2020 A decade of Instagram – 40 facts you NEED to know
Instagram debuted on 6th October 2010
Instagram was almost called Codename but it was decided against before the launch.
Instagram was created by Kevin Systrom and Mike Krieger
The first picture shared was on July 17th 2010 before the app even launched. It was by Mike Keiger ( @mikeyk )
Instagram’s first ever official uploaded picture was of a dog by the co founder Kevin
Instagram currently have over 1 billion monthly active users.
There are 4.2 billion likes per day
There are on average 100+ million pictures uploaded everyday
60% of users log in daily
Users spend on average 53 minutes per day on the platform
To date there are more than 500 billion images been uploaded.
The largest age demographic is 25-34 year olds
Pizza is the most instagrammed food
Posts that use hashtags get on average 12.6% more engagement
The top 5 countries that use Instagram are United States, Russia, Turkey, Brazil and the UK.
The heart emoji is the most frequently used.
More than half the brands on Instagram stick to 1 filter
The top 3 followed brands are National Geographic, Nike and Victoria’s Secrets.
55 of the most popular and active brands on Instagram post 1.5 times per day on average
80% of accounts follow a business on Instagram
There are over 500,000 active influencers using Instagram
78% of influencers prefer Instagram for brand collaboration
72% of Instagram users say they have purchased via the app
80% of Instagrammers decide whether to buy a product or service based on Instagram images. Instagram users report making a purchase decision based on something that they saw while browsing the app.
Selfies are one of the most uploaded pictures
Photos with faces get 38% more likes
Posts with a location get 79% more engagement
Instagram is the second most engaged network just behind Facebook
32% of all internet user have an Instagram account
In 2017 Instagram was the most used network for cyber bullying. Since then Instagram have launched a host of features to stop cyber bullying on the platform.
Instagram allow you to ‘restrict’ peoples comments, meaning you can hide inappropriate comments without the user knowing. A step forward in the anti bullying strategy.
There are 400 million stories shared every day
Video gets over 2 times more engagement than images
The heart face filter is the most used in Instagram stories
More than 100 million people watch or share LIVE everyday
60% of people say they find new products on Instagram
130 million accounts tap on a shopping post each month to find out more
Instagram users engage more on Tuesday and Thursday
Influencers can charge up to $100,000 for a sponsored post
World record egg is the most liked picture EVER behind Kylie Jenner
So there you have it…to be honest I could have gone on forever!
I would love to know…what was your favourite fact? Do you have one you think we should add?
Until next time…