MIBA Guest VIP – Kerry Hearsey – Dial Up Your Day

Kerry Hearsey – Dial Up Your Day

We all have £1440 given to us each and every morning – how are you choosing to spend them?

“The world is moving so fast these days that the man who says it can’t be done is generally interrupted by someone doing it.” – Elbert Hubbard

Time is money, or so you hear people say. We each gain 1440 minutes a day, or £1440 depending on your perception. But how are you spending those minutes?

We often get caught up in the “not doing enough” mentality, or worse, “I am not enough” mentality – both paralyzing at times and often internal chaos presides. But how do we stop this way of thinking? How do we shift our focus to our own lives and business in order to be more efficient, more successful and with less energy spent looking over our shoulder?

Now we all know that competition, whether in business or sport, can be healthy – it often drives us outside of our comfort zones, encourages us to explore new ways, and ultimately ensures that we are connected with our passion and purpose in terms of our definition of success.

Thing is, we can often get side-tracked by our competition or even social media images of someone’s so-called life (remember, it is one view portrayed) which knocks us off our game. The “enough” gremlins come out in full force “not doing enough” and “I am not enough”.

Over the last 20 years, I have been exceptionally fortunate to work with some incredible individuals from across the world of sport, many of which have become Olympic or Paralympic champions. We often hear and see their physical capabilities on the big screen or in the newspapers as we cheer their success with pride. But for me, it has always been their brains that have fascinated me most.

How did these individuals push past pain barriers? How did they mentally get back up when they trained for 4-years straight to be disqualified for a false start at a major championship? How did they line up face to face with their competition, no technology or social media protection in place, just them against another?

“The hardest skill to acquire in this sport is the one where you compete all out, give it all you have, and you are still getting beat no matter what you do. When you have the killer instinct to fight through that, it is very special”. – Eddie Reese

We often see these people as heroes. And they are – as we all are, I should add. But they are no different in terms of the emotion, hurt, and feelings that they experience in their “business” of sport. They too have moments of self-doubt, of wanting to quit, of questioning “enough”.

But what is magical and amazing about athletes and sports teams is something we can all transpose to business – it is their ability to structure, practice and reflect – each and every day – the foundations to success. To a point that I have seen many athletes moan “do I really need to practice that skill AGAIN for the 10’000 time!?”. Yep! You sure do!

Athletes and teams become SO FOCUSSED on their lane that it leaves limited time to concern themselves with their competition or the gremlins in their mind. They respect these areas of course, but knock them off their lane? Nope! They have TRUST in their daily process of structure, practice, and reflection.

We may all be leaders in our business field, but for the Dial-Up-Your-Day Series on the MIBA VIP, I really want to take you back to a “beginners’ mindset”. In the beginner’s mindset – we seek adventure with curiosity and apprehension. We set our intentions and priorities. We set our importance. We set our minds to be free and open. This is where the magic happens. It allows us to be truly honest with our self on HOW we are spending those 1440 minutes.

The Dial-Up-Your Day series on the MIBA VIP does just that – it starts to open your mind to reflect on what you are currently doing and to provide some strategies and changes so that you can be action focussed in order to get the very best out of your day. With structure, practice and reflection you can slowly start to move those gremlins and realise the importance is in your own running lane, simply put, the importance is YOU!

“It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe”. – Muhammad Ali

The MIBA Retreat 2020

MIBA Retreat 2020 by Estelle Keeber

Can you believe we hosted not one but two incredible retreats this year?

For anyone that hasn’t even heard of the MIBA retreat…read on!

Our retreats are an opportunity for women from all over the world to come together to mastermind with incredible experts in all areas of business for 2 nights and 3 days.

Our retreats are not just focused on growing your business though. As busy women in business ourselves we know running a successful business is more than just having a business plan. Its about knowing your skills, learning what works for you and how to take those dreams and make them a reality…we also know that if we don’t practice a bit of self care and development the business side will fail regardless!

And so our retreats cover everything you need to take your life and your business to the next level surrounded by incredible women with the same vision. Not only that but you get to do it all in the most incredible surroundings.

The Grange in Donisthorpe is set in acres of land and hosts its own cinema room, games room and huge hot tub as well as room to sleep 26 people!


