MIBA COVID-19 - My Top 10 Tips For Survival 

My Top 10 Tips For Survival by Estelle Keeber

Seeing as my survival tips went down so well on my live I thought that I would share them here in a blog with you to for you to save and refer back to!  

Right now EVERYONE’S life has changed, routine has gone out of the window and we are all just doing the best we can so first and foremost some tips for staying sane…. 

  1. Make the most of your time. Plan ahead. Write a to do list the night before and get up a little earlier if possible to get a head start… you will be surprised the difference an extra 15 minutes can make!
  2. Meal prep is a huge time saver. Try and plan your meals for the week and create dishes that can be bulk made and frozen. Keep things in the freezer like veg that can be used in so many ways. 
  3. Ask for help… this is a biggy and something I find really hard but you guys have been an incredible support. Let people know how they can help you… you would do the same for them right?
  4. Gratitude. With all the changes that are happening it can be really easy to fall into a dark hole of sadness and fear. Taking the time to write down just 3 things you are grateful for will allow your mind to reset and focus on those things. A nice reminder to look back on when days are tough too!
  5. Self care. Right now I’m hearing from a lot of women that they are worried about their kids, their business, their families, their neighbours… yet hardly anyone mentions how this is impacting on them. It’s really key to take time to do something for you. Recharge your batteries. If the captain of the ship gets sick…who steers the boat? You know what im saying? So whether it’s a glass of something fizzy, a face mask or 30 minutes to read a book, take sometime just for you. 

 My Favourite Tips for Business 

  1. Don’t panic. The situation we are in right now is temporary and wont last forever. 
  2. Start to think outside the box. It’s in times of great adversity that the greatest changes are made creating some of the most incredible results. How can you change up what you have to offer? You already have a great business… it’s just about evolving. How can you stand out right now… how have the needs of your customers changed? 
  3. Use your time productively. Some of you will now have more time, some of you will have less. Either way use the time you do have wisely. If you make products and sales have slowed down use the time to listen to a podcast or write a blog posts. Were you commuting to work but are now working from home? Rather than staying in bed an extra hour use that time to schedule some posts or reply to emails. 
  4. Stay up to date with changes. The WHO and .GOV sites are the best to check official information. Changes are happening on a daily basis. Grants, loans, support and regulations will all become more available as the weeks pass so make sure you know what help you are entitled to. 
  5. Don’t give up. Tough times don’t last, tough people do. You do not have control over a lot of things… so focus on the things you do have control over. Plan your day, create new products, spend time with loved ones, get on top of your accounts. When all this is over your going to thank yourself for staying strong.  

And don’t forget… we are always here to support you… in life or business! 

You can download our FREE MIBA survival kit hereMassive thanks to all the amazing contributors who helped to create this incredible kit in record time. 

From finances and creating residual income to meal planning and activities to keep the kids entertained… we got you covered! 

What 1 tip would you have with our community to help them grow their business right now? 

Until the next time, 

Stay sane… stay safe… stay home….  

Much love  

Estelle x 


MIBA Guest VIP - Kerry Hearsey - Dial Up Your Day

Kerry Hearsey - Dial Up Your Day

We all have £1440 given to us each and every morning – how are you choosing to spend them?

“The world is moving so fast these days that the man who says it can’t be done is generally interrupted by someone doing it.” - Elbert Hubbard

Time is money, or so you hear people say. We each gain 1440 minutes a day, or £1440 depending on your perception. But how are you spending those minutes?

We often get caught up in the “not doing enough” mentality, or worse, “I am not enough” mentality – both paralyzing at times and often internal chaos presides. But how do we stop this way of thinking? How do we shift our focus to our own lives and business in order to be more efficient, more successful and with less energy spent looking over our shoulder?

Now we all know that competition, whether in business or sport, can be healthy – it often drives us outside of our comfort zones, encourages us to explore new ways, and ultimately ensures that we are connected with our passion and purpose in terms of our definition of success.

Thing is, we can often get side-tracked by our competition or even social media images of someone’s so-called life (remember, it is one view portrayed) which knocks us off our game. The “enough” gremlins come out in full force “not doing enough” and “I am not enough”.

Over the last 20 years, I have been exceptionally fortunate to work with some incredible individuals from across the world of sport, many of which have become Olympic or Paralympic champions. We often hear and see their physical capabilities on the big screen or in the newspapers as we cheer their success with pride. But for me, it has always been their brains that have fascinated me most.

How did these individuals push past pain barriers? How did they mentally get back up when they trained for 4-years straight to be disqualified for a false start at a major championship? How did they line up face to face with their competition, no technology or social media protection in place, just them against another?

