Round Up of 2019

Everything you need to know about the last 12 months on Instagram

Click the images for larger versions.

What an incredible year it’s been for Instagram fans. With too many updates to mention I thought I would compile a shortlist of what’s been happening in the last 12 months to keep you all up to speed!

2019 has been one of the worst for Instagram outtages with millions of people being unable to use the app multiple times this year. Along with the outtages 2019 has been huge for updates and new features too.

I would love to know…what been your favourite update so far this year??


*Algorithm announcement – Instagram confirmed that the algorithm is still based on factors that include relevance, timeliness, frequency in posting, and the number of people following you.
This is the same algorithm that’s been in place for a while now, and as far as social platforms go, they’ve been transparent about what affects your ranking within it.

Posts with a lot of engagement will help you in the algorithm, as they always have, so keep creating high-quality, engagement-oriented content in the feed.

*Sharing to multiple accounts

*Countdown sticker in IG stories – great for product launches

*Showing user active / privacy

*EGG pic is posted and knocks Kylie Jenner off the tops spot


*IGTV previews in main feed – a great way to drive traffic to longer form content

*Instagram remove self harm images

*Instagram purge fake accounts – cue big drop in followers

March - IG DOWN

*Checkout in post – Shopping made easy!

April – IG DOWN

*Polls stickers in stories – another feature Instagram introduced to encourage engagement


*Creators able to tag products for partnerships
*Quiz stickers in stories
*Donation stickers in stories

*Account muting


*Horizontal video to IGTV – great for repurposing old content
*Branded content
*Share main feed posts to stories

July 2019 – IG down

*Chat sticker in stories
*Ads in Explore page
*Instagram Warn users before closing down accounts for violation
*Song lyrics in stories

August – IG Down

*Close friends list

*Create your own Facefilter

*Creator accounts launch

*Instagram restrict who can see cosmetic procedure / weightloss posts


*Dark mode
*Took away following tab (so we cant check on other accounts!)
*IGTV series
*Create mode for more ease in story navigation


*Purge on fake iG story views
*Removing likes in UK

*IG allow you to share stories to Facebook dating

*Tightening up on age restrictions – No one under 13 can have an account.

So there you have it…a few of the updates that have happened this year…and from what ive heard through the grapevine…2020 is for sure going to be epic!

Until then…
Much love Estelle #mibainstaqueen

When People Say The Fortune Is In The Follow Up

When people say the fortune is in the follow up they’re NOT bullshitting! by Leona


TALKING TO SO MANY OF YOU recently and lots of you tell me that FOLLOWING UP WITH PROSPECTS OR CLIENTS is NOT a strength…..

You are potentially missing out on a HUGE amount of sales….!

Do YOU have a follow up PLAN or are you hot and miss? Be honest!

Top tip:

Create a really simple process ie. three days after somebody registers interest in a product you ask them which product they prefer best!
Then three days after product arrives you check in to see how much they LOVE the product (see how I’m using assumptive language)

Make it SIMPLE so that it’s DOABLE otherwise you won’t do it! (Go figure)

I CHALLENGE each of you to follow up with TWO people TODAY that you know you should have contacted by now…..

Much love

As always

Leona xoxox

Week One in America


Week one in America has been an adventure!

Worldschooling at its finest. Thanksgiving dinner in Savannah was an incredible experience for all of us as a family but especially for the children to see how other people come together.

Arrived here in Myrtle Beach a few days ago and we’ve experienced shark teeth hunting and sampled the local delicacies! Including LOTS of BBQ sauce on everything….

Personally I’ve used being here as a reason to get healthy! I’ve been to yoga twice and spin a couple of times now and I’m feeling better already. I’ve been so busy back and forth to the UK that my health hadn’t been at the forefront of my mind however now it’s MY time! After all I’m 34 this week… HOLY SHIT!

The week ahead is proving to be as busy as the last and I can’t wait for this adventure to unfold.

Ladies my CTA for this week: go and do ONE thing for YOU! One thing that’ll help YOU personally….

Much love

As always

Leona Burton


Rise of the Mumpreneur - Guest Blog

Rise of the Mumpreneur - Guest Blog by Sara Noel

Becoming a number #1 co-author of a mumpreneur book. Creating the opportunity to publish your story amongst other inspirational business ladies. MIBA book ‘Rise of the Mumpreneur’

On October 8th I boarded a plane to Marbella knowing that I was about to embark on a life-changing experience.

At the beginning of the year, I said yes to an opportunity to become a co-author of the upcoming MIBA book ‘Rise of the Mumpreneur’. I wasn’t sure what to expect. I wasn’t even sure of all the finer details. But my heart was sure and it led the way. My heart knew I had plenty I needed to say and that writing one chapter of a book was the beginning of unleashing my voice. Finally.