With the COVID19 outbreak we were on edge until the last minute as to whether or not we went ahead. We thought long and hard and followed the government guidelines at the time and were so happy we did continue and we got to meet some incredible women. Unfortunately, some of our speakers and my sister and co-founder Leona couldn’t make it due to the knock-on effects but that still did not stop us. Jen Parker owner of Fuzzy Flamingo came to us via video link to deliver her training on the power of sharing your story. Jen has published several books and is well known for her publishing knowledge and expertise. Leona also came live from Spain to inspire our attendees, talking about how to take those ideas and make them a reality, everyone came away super motivated and ready to smash their business goals.

Along with our live online trainings we also had inhouse experts Denise Martinez Rossini who delivered two powerful talks on money mindset and the power of crystals, Michelle Chambers who showed us how to plan our goals for the next year in her vision board workshop and the incredible Tania Taylor (Award winning hypnotherapist) teaching us about relaxation and meditation… two things I know we could all benefit from right about now!

And of course, there was me… teaching our attendees all about the power of Instagram and how each one of them can use the platform to grow their business. From stories and scheduling to hashtags and content…we covered it all. For me it’s always great to work with people in the flesh on a personal 1:1 basis to work through any problems they have in real time. Shout out to all the ladies who have been sharing stories daily since we left… I’m proud of you!!

So as you can see the 3 days we have at the retreat are rammed with opportunities to grow yourself and your business. But all work and no play is no fun right?


Aswell as the trainings and presentations we also love to have some down time. Our attendees have full use of the amazing outdoor hot tub which fits 12 people and use of the cinema room with fully reclining cinema style seats. This year we went for The Break Up on the big screen… can’t beat a bit of Vince Vaughan right?


We also had the amazing MIBA glam squad, Natalie Boland MUA and Zoo Hairdressing make over each attendee ready for a mini branding shoot. The images captured the ladies as they relaxed and enjoyed the gorgeous surroundings. Another bonus take away for our amazing women in business.

All food and drink is included and we were happy to welcome back the fantatsic So Catering to keep us all fed! This year we went for a menu of Homemade Tomato soup, Beef Brisket and Pasta for the vegetarians and a vegan Chocolate Brownie to finish. The guys in the team never cease to amaze me with the amazing quality of the food and this year was certainly no different.

The highlight for me must be getting everyone doing a tiktok at the end of the retreat! What a giggle!

So… there you have it… a full run down of this years retreat. We are so excited to have announced dates for next year which are selling fast… less than 2 remain so if your interested now is the time to book – book here

Massive thanks to everyone who made the retreat possible. To all of the amazing attendees, thank you for pushing yourselves, for stepping out of your comfort zones and for getting up close and personal in our team building exercise!

Until next time…

MIBA Insta Queen…aka Estelle x

The MIBA Awards 2020

The MIBA AWARDS 2020 by Estelle Keeber

Well what can I say…the MIBA awards 2020 was off the hook!

The evening started with a VIP drinks reception in the sky view room of Leicesters Athena. Inside the VIP area guests were wowed with an incredible creation from Royal Cake supplier The Cake Illusionist who sculpted the incredible cake specifically for the MIBA awards and did not disappoint! Her orangutan and baby creation had attendees mind blown! No one could actually believe it was cake… but I can assure you it was!

Starting with our compare for the evening, the incredible Taz Thorton who kept us entertained throughout! After delivering a speedy welcome Leona and I were off the stage and preparing for the start of the MIBA Body Positivity Catwalk.

Serena Novelli shared her amazing journey with us and showed us why it’s so important to love ourselves and what a great way to lead into our catwalk show.

Mindset and Me donated amazing t-shirts that remind us all about positive mental health… starting the catwalk were our mini models Enna Burton and Isaac Sharples.

Popsy Clothing were our next catwalk sponsor who for sure made us all feel very #popsypretty.

Our 3rd and final walk of the night was thanks to Serena Novelli at Ann Summers… and boy did our ladies rock it!!

After a quick break it was time for the main event… our awards!


Massive congratulations to all of our incredible finalists… with thousands of nominations the decision was hard and our winners are truly deserving of their awards.

Proud to have the amazing Paige Murney attend to present her award… the CEOs choice went to the incredible Tania Taylor who is working tirelessly to end abuse in care homes after losing her grandad Graham 

To finish up the night we had the incredible Caprice Bourett share her inspirational journey with us as well as presenting the Entreprenuer of the year award to the beautiful Cherish Reardon.

Thank you to all our sponsors

After delivering our long list of thanks there was only 1 thing left to do…. partay!!!

Thank you to everyone who has worked alongside us to make this event happen and congratulations to all of our winners!!

Until the next time…

Much love Estelle aka (now officially, after receiving my award, The Queen of Insta!)

MIBA Guest VIP – Liz Rowe – Ten Steps to Starting a Charity

Liz Rowe – Ten Steps to Starting a Charity

Why do people feel compelled to change the world?

I suspect you know the answer because as a female entrepreneur and Mum in Business you are already doing that! But I mean from a social movement perspective, not for profit, for no reward other than the greater good!
I have worked with some of the largest and some of the smallest charities in the United Kingdom, and no matter what the income level, employee size or focus – they all have one thing in common – a compelling drive to make change for the better.

I set up in business last January, after developing commercial business approaches for my corporate role and being frustrated that other charities weren’t benefitting – I knew to meet a cause I would have to balance employment which suited me, so I set up on my own so I could work with more not for profit and small businesses.

One of the biggest issues I find are the most fantastic, driven, motivated people with the biggest hearts begin this charity journey and drive themselves into the ground because of the work needed to start these unique organisations.

• What model should I choose?
• How do I start?
• What level of income?
• What do I need to know about governance?

In this special MIBA VIP collection, you can find out how to develop a model for a charity or not for profit – helping you through ten stages and prompts to get you thinking and doing and some foundations in place. The content is super relevant for business too – so take a look! One thing charities and businesses DO have in common is they have to generate income to survive – so you need a compelling story!

As with all great companies – you need a plan. You need to have thought about your purpose, vision and strategy – not just from a service, campaigning and education perspective – but from a where do you want to be in ten years? What is the core issue you are trying to tackle? Why is it a problem and what is the solution, who do you need to help you? More than that, why will people just donate their money to help you to run it?

I’m on hand through the videos to give you some clues, ideas and insight to my thinking about pitfalls and challenges you might face – but the fact is that it’s always worth setting up your legacy that spans more than your business and I can’t WAIT to hear from you as you tackle your not for profit projects!

Liz Rowe is an experienced Commercial and Business Director, having set up Chesil Infinity, a Business Consultancy and Coaching Company in January 2019 to support more small businesses and charities. Liz has worked with some of the largest children’s charities in the UK and offers unique approaches to strategy through to team development – taking businesses on whole journeys of performance improvement.
Living in Dorset, UK with her three children, husband, and two dogs – she is a self confessed theory geek and collector of qualifications, loving all things strategy to digital and in-between. ‘When I am interested in something, I want to understand every tiny detail and learn everything I can about it!’

Liz is also the Co-Ordinator for MIBA Dorset, a Trustee for Dorset MIND Charity, runs a free online Leadership development group and is currently developing a social enterprise of her own working with women and young people starting in business.

Find Liz here:
Website – www.chesil-infinity.co.uk
Facebook – https://www.facebook.com/libbyrowe
Business Page – https://www.facebook.com/chesilinfinity
Instagram – @liz_chesil_infinity
Linked In -https://www.linkedin.com/in/liz-rowe/
Twitter – @Chesil_Infinity

MIBA Guest – Amanda Clarke Celebrity MUA

Amanda Clarke Celebrity MUA

After meeting the incredible celebrity make up artist Amanda Clarke during her photoshoot for the Daily Mail, MIBA co-founder Estelle Keeber couldn’t wait to find out more about her amazing journey and of course… share it all with you guys.

Amanda really understands the juggles of being a mum in business… read how she goes from doing the food shop to jetting off to work with HUGE celebs all around the world in today’s blog.

Where did your passion for make up start?

I always adored pretty old fashioned sweet shops with jars of candy, bold colours and clashing pattern stripes, and shapes of sweets. The arrays of colours throughout the year like a spring had arrived in November! The brightly coloured candy was like walking into a artist studio full of creativity.

I loved all the technicolour films as a child especially in far to reach places off the beaten track with real adventures, my love of exploring had begun. It must have been just a given that my favourite school subject would have been art, to really show my creativity and individuality.

All my school reports from primary school always said, “Amanda was very talkative and loves art!” – (always an A)

My thoughts by the time I was choosing my career path at secondary school was “How will I get paid to happily talk all day, paint and travel the world?”,  I wasn’t quite sure how, but I knew I was going to do it.

So what happened next?

My thoughts were cruise ships, so I studied to become a beauty therapist and worked in a hair salon learning my trade. My advice to anyone who wants to start within the industry is to train finding the right courses and find teachers who can help you get started.

Each course I enrolled upon lead to another gaining more experience in hair, wigs, special effects make up in TV, Film & Fashion. Over a period of 4 years I felt ready to give up my part time day job as an office temp in Regents Street, London. I had also learnt about business during those years.

Training and gaining new skills is so important. The knowledge of skincare and beauty products which have evolved and become so much better over time, however, the basic No.1 beauty tip is don’t bake yourself in the sun especially without protection on your skin. Always cleanse & remove makeup with a gentle touch not to drag the skin.

Talking of skincare what one product can you not live without?

If I had to choose one product I cannot live without would be my absolute favourite Rosalique Skin Primer, it’s so perfect like a little miracle as it beautifully evens out skin tone whilst it corrects colour balance to match your own shade giving your skin a radiant glow and hiding imperfections. Plus it has SPF 50.  It’s my everyday go to product and I love using it on photoshoots too.

Edit from Estelle – Amanda gave me this product after our shoot and its bloody amazing!

Any top tips for busy mums who want to look great for the school run?

I’m a working mum of three and I know that time in the morning is tight when wanting to look at least refreshed at the school gates, allowing yourself 3-5 mins for a speedy beauty look, use your fingers for application start with;

  • Moisturiser (this can be tinted BB cream, etc)
  • Dab concealer in corners of eyes (C shape)
  • Light dust of powder in T Zone if needed
  • Pop of blusher or sweep of bronzer
  • Hint of mascara
  • Tinted lip balm

What trends should we be checking out in 2020?

New trends in 2020 are more effortless chic, with beautiful cream eyeshadow that doesn’t crease and glow sticks like Chanel have created, although a dewy healthy look using fingers and sponges for blending many of these products are also semi matt so no need to worry about looking too shiny, although I personally love loose powder and will also use a little as I want longevity throughout my day. Eyebrows have become softer too and harsh eyeliners blended creating a subtle blur effect.

With all of the incredible stars you have worked with which one stands out for you?

One of my favourite all time shoots was on a James Bond set with the glamorous Shirley Bassey, in a fabulous ball gown with security close, keeping watch over all the diamonds she was wearing! I was standing in front of her doing final makeup checks when she burst into song singing Diamonds Are Forever. Wow!

Best client for me would have to involve travel, therefore reflecting back on my music days touring with world with M People and Janet Jackson it was incredibly exciting, exhausting and exhilarating all of what I had dreamed about rolled into one.

Having said that I never did the cruise ships to travel with work until years later, I spent 2 weeks in the Mediterranean on a super yacht with the best client ever! That really was the cherry on the cake for me. As a young girl this was a dream and one of my career aspirations.

Lets talk Instagram… how do you use it for your business?

Instagram is an essential tool for business as it offers an insight into your personality and style of work. It’s become your very own visual business card, it’s an amazing way to stay connected. Although I don’t think you need to get caught up in numbers & followers.  Some of the most respected & talented artists who are exceptional may not have largest followers, so this shouldn’t be a guide line to how good someone is.

Talk to us about work life balance and why you think your career has been so successful.

Being a successful businesswoman is knowing and understanding your business and what your client wants from you. Each client has different needs and requests, literally going the extra mile and being 100% committed and consistent will gain you an excellent reputation and trust.

I decided to move from the London where I am most days and live by the sea. Creating a healthy lifestyle for my family, I have managed to balance home & work.