“The hardest skill to acquire in this sport is the one where you compete all out, give it all you have, and you are still getting beat no matter what you do. When you have the killer instinct to fight through that, it is very special”. – Eddie Reese

We often see these people as heroes. And they are – as we all are, I should add. But they are no different in terms of the emotion, hurt, and feelings that they experience in their “business” of sport. They too have moments of self-doubt, of wanting to quit, of questioning “enough”.

But what is magical and amazing about athletes and sports teams is something we can all transpose to business – it is their ability to structure, practice and reflect – each and every day – the foundations to success. To a point that I have seen many athletes moan “do I really need to practice that skill AGAIN for the 10’000 time!?”. Yep! You sure do!

Athletes and teams become SO FOCUSSED on their lane that it leaves limited time to concern themselves with their competition or the gremlins in their mind. They respect these areas of course, but knock them off their lane? Nope! They have TRUST in their daily process of structure, practice, and reflection.

We may all be leaders in our business field, but for the Dial-Up-Your-Day Series on the MIBA VIP, I really want to take you back to a “beginners’ mindset”. In the beginner’s mindset - we seek adventure with curiosity and apprehension. We set our intentions and priorities. We set our importance. We set our minds to be free and open. This is where the magic happens. It allows us to be truly honest with our self on HOW we are spending those 1440 minutes.

The Dial-Up-Your Day series on the MIBA VIP does just that – it starts to open your mind to reflect on what you are currently doing and to provide some strategies and changes so that you can be action focussed in order to get the very best out of your day. With structure, practice and reflection you can slowly start to move those gremlins and realise the importance is in your own running lane, simply put, the importance is YOU!

“It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe”. – Muhammad Ali

Episode 32 - Kerry Hearsey

Kerry Hearsey is the Director of Life Architect Coaching, an Author, and Motivational Speaker. Having worked as a coach for the past 20 years, predominantly on the global stage of of Elite Sport with Olympians, Paralympians, and Professional Athletes, Kerry has witnessed first hand the power of the mind to achieve gold medal winning ways. From individuals to teams, Kerry inspires and guides people through change and transformation in order to achieve long-lasting success. 

Episode 31 - Kylie Dixon

MIBA co founder and Insta Queen is joined today by founder of Mushroom Marvellous Kylie Dixon.

Kylie shares her instagram success story with you all along with tips on how you can take your instagram to the next level.

Kylie has recently been named recommended supplier of Alternative wedding magazine, has collaborated with local businesses and has seen a rise in sales… and all thanks to Instagram.

The MIBA Retreat 2020

MIBA Retreat 2020 by Estelle Keeber

Can you believe we hosted not one but two incredible retreats this year?

For anyone that hasn’t even heard of the MIBA retreat…read on!

Our retreats are an opportunity for women from all over the world to come together to mastermind with incredible experts in all areas of business for 2 nights and 3 days.

Our retreats are not just focused on growing your business though. As busy women in business ourselves we know running a successful business is more than just having a business plan. Its about knowing your skills, learning what works for you and how to take those dreams and make them a reality…we also know that if we don’t practice a bit of self care and development the business side will fail regardless!

And so our retreats cover everything you need to take your life and your business to the next level surrounded by incredible women with the same vision. Not only that but you get to do it all in the most incredible surroundings.

The Grange in Donisthorpe is set in acres of land and hosts its own cinema room, games room and huge hot tub as well as room to sleep 26 people!


With the COVID19 outbreak we were on edge until the last minute as to whether or not we went ahead. We thought long and hard and followed the government guidelines at the time and were so happy we did continue and we got to meet some incredible women. Unfortunately, some of our speakers and my sister and co-founder Leona couldn’t make it due to the knock-on effects but that still did not stop us. Jen Parker owner of Fuzzy Flamingo came to us via video link to deliver her training on the power of sharing your story. Jen has published several books and is well known for her publishing knowledge and expertise. Leona also came live from Spain to inspire our attendees, talking about how to take those ideas and make them a reality, everyone came away super motivated and ready to smash their business goals.

Along with our live online trainings we also had inhouse experts Denise Martinez Rossini who delivered two powerful talks on money mindset and the power of crystals, Michelle Chambers who showed us how to plan our goals for the next year in her vision board workshop and the incredible Tania Taylor (Award winning hypnotherapist) teaching us about relaxation and meditation… two things I know we could all benefit from right about now!

And of course, there was me… teaching our attendees all about the power of Instagram and how each one of them can use the platform to grow their business. From stories and scheduling to hashtags and content…we covered it all. For me it’s always great to work with people in the flesh on a personal 1:1 basis to work through any problems they have in real time. Shout out to all the ladies who have been sharing stories daily since we left… I’m proud of you!!

So as you can see the 3 days we have at the retreat are rammed with opportunities to grow yourself and your business. But all work and no play is no fun right?


Aswell as the trainings and presentations we also love to have some down time. Our attendees have full use of the amazing outdoor hot tub which fits 12 people and use of the cinema room with fully reclining cinema style seats. This year we went for The Break Up on the big screen… can’t beat a bit of Vince Vaughan right?