Fast forward a few months and I found myself connected to the other co-authors in a Facebook group. Excitement built up throughout the year as we shared our fears of the unknown and words of encouragement for one another. The opportunity I had said yes to became more real as the months went on. The reality that I had stepped well and truly out of my comfort zone excited me, but I will be completely honest and admit it also scared the living daylights out of me too.

Who would want to hear my story?

Will I be judged?

Who am I to be a co-author of a book?

Will I lose family? Friends?

I woke up dazed and confused as the plane hit the ground in Malaga. I had completely passed out for the full duration of the flight. This didn’t surprise me. I am an independent parent juggling work, building a business and raising an amazing human being. It is not often I get the chance to just be still. Well, outside of my ‘very’ early morning rituals that I have to slide down the stairs like a ninja to make happen due to the fact my Son has elephant ears! I had also spent most of the year dealing with the rapid decline of a family member who was suffering terribly of physical and mental ill-health.

It had been only 1 week since the funeral of my Grandma when I boarded that plane. Within seconds I was out for the count. Depleted of every ounce of energy left in my body and soul.
One by one the co-authors gathered in the airport. Apart from the online engagement each and every one of us was a stranger to one another. You could feel the anxiety in the air and in a strange way it felt comforting. Comforting to know that I was not alone in how I was feeling – petrified!

After being greeted by our warm and welcoming hosts MIBA co-founders - Leona Burton and Estelle Keeber, we all settled into the beautiful villa. Within 1 hour we were bonding like long lost sisters. We shared snippets of our backstories, ate, laughed, and cried. It was like a beautiful emotional rollercoaster, but comforting in the fact there were others around you to hold your hand.

The next couple of days was a mix of hypnotherapy led by the amazing Tania Taylor, Clinical Hypnotherapist and Psychotherapist and fellow ROM co-author, and free writing.

The guided meditations were beautiful and key in helping us unleash our words as we drifted off periodically to different parts of the villa to put pen (and in some cases tears) to paper.

My favourite spot was tucked in the corner in the blazing sun by the pool. I am a little bit of a sun worshipper so to have sun rays shining down on my peacock feather pen (I also love peacocks!) made what was quite an emotional process somewhat easier.

To top it all off the super talented Natalie Boland was at hand to make us look and feel amazing for the book’s headshots. Estelle swapped her MIBA CEO hat for her photographer hat and worked her camera magic. It was a perfect end to a unique experience. Thanks ladies!

Sharing this experience with such a wonderful, warm and loving group of ladies is a moment in time I will never forget.

Am I scared? YES! Of course, I am. I am just about to share a very personal story publicly.

But it isn’t about ME. If I can stop someone/anyone in their tracks and support them in their time of need then it was worth it.

And that is all that matters.

Thanks, Leona Burton and Estelle Keeber for this opportunity. Your hospitality throughout was above and beyond and I will be forever grateful 🙏🏾

To all the other contributors…

You are all such wonderful, strong, determined women and I feel honoured to have shared this experience in Marbella with you.

Let’s do this! 👊🏾💛💫

#MIBAROM #riseofthemumpreneur #booklaunch #getreadytorise

‘Rise of the Mumpreneur’ will be released December 2019. Visit www.mumsinbusinessassociation.com for more information on MIBA. Do you have a story to tell? Find out how you too can become one of MIBA’s Amazon best selling authors here. I hope to read your story soon 💛

Co-authors of ‘Rise of the Mumpreneur’ and now life time friends 💛

Thank you to Sara Noel who originally published this on her own website on 21 November 2019. Click here to view. Sara runs Strategize Your Biz.

If you are looking to do any of the following Sara is your MIB. Click here.

☑️Looking to plan and execute to kickstart & grow your business

☑️You have signed up to soooo many courses you have lost count, and cannot even remember the name of most of them!

☑️You are tired of feeling overwhelmed, frustrated, and in fear of the unknown.

☑️You are currently spinning plates every day managing every aspect of your business, and you are totally ready to outsource some of the day to day tasks.

Contact [email protected]

Travelling Around The East Coast of America for 80 days

Travelling around the east coast of America for 80 days whilst we worldschool our children was not a easy choice however it’s turning out to be an amazing decision.

Uh oh it’s 2:52am however we had THE best dinner with Cathlenes incredible family on in the intercostal as the sun set (my fave)

The children have had a blast and they’ve requested that on the way back we come and meet again ❤️

For them to spend time with other homeschooled children has been awesome, lots of laughing and exploring, just perfect!

So far we are totally in love with the east coast and quite possibly could be on our three year plan to make a move!

I am feeling more inspired than EVER!

The last three days really have changed my life, sounds crazy huh but it’s shown me that even after doubting myself (yes I’m human) that I was right to follow my gut.

I cannot tell you how important it is to use your natural gut instinct in your life and business.

If something feels icky for a period of time to time to check it and figure if you can change it or get rid.

If an idea is pecking at you to make it happen, why aren’t you taking the steps to do it? Remember how to create goals? And then create a PLAN to make it happen…

It’s not easy BUT it’s TOTALLY doable!

CTA: do ONE thing today to move you towards the ONE thing that’ll make you HAPPY.

As always

Much love



How Overcoming Approval Addiction Can Leave You Free To Pursue Your Dream Life

How Overcoming Approval Addiction Can Leave You Free To Pursue Your Dream Life
By Rachael Barnes 

When Leona Burton, CEO of the amazingly successful Mums in Business Association, invited me to write and present a training video on Approval Addiction for their VIP collection I was quite literally gobsmacked! 


Weren’t there more experienced people who could do it? 

After my initial panic (and two month procrastination period) I thought why not me? 

I’d suffered from approval addiction for as long as I could remember and I’d recently overcome it.  Who better qualified than someone who has lived through every excruciating moment. 

I’d grown up in a small, welsh mining village where everyone knew your business. There wasn’t a move you could make without someone knowing about it and feeling it was their right to pass judgement. 

 My mum always told us that we could achieve anything we set our mind on but she didn’t believe this about herself.  Children take in more than you think and its true that actions can speak louder than words. 

When I was a teenager my dad’s business took off and we suddenly had more money to afford nice things. Yet my mum continued to buy her clothes in the sales and although we moved house we only went from a two bedroomed mid terrace to a larger 3 bedroom end of terrace.  It was like she was embarrassed that we were doing well and wanted to hide it.  It would drive me mad that she rarely treated herself and it’s a trait I’ve found hard to overcome too.  I think nothing of spending money on my boys but struggle to spend money on myself. 

I knew that if I didn’t break the cycle that my children would be in danger of following the same route. 

As a teenager I longed to be a lawyer.  I loved watching LA Law and would fantasize about helping some poor defenceless victim transform their life.  I wanted to change the world. 

So why didn’t I? 

I was scared to death that people would laugh or snigger or tell me that I wasn’t good enough.  When really it was me that felt they weren’t good enough. 

To be honest even the thought of the interview process brought me out in a cold sweat. 

And so I became a teacher. Little children are far less judgemental and it seemed like a safer option. 

Years later, when the boss from hell and the increasing demands of raising a child with additional needs took their toll, I found that I had no choice but to leave my teaching career and find work that I could fit around my other commitments.  I longed to pursue my dream of helping others but I knew that before I could do that I needed to sort out my own head. 

With the help of my therapist I discovered that this constant need for approval came from messages  picked up from my childhood.  Once these were rewritten I cared less about what others thought of me and focused more on what I thought of myself. 

I was so impressed with my transformation that I trained in Inner Child Healing myself.  I now work as a Confidence and Self Worth Coach and help ladies to overcome their approval addiction too. 

 My training course on the MIBA VIP explores in more depth the causes of approval addiction and tips on how to overcome it.  There’s also worksheets that you can work through in your own time once you’ve watched the videos. 

I hope that you find it useful.  If you’d like to learn more about working 1:1 with me (in person or via videolink) please feel free to contact me at [email protected]

Don’t leave it too late to pursue the life you’ve always dreamt about.

Rachael xx 

Life Moves at a MILLION Miles an Hour

Life moves at a MILLION miles an hour and sometimes we forget the IMPACT that we are having by Leona Burton

So after a meeting with our incredible PR agent Haddy A Folivi we’ve been left feeling pretty proud.

Today we talked about our vision for MIBA and what we have done for others so far.
To be honest, MIBA HQ is so crazy we just do what we do and take most things with a pinch of salt, celebrate the win then move on to the next job.

But today has given us an opportunity to stop and think about all the things we’ve done for others so far….

In just over 2 years since we started our little facebook group we have not only empowered, educated and inspired hundreds of thousands of women we also been able to make change on a much wider scale.

Weve supported The Purple Community Fund which helps to take children off the streets of the Philippines by collecting thousands of ring pulls.

We collected over 20 thousands items to help end period poverty here in the UK
We collected hundreds of toys for the Rayaan Brown Foundation to give to children diagnosed with cancer.

We’ve helped raise over £11,000 for Womens Aid Leicestershire.

And I could go on….

But it doesnt stop there….

We are super excited to have many other projects lined up that will help impact thousands more women in mind blowing ways!

And it all started with 2 crazy sisters and 1 little idea!

Watch this space!!

Remember to make a difference you don’t NEED to raise £1000s for charity, one small act of kindness can start a chain reaction.

We challenge YOU to go and do something nice for somebody TODAY! Whether it’s a cup of coffee for the guy who lives outside the chippy or donating your time to a non profit… it all helps.

Together we are stronger.

Much love

As always
Leona and Estelle

Non Spammy Selling - Creative Advertising

Non Spammy Selling - Creative Advertising by Estelle Keeber

Do you swipe straight past the ads on Instagram. You know the ones that are obviously trying to sell you something you don’t need?

Do you scroll on past the boring buy my shit posts all over FB?

I know, I’m the same. No one wants to be sold to and so this is why you need to focus on creative advertising. Sell your product and service in a non spammy selling way and attract your ideal clients…and its not hard!

I’m always banging on about documenting rather than creating when it comes to content. If you’re showing your followers on a daily basis what you do and how your product / service benefits others you’re selling without selling.

So let’s look, take me for an example. I’m MIBA CEO and Instagram Expert. I show people through my stories what goes on behind the scenes in my day.

Tip 1 – Be relatable!

Part of my day includes creating content and working 1:1 with different companies and clients to help them understand Instagram. I share this to my stories… so that anyone who comes to my stories for the first time know… this is what I do. I might even ask… anyone else need some support with Instagram. This not only increases engagement but also then give me a list of warm leads… people who WANT my service.

Tip 2 – Let people know WHAT you do WITHOUT selling to them!

Once Ive finished my training I will use the feedback to share into stories. Recommendation and word of mouth marketing is the most powerful advertising you can have!

Tip 3 – Share positive feedback and testimonials.

I’m probably going to grab some lunch afterwards… and yes! I share that to stories too! Get people involved in something fun… ask them what do you prefer for lunch… burger or salad?

Tip 4 – Use engagement stickers to increase interaction

Once I have warmed people up with what I do, how I help and the results of my product I would then finish my stories with a way that people could find out more… Direct them to DM, link in bio or opt in page.

Just with those examples you can see that not once have I tried to sell. I’m allowing the product to sell itself by showing people the results. Before and after pictures are so last year. People want to see your product and service in action. They want to see the results, they want to be able to relate to you. They do not want to be sold to.

Skills + Trust = relationship = SALES

So there you have a very brief breakdown of how to sell without selling.

Until next time…

Estelle #mibainstaqueen


PASSION.. by Leona

We hear that word thrown around regularly but the heck is it?!

It really simply is something that you LOVE and that you’d do for FREE for a period of time.

So how do you find it I hear you ask?


People are REALLY BUSY searching for it that they often are totally missing the very thing that they’re looking for!

Top tips:

Take time out regularly to journal, meditate, exercise… whatever gives you some space to clear your mind.

Have a look at what lights you up…. I mean really lights you up. Is there a pattern in your happiness? Is there a specific activity that gets you all excited? (Not THAT type of activity unless you plan on monetising…?!)

Brainstorm ways in which you can incorporate MORE of those things into YOUR business…

And lastly, don’t overthink it. Allow it to be whatever it is….

And then create your vision from there.

Much love

As always



Hacking the 10k Swipe Up Option

Hacking the 10k Swipe Up Option by Estelle Keeber

So if you missed the live explaining this hack don’t worry you can watch all of my Tuesday night lives over on our Youtube channel,  In the video I explained to you all why you don’t need 10k followers to use the swipe up option on your Instagram stories.

The swipe up is a feature you will see all over the place. Accounts will use the story space to tell you about something that you can then SWIPE UP to find out more about. This then takes you to another page. Sign up, website or sales page.

So how can you hack this I hear you cry. Well its really simple and im going to break it down into 3 easy steps.

First of all you need to record an IGTV episode on the subject you want people to find out more about. For example I could record an episode on my Instagram training course. When your adding the title and description remember to ADD a link. An added bonus of IGTV is that you can not only add hashtag but you can also add a clickable link! Cool hey?

Once you have the IGTV episode uploaded you can jump to the next step.

Share to your story some engaging information that will entice your followers to swipe up. I like to show some feedback and ask if you want to see result like this…swipe up.

The important thing to remember is you really want to make it obvious that people can swipe up so use a GIF to be more creative.

Once you have created your story you then click the link button on the top menu - click the image

This will then give you the option to add IGTV link that goes with your story.

Et voila! Now when people watch your story they will be able to swipe up! This will take them to your IGTV where they can find out more AND don’t forget there is also that live link that your followers can click!!

So there you have it…a quick and simple way for you to hack the 10k swipe up option!

Don’t forget to share this posts with friends who will find it valuable!

Until next time!

Estelle #instaqueen