Being flexible is key, changing plans last minute, cancelling dates with friends & family. So having great organisation skills and keeping it stress free.

One moment you’re doing your grocery shopping and the next you’re packing a bag for a flight on the same day. Having a good network of people & family around you is vital, It’s not for everyone but I absolutely love it still after 30 years!

So there you have it…. the secret life of a celebrity make up artist revealed… well kind of.

Massive thank you to Amanda for 1) making me look incredible for our shoot and 2) for taking the time to chat with us about her journey!

Until next time… much love

Estelle AKA Insta Queen x

MIBA VIP Guest Contributor – Tania Taylor

MIBA VIP Guest Contributor – Tania Taylor

Woman in business – Increasing your productivity


Okay, so first off, who am I to be chatting to you about being a woman in business and increasing your productivity this year? Good question! My business on the grand scale of things is fairly new at only two years old. My fabulous accountant however, showed his admiration in my first year’s accounts by saying how incredible I had done to achieve so much profit in my first year. Businesses usually lose profit in year one, break even in year two and make profit in year three.

Mums / Women in Business Association (MIBA)

So, here’s the cringey bit where you shout out about how successful you are, whilst secretly hoping nobody thinks you’re heads so big it won’t fit through the door! I joined MIBA back in January 2018 when I first set up my business, but lurked in the background for a good few months before attending my first event in November 2018. Yes, I really did wait that long! Bit of advice from me, just pluck up the courage right away. It saves loads of time!

My achievements as a woman in business

From the offset I was determined to work my socks off to make my business work. With a family of my own and mortgage and other household bills to pay for, I couldn’t afford not to! And work my socks off I have. I’m fortunate to be able to call myself an expert in anxiety and sleep, as well as being an international, Multi-Award Winning hypnotherapist and psychotherapist, and number one bestselling author twice over. It sounds impressive when you put it so succinctly doesn’t it?

Awards as a Woman in Business

I have been hugely fortunate to have been nominated for all kinds of awards, and I’m very excited about the upcoming MIBA awards as I’ve been shortlisted for five categories:

  • Facebook Rising Star
  • Pay it Forward
  • Blogger of the Year
  • Paige Murney
  • MIB of the Year

I’ve also been nominated for the Venus Women in Business Awards, the Inspire Woman in Business Awards, Lavolta Events Awards and even The Pride of Britain Awards. I feel extremely lucky to have also been awarded the Top 3 hypnotherapist in Rochdale for the last two years and the Rochdale 30 award.

How am I going to help you as a woman in business?

Well, in order to be super productive and therefore successful there’s lots of ingredients that need to go into the mix. I’m sure you can think of many ideas as a woman in business yourself. Maybe energy, focus, work ethic, motivation, hardworking, you get the gist.

VIP Collection for a woman in business

Despite all of the wonderful ideas you may have about being more productive, my VIP collection is slightly different. We’ll be talking how you can increase your productivity through the art of taking time out. Shock, horror! It sounds like the least productive thing we could be doing and how many of us feel guilty for not working solidly on our business or our families?

Living with the guilt of being a woman in business

Hands up if you feel guilty for taking a break. Have you ever found yourself sat in the bath working on your phone? Or maybe watching TV and ‘meerkatting’ (using your phone for business and trying to keep up with your programme at the same time). Then you plan a time to take a real break, maybe you leave your phone in the bedroom, and your plagued with this overwhelming sense of guilt the whole time, your mind racing with what you should or could be achieving if you only spent this time on working right now.

Leaving the guilt behind

My VIP Collection is all about how to leave that guilt behind. How to give yourself time out and why it is important for productivity. I’ll touch upon the latest research and the science with what important processes are going on in the brain. We will also be looking at techniques that mean you can have a break and still have superb work-related ideas. As a woman in business, you not only deserve a break, but you WILL be so much more productive with your time and your ideas. And we will be saying goodbye to that guilt once and for all.

VIP Collection

Get on over to my VIP Collection now and enjoy a healthy work life balance that leaves you feeling wonderful about you, your family and your business. I wish you every success as a fellow woman in business. Do let me know how you the training helps you and what you’re now doing that is resulting in your business growing and your productivity being on fire.