We also had the amazing MIBA glam squad, Natalie Boland MUA and Zoo Hairdressing make over each attendee ready for a mini branding shoot. The images captured the ladies as they relaxed and enjoyed the gorgeous surroundings. Another bonus take away for our amazing women in business.

All food and drink is included and we were happy to welcome back the fantatsic So Catering to keep us all fed! This year we went for a menu of Homemade Tomato soup, Beef Brisket and Pasta for the vegetarians and a vegan Chocolate Brownie to finish. The guys in the team never cease to amaze me with the amazing quality of the food and this year was certainly no different.

The highlight for me must be getting everyone doing a tiktok at the end of the retreat! What a giggle!

So… there you have it… a full run down of this years retreat. We are so excited to have announced dates for next year which are selling fast… less than 2 remain so if your interested now is the time to book - book here

Massive thanks to everyone who made the retreat possible. To all of the amazing attendees, thank you for pushing yourselves, for stepping out of your comfort zones and for getting up close and personal in our team building exercise!

Until next time…

MIBA Insta Queen…aka Estelle x

Episode 30 - COVID19 Special

MIBA Insta Queen Estelle Keeber gives us a special Facebook live in light of the current COVID-19 outbreak.

Extraordinary changes require extraordinary action…yes im talking to you!!

This was originally broadcast on Facebook on Saturday 21st March.  Original Facebook video https://www.facebook.com/2077551495847171/videos/671572780335971/


The MIBA Awards 2020

The MIBA AWARDS 2020 by Estelle Keeber

Well what can I say…the MIBA awards 2020 was off the hook!

The evening started with a VIP drinks reception in the sky view room of Leicesters Athena. Inside the VIP area guests were wowed with an incredible creation from Royal Cake supplier The Cake Illusionist who sculpted the incredible cake specifically for the MIBA awards and did not disappoint! Her orangutan and baby creation had attendees mind blown! No one could actually believe it was cake… but I can assure you it was!

The evening started with our compare for the evening, the incredible Taz Thorton who kept us entertained throughout! After delivering a speedy welcome Leona and I were off the stage and preparing for the start of the MIBA Body Positivity Catwalk.

Serena Novelli shared her amazing journey with us and showed us why it’s so important to love ourselves and what a great way to lead into our catwalk show.

Mindset and Me donated amazing t-shirts that remind us all about positive mental health… starting the catwalk were our mini models Enna Burton and Isaac Sharples.

Popsy Clothing were our next catwalk sponsor who for sure made us all feel very #popsypretty.

Our 3rd and final walk of the night was thanks to Serena Novelli at Ann Summers… and boy did our ladies rock it!!

After a quick break it was time for the main event… our awards!

Massive congratulations to all of our incredible finalists… with thousands of nominations the decision was hard and our winners are truly deserving of their awards.

Proud to have the amazing Paige Murney attend to present her award… the CEOs choice went to the incredible Tania Taylor who is working tirelessly to end abuse in care homes after losing her grandad Graham 

To finish up the night we had the incredible Caprice Bourett share her inspirational journey with us as well as presenting the Entreprenuer of the year award to the beautiful Cherish Reardon.

After delivering our long list of thanks there was only 1 thing left to do…. partay!!!

Thank you to everyone who has worked alongside us to make this event happen and congratulations to all of our winners!!

Until the next time…

Much love Estelle aka (now officially, after receiving my award, The Queen of Insta!)

Episode 29: Craig Reilly

MIBA Insta Queen Estelle Keeber is joined on todays episode of Instagram success stories by the incredible Craig Reilly. Estelle and Craig became acquainted after both being speakers on the Social stage of The Photography and Video Show 2020, the UKs biggest photography event.

Craig is co founder of Street Photography International  and is also abassodor for Olympus, with an instagram following of over 100K. Listen is as Estelle and Craig talk all about Craigs incredible journey into photography and a few of his favourite instagram tips.

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Find all the MIBA podcasts here: https://www.mumsinbusinessassociation.com/category/podcasts/

Episode 28: Liz Rowe

In todays episode MIBA co founder Estelle Keeber is joined by the incredible Liz Rowe creator of Chesil Infinity. Liz shares her amazing story and a few of her tips on how to start your own charity. Having worked with NSPCC, Childline and Action for Children Liz is an expert when it comes to starting and running a charity.  Check out this months VIP collection for the full training.

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Instagram - http://mumsin.biz/instagram
Facebook - http://mumsin.biz/fbpage

Find all the MIBA podcasts here: https://www.mumsinbusinessassociation.com/category/podcasts/

MIBA Guest VIP - Liz Rowe - Ten Steps to Starting a Charity

Liz Rowe - Ten Steps to Starting a Charity

Why do people feