When Social Media Takes Over

When Social Media Takes Over by Estelle Keeber

So off the back of my blog about the July social media outage and my posts to social media something became alarmingly apparently and I have to admit I was guilty too.

After sharing my thoughts on how to avoid losing your shit when social media goes into melt down my inbox was full of so many mums saying that they were relieved that they couldn’t use social media and that most of them spent time either with their kids (which I did) or taking some time for self care.

Now I thought that I was the only one who felt like this to be honest which lead me to 2 points

1) Why do I not take time off social media more often
2) Why is work a priority over taking care of myself

So point 1. If you’re reading this it probably come via some form of social media (Twitter, Instagram, Facebook, LinkedIn) We all love social media, for a lot of us it’s the way we grow and connect with other people not only for business but in our personal lives too. I know that I’m guilty of reaching for my phone before I’ve even got out of bed, go on admit you do it too!

For anyone that wants to know more about the urge to resist that temptation you should check out this amazing Youtube episode from Mel Robbin

What really made me stop and think was about the fact that I actually felt relieved that I didn’t have to think about social media and I wasn’t alone in feeling like this which makes me realise that we ALL need to be taking more time away… unplugged. I read a quite a lot last week which said “Go make memories”, the sort that only you will remember because you were so engrossed you didn’t have your phone to capture it! Cool right?

Now I feel your pain, I’m an Instagram Expert, my clients are all online and work is very much online based BUT I managed for a whole night to not check Facebook or Instagram. The world didn’t end and my amazing followers were all still there this morning. The 1:1 client who had booked didn’t decide she didn’t want her session just because I responded the next day to her request. So I guess the moral of the story here is that whats the worst that can happen if we do actually unplug from social media? We come back refreshed from doing something we love and eager to share to our favourite platform! Win win right?

Point 2 – Self care. After making goal boards with the boys, I finished a 1:1 instagram coaching call and then put on a facemask and had a chat with Chris in the garden over a cup of tea. I would usually be up late responding to comments on social media (and there are hundreds daily) but instead seeing as I couldn’t do that I decided to use my time productively and practice some self care. I’m thinking maybe I would have less wrinkles if social media went down more often. It made me think that maybe taking more time for me would be a good idea for everyone! I woke up re-energized and raring to go this morning (and my skin looked great too thanks to my favourite skincare brand Tropic!) So the moral of the story is…do we really need to wait for social media to die before we ACTUALLY take some time for ourselves? Go find that face mask and chill!

Until next time…
Much love The Insta Queen x

How To Avoid Loosing Your Shit Over an Instagram Meltdown

How To Avoid Loosing Your Shit Over an Instagram Meltdown by Estelle Keeber

So after yesterdays outtage on both Facebook and Instagram ( and an inbox FULL of people wondering WTF was going on ) I thought that I would share my thoughts and give a few tips of how not to lose your shit when your favourite social media platform goes down!

First of all, Facebook has commented that there IS a problem with their apps ( Whats app, FB and IG ) and that they were working fast to fix it. Users were reporting not being able to post content onto instagram, not being able to see posts that were posted during the outtage time aswell as not being able to upload instagram stories ( which as you can imagine was killing me! )

Over on Facebook users were unable to share videos with sounds and reported issues with again seeing images.

Now this is not the 1st issue that has been reported in the last few weeks. In June we saw a similar major outtage and in the last few weeks engagement, interactions and reach have all dipped and caused the Insta community to really consider if Insta is the platform for them. Rumour has it that over the last month or so Instagram has had more updates and rejigs than in the last 6 months.

As you will know if you watch my stories only this week we have seen the new chat stickers and new layouts come into play. With alll of these changes going on behind the scenes it no wonder engagement has dropped. Each time Insta do this it happens, but it just so happens that they have done 10x as many in a short space of time which is therefore causing chaos. My advice…keep on going…post amazing content, engage and keep giving value and don’t focus on trying to beat the algorythm.

These things never seem to last too long in my experience. Infact usually less than 24 hours. BUT its at times like this that I feel real smug in the fact that I have a plan B.

So….Im going to tell you a secret. If facebook and Instagram died tomorrow…Mums in Business Association would still be here and I will tell you why. Because we have a plan B.

Ever heard the saying don’t put all your eggs in one basket…well its sort of like that. As a social media expert I would always recommend that you focus on the 1 social media platform that your ideal clients are on, establish yourself there and then move onto the next. BUT that being said always have a plan B. Find ways that you can connect with your clients outside of your favourite SM platform. Encourage them to head on over to your website or sign up to your email list. That way, should anything happen to your FB page, FB group or Instagram account you still have ways of reaching out to your followers to let them know about whats going on.

So seeing as all my favourite social media platforms are down and this blog is written Im heading back to 1999 and having a real conversation over a cup of tea with Mr MIBA.

Peace out from the Insta Queen x

See you all next Tuesday for my weekly Instagram LIVE @estellekeeberofficial