Contacting Tania

Tania is an International, Multi-Award Winning Clinical Hypnotherapist and Psychotherapist supporting people with anxiety and related conditions across the world via Zoom, and in her private clinic in the heart of the Pennines, in Rochdale, UK.

She runs a monthly deep relaxation hypnotherapy group in Rochdale, and has affordable online memberships and workshops.

Tania is a Senior Lecturer for her business; ‘Tania Taylor Hypnotherapy & Psychotherapy’, and also Lectures on behalf of the ‘Clinical Hypnotherapy School’, who provide post qualification training to qualified hypnotherapists using the Solution Focused approach.

Tania continues to volunteer delivering free Hypnotherapy for local Macmillan events, and in her Facebook group weekly, helping people across the globe. She’s always looking to help more people and welcomes you to join the Calm Your Mind group and to invite your family and friends too.

Email: [email protected]

Tel: 07442 169 033

Facebook: www.facebook.com/TaniaTaylorHypnotherapy

Instagram: www.instagram.com/TaniaTaylorHypnotherapy

Twitter: https://twitter.com/TT_Hypnotherapy?s=09

Facebook group: www.facebook.com/groups/CalmYourMindFree

YouTube: https://www.youtube.com/channel/UCos7z3Tc87AQoEIsAMwXxqg

LinkedIn: www.linkedin.com/in/TaniaTaylorHypnotherapy

Pinterest: https://www.pinterest.co.uk/taniataylorhypnotherapypsychot/pins/

Website: www.Tania-Taylor.co.uk

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MIBA VIP Guest Contributor – Buckso Dhillon-Woolley

MIBA VIP Guest Contributor – Buckso

Hello Everyone!! 

I’m Buckso, a Midlands based British Indian Actor whose task in life, is to help others with those objectives in achieving THEIR lifes mission. Now you might find this a little strange coming from an Actor, and to be honest, a lot of Actors would be thinking “what the hell does she think shes doing?!” LOL! But you see, I’ve NEVER had any help in getting to where I am in the industry, 10 years later, so I know ALL about the hard graft its gonna take for YOU, if you don’t get some help along the way. 

Now, ive never been one to care what others think, after all, I chose to marry my Caucasian husband at the risk of losing my family (which I did!) so im not likely to give a shit what others think, am ISo in a nutshell, that’s what you can pretty much expect from my contribution to the MIBA VIP. A LOT of factual, evidence-based tips and techniques formed from MY experiences over the last 25 yrs.  

Who else is going to be best placed to tell you WHAT can work for you in life and business unless they’ve been through it? The foundation for my upcoming online course titled “The BukSu Method” has been created from daily Rockstar Rituals that I perform, in order to become solid in my resilience and mastering my mindset. Without that in your life, youre not going to last long and im telling you, the competition out there isn’t going away! So don’t get lazy!? 

Put the effort into your development because YOURE the one that’s steering the ship and believe me there will be LOTS of rocks to navigate along the way. I mean, even the BEST athletes in life need someone to be their lighthouse.  


Check out Bucko’s VIP in the MIBA Online Training – Finding You Voice and Mindset by Buckso Dhillon-Woolley

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MIBA VIP Guest Contributor – Cherish Reardon – Popsy Clothing

MIBA VIP Guest Contributor – Cherish Reardon – Popsy Clothing

If somebody had told me 3 years ago that I would be giving tips to business owners to help them with their social media I would have laughed! When I set up Popsy Clothing I had absolutely no idea about Facebook as a platform for a business. I used it to catch up with friends, upload a few pictures but selling on there? Not a friggin clue! That’s why looking back I’m not surprised that I really struggled and didn’t get any sales! I couldn’t work out why my post wasn’t being seen, I didn’t understand why my posts didn’t get any responses when I would post and I could barely spell algorithm let alone understand it. I knew if my business was going to work, I really needed to spend the time learning about Facebook and finding all the tips I could get. I have spent many hours, I’ve cried, I’ve learnt, and I’ve put into practice all the tips and as a result my business has grown. In fact, around 90% of our business is from Facebook! That’s why when I was asked by Estelle and Leona if I would like be part of the VIP it was a YES!!! I wanted to condense what I’ve learnt over the last 3 years into a really short, back to basics segment. I would be sat on my laptop with my earphones in at 3am listening to videos and let’s be honest – who has the time for that?

