sure). Use your username or business name in your hashtag, so that it is easier for followers to connect it to your brand and remember who is hosting it.

Keep your prompts simple. It’s better to use simple prompts (for example, one of ours was simply, “me me me”), than to use something too descriptive. You don’t want it to be so difficult that it’s hard for people to think of what they could share. Plus, open-ended prompts allow for the most creative thinking.

Select a manageable length of time to run it. Ours was 1 week and I felt like that was perfect!
Directly invite people to join before it starts. Share onto other social media platforms to encourage fans to get involved!
Interact with participants. This was one of my favorite parts. I enjoyed going through the hashtag, liking participant photos and leaving them comments. It made me feel more connected to the people who were participating, and feeling connected is really important to me.
Instagram thought I was a spammer a couple times and wouldn’t let me leave more comments because I was commenting TOO much, so much for social media!! Encouragement goes a long way in motivating people, so I think it’s important for the host to take time to like and comment on participant photos.
So now you know what goes into creating a challenge and how to take part…what are you waiting for?!
Sign up for the October Challenge now!
A 31 day challenge that will cover ideas for content, hashtags, community building, competitions, engagement and more! Insert link for sign up
See you all there!
MIBA Insta Queen x

MIBA SMS What an incredible day….

MIBA SMS by Estelle

Well what can I say…

To think that just 6 months ago MIBA Social Media Summit was just and idea. Both Leona and I are always looking for ways to develop our own knowledge and after investing in lots of conferences, trainings and online workshops we knew exactly what we loved about them and what we hated.

We wanted to create something where women (and men) could come together have fun, interact and connect with other incredible people whilst earning a host of new skills to grow their business!

And so MIBA SMS was created.

For the first time ever we brought together 5 awesome expert guest speakers in all areas of social media and a panel of inspiring women who have used social media to really make an impact!

The day started with a VIP meet and greet. Our VIP attendees got early access to the conference, an opportunity to mix with the guest speakers and other VIPs aswell and Leona and I! The energy in the room as the doors opened was utterly mind blowing. The feeling of community, excitement and eagerness was off the scale.

I can’t lie before we stepped out in front of the crowd I was literally buzzing with excitement. I knew what a great day was in store and even before I started the day with my Instagram presentation I knew that the day was going to be unforgettable!

Being the first on stage was nerve wracking but very exciting. Many people had travelled across the country (some people even flew in from Canada and Switzerland) and I did not want to disappoint in my home city of Leicester! I need not have worried. The crowd were amazing, and I instantly fell into my flow as I saw how engaged everyone was! There was so much crowd interaction I was literally running around the room on an energy high. It was amazing to see my phone constantly buzzing with notifications throughout the presentation… I did say as we opened the Social Media Summit that this is probably one of the only conferences where we want to see you on your phones and these guys did not disappoint. It was so uplifting to see so many people trying the tips and tricks I was sharing in real time!

We finished off with the legendary Insta Queen boomerang! What a way to start MIBA SMS!

Next up we had the wonderful Gwen Baird from Rag Social who shared all her favourite tips on how to use Twitter to grow your business! I absolutely loved her tips and couldn’t believe how many tweets are sent every day!! I definitely need to up my twitter game!
Her training as so amazing and easy to understand that by the end of the workshop #mibasms19 was actually trending on Twitter! Now if that’s not an expert I don’t know who is!

Gwen’s style was lovely and relaxed and we cannot wait to work with her again! You can check our her Twitter account here.

Our panel discussion followed Gwen’s workshop and these ladies absolutely rocked the stage. Each of these fabulous women shared their stories aswell as some brilliant tips on how they maximise their impact on social media. The crowd was hooked and the question and answer session was absolutely amazing. It was so heart warming to hear our panel of women supporting and inspiring the crowd with their advice and real life stories of struggle and success! From network marketers to celebrities and independent business owners… these ladies really showed that anything is possible when you invest in learning about social media! You can check out their social media by clicking on their name below!

Massive thank you to everyone who sat on our panel and shared their advice… Holly Matthews, Lianne Anderson, Nic Knott, Heather Rose and Hannah Fay Pearce and Lauren Outram.

After an incredible lunch we were back to it and raring to go!!

Starting the afternoon we had the fabulous Esther the Investor explaining all about Linked In. Now this is one social media platform that I could not wait to find out more about and Esther did not disappoint! She gave so much value and the crowd were connecting by the end of the workshop. Infact my connections have gone up massively since! You can head on over and check us out on Linked in by clicking HERE

Next up was the amazing Lianne Harris who taught us all about Pinterest and how its so much more than just pictures of kids craft and wedding inspiration!

I had no idea that Pinterest could really drive traffic to your business and put you in front of a whole new audience. I think I need to spend less time pinning wedding pics and more time upload Instagram tips! Check Lianne out HERE

And last but certainly by no means least we had the incredible Cherish Reardon take to the stage to wow us all with how she created her sensational brand Popsy Clothing. She shared her favourite tips on building a loyal following, explained how her community help her to design her next collection and shared with us how it feels to work alongside Gok Wan and other awesome celebs who love her designs.

I have to be honest… by the time it got to the end of the day it was like we were only just getting started… the day had flew by and it was utterly amazing to see how fired up every single person was who had attended.

As a special treat we also launched next years event MIBA SMS 2020 to this years attendees… tickets again will be limited and so it was only fair we gave them first dibs!

BUT you will be glad to know that tickets are now on sale for general public and for the first 7 days of launch will be available at early bird price too! Within minutes of launching we are already having bookings so if you missed out this year… now is your chance to make sure you don’t miss out next year too!

For anyone that didn’t make it to this year event and would love to watch what all the fuss was about you can now join the private FB community where you can watch all the workshops from the day. The group will be open for a whole month after the event so you have plenty of time to watch the replays again and again. Live stream access is just £20… YES>>>> I know £20 for all 5 workshops on Twitter, Pinterest, Linked In, Instagram and Facebook aswell as access to the panel discussion too! Join the private SMS community HERE

So, that’s the low down on this years MIBA Social Media Summit… 1 thing I know for sure… next years will be even better (if that is even possible!) Get your tickets now by clicking the link

Massive shout out to all of the incredible MIBA team who worked tirelessly behind the scenes to make this the huge success that it was. James, Barry, Jenny and Nicola on the tech team, Vicky, Heather and our amazing group of helpers and our amazing sponsors Black Nova Designs.

Check out all the behind the scenes from the first ever MIBA SMS in my story highlights on over on Instagram

Until next time…

Much love Insta Queen AKA Estelle Keeber

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Instagram Stories Basics

Instagram Stories Basics by Estelle Keeber

People can view your stories by tapping on your logo…and you can watch the stories of the people you follow by tapping their logo or the small circle icons at the top of your feed.

So why are Instagram stories so powerful… WELL… let me hit you with some statistics!

  • 1 in 3 IG stories gets a DM response
  • 1 in 3 instagrammers have become more interested ina brand after seeing them on iG stories
  • 56% of people interviewed said they went to a brands website after seeing IG story content
  • 38% of people spoke to someone else about something they saw in IG stories

So the statistics speak for themselves… IG stories is the place to be right now if you want more eyes on your business.

They beauty of Instagram stories is the fact that they disappear after 24 hours unless you decide to save them. If you create an awesome story that you want to share, adding it to a highlight will allow it to be seen after the 24 hours is up. Using Highlights is also a great way of drawing attention to the most important bits of your business (but that’s a whole other blog post!)

Because they only last for 24 hours it also means yu can have more fun and not get so hung up on having the perfect picture unlike your main feed.

Stories are the perfect place for you to really engage with your audience and let them see what goes on behind the scenes in your business. Share sneak peeks of new products, reminder for giveaways, share quotes, your day…the list is endless!

Instagram are always introducing even more features to make your stories even more fun! The stickers option currently has the music option, lyrics, polls, emoji sliders, chat and more. Im super excited to see what comes next.

Make the most of all the features. Use the polls sticker to ask your followers their opinion, share a thought for the day and ask your followers if they like it using the emoji slider. Whether your posting something personal or something business related…the polls sticker is a huge MUST for improving engagement and they are super fun too!

So now Ive give you the basics of stories I cannot wait to see what you share, don’t forget to tag me @estellekeeberofficial ( add hyperlink )

This blog is literally the tip of the stories iceberg and I cannot wait to share more with you…so watch this space!

If you’re one of those people who don’t like to wait… you can check out the Instagram Back 2 Basic training where we cover bio, hashtags, content and more!
Check out the course here….

Until next time

#mibainstaqueen x