So what will you learn? All about community. My absolute favourite topic! My community of nearly 60,000 has not only grew my business but also has become a really special part of my life. I believe Facebook, building your community and using Facebook groups is one of the best ways to grow your business and I am really passionate about helping business women know how they can do it affectively! In my VIP collection I talk about community, how I built my community and more importantly how to keep one. I believe that when we have a strong community we stand out from our competitors and become leaders in whatever market we are in.

It has been an absolute honour to be part of the MIBA VIP collection and share my knowledge. I have learnt so much from MIBA and it has been really lovely to give back.

Cherish x

Check out Cherish’s VIP Collection Using Fb and Fb Communities to Grow Your Business

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The Launch of Rise of The Mumpreneur

The Launch of Rise of The Mumpreneur by Estelle Keeber

It was so amazing to see all the incredible authors at the Rise of the Mumpreneur book launch last week here in Leicester.

Rise of the Mumpreneur is the 16th book to be taken to #1 on Amazon by MIBA publishing and I have to say…the launches just get better and better!

The night was filled with tears of joy, sadness and pride as more than 40 people came together the celebrate the true grit and tenacity of these 8 brave women.

We are proud to have Serena, Rachael and Sara share their stories with the crowd on the evening too. Becoming a best selling author is so much more than a title. Becoming an author takes strength, bravery and balls…of which these ladies have in abundance!

Massive thanks to all of our sponsors Black Nova designs, Swish for it, Crystal Soapery and Bottle Top your support means everything. Huge shout out to Jess Illife who is our MIBA Squad official photographer and did a cracking job capturing the night as always!

If you are interested in finding out how MIBA can help your dream of becoming an author into reality please drop an email to [email protected]

As always much love

Estelle xxx

MIBA in Forbes

MIBA were featured in Forbes in 2019 which we see as one of our amazing achievements. Here is a throwback to some of the article…

Where did the idea for Mums in Business Association come from? What were your career backgrounds and were you both active networkers?

After struggling with mental health issues and becoming a single mum after 9 years of partnership, I knew that returning to work was going to be difficult. As part of my mental health recovery my counsellor had suggested that I find a creative outlet that enabled me relax and have fun but that also enabled me to express how I was feeling in a non verbal way. I studied photography for 3 years as an adult student at night classes and finally went on to gain a teaching qualification. It was becoming a single parent that actually made reevaluate the skill set that I had an become creative about how I could start to financially support my family whilst still being a present parent. I set up Love Photography 13 in 2016 and this was the start of my entrepreneurial journey.

As step sisters we had always supported each other in our chosen career paths and the idea for MIBA came from the lack of support and feeling of isolation that we were both verbalizing in our lengthy daily phone calls from Wales to Leicester.

Setting up Love Photography 13 was an eye opener and brought along a whole host of challenges I hadn’t expected to meet. Not only was I required to capture gorgeous weddings but to create a successful business I also needed to know about marketing, web development and social media. I spent hours and hours watching webinars and trainings, listening to podcasts and trying to connect with people who could help me grow my business. I remember wishing that I could find all of the information I needed in one place, so that I could develop my business without having to search the whole of the internet for things that were relevant and would actually help me. I felt like the only person that really understood my struggle was Leona because as a mum in business herself we were going through the same thing! Trying to be a great mum and start up a business all at the same time was a challenge to say the least!

It was then that we realized that if we felt like this, there must be thousands of other mums who felt the same! It was then that we decided to set up the MIBA Facebook group in the hope of bringing other women together, so that they didn’t have to struggle the way that we did.

How did you go about starting the network, what were the first steps and what were your initial costs?

We set up the Mums in Business Association Facebook group in June 2017…that group now has 45k community members. The most incredible thing about what we have achieved so far is the fact that we started with nothing. No investment, no capital, no start up fund. We used social media to connect with people who we understood. We recognized their pain point and we work to ease it. The formula for creating this incredible network hasn’t changed in the 27 months we have been established. We simply started by sharing value and content with our community. Not just tips on how we were growing our own businesses but real life, no BS posts about how difficult it is to try and juggle a million things on your to do lists whilst keeping the kids entertained, walking to dog and maybe finding time to meditate. We shared our own journey, the highs and the lows with our tribe. Allowing our own identities to shine through is the reason that so many others then go on to tell other women about our community. We are relatable and real, our tribe trust us because they can relate to us. Building relationships is a crucial part of creating a network.

How did you manage the startup being based in two different locations?

Lots of long phone calls! The joy of being based online means that we can work from anywhere. Leona and I spent hours and hours discussing what was working and what wasn’t and what we wanted to do next to grow MIBA. Its no different now Leona has moved to Spain. Not a day goes by that we don’t speak.

How did you attract your first members? How important was social media to your business growth? How often do you hold live events and what do these involve?

Without sounding to cliché, your vibe attracts your tribe. We set up the group and began going live and sharing our own favourite tips and resources on everything from getting the kids to behave to starting a blog and building a website.

We have built a 6-figure business using social media alone and so my answer here is most definitely YES! Social media is your biggest FREE marketing tool and resource. Whether you’re using Facebook, Instagram or Twitter, social media is free. You literally have access to millions of people at the touch of a button. It’s really understanding HOW to use social media that is key to success!

Social media also allowed us to take our networking offline too. Having a community online is amazing but there is nothing better than sitting in a room full of motivated and excited women who have all gathered together with the same end plan… to grow their business. We used our social media to communicate about our events using the community we had already created online. I hosted our first ever child friendly networking event in August 2017 in my hometown of Leicester. We had around 10 people attend the first meeting but the response from our community was incredible. Women all around the world wanted to get involved which is when we hit a problem. We were only 2 people. We travelled the UK for a few months before realizing that it was time to expand the team. We currently have 130 networking events worldwide and are expanding at a rate of 10% per month. September saw our biggest month yet for attendees with over 1300 women coming through the doors.

At what stage were you able to monetize the network and how did you do this?

We started off by providing free content into the group. Once we had become established and people began to see us as the experts in our area, we then knew that we could then start to charge for our products. Again, its about creating that trust and relationship. People were ready to invest in us because we had consistently shown up, offered amazing value and content and maintained our visibility. Our first course was a business bootcamp which we sold for £10. Every evening I would manually go through all of the people who had paid and send over a link for the training. No funnels, email lists or automation. Good oldfashioned pen, paper and a lot of hard work! 

We offered different levels of affordability to ensure that as many people as possible could benefit from the trainings regardless of where they were at in their business journey. Still to this day we offer FREE Instagram challenges and £10 trainings but alongside that we can now use all of our skills and experience to coach corporate clients and large organisations in maximizing their impact using social media. 

Tickets for our offline networking events are still £15 or the equivalent as they were when we first set up. We wanted our events to be affordable yet full of value and opportunities. Its incredible for us to hear that other women are closing deals in excess of £10k after connecting at our events.  

Has the business had any external funding? Is this something you are looking to pursue?

Not so far but this is not something that we would disregard. We know that as businesses grow their need for investment may rise too. We are always very aware of what is happening within our business and act accordingly. We would love to connect with people who have a vested interest in the message we are spreading and if this were to include investment then this is something we would consider. We run the business very flexibly and go with what works. Who knows what tomorrow will bring?

What’s next for the network? Is it now profitable?

MIBA is growing at an incredible rate. Not only do we have our online communities and offline networking events we also help other women tell their stories of success. So far in the last 2 years we have helped to create 73 Amazon best selling authors, 9 best selling books and have lots of amazing authors working away behind the scenes!

We are very excited to be expanding our speaking portfolio. In the space of the next 6 months we will be speaking at events such as Social Media Week Durban alongside incredible people such as Bravissimo founder Michelle Mone, Supermodel and business woman Caprice and politician Karren Brady CBE.

Our business started in June 2017 with no investment and in the last year has turned over approx. ¼ million pounds with our expected turn over next year to double.

Until next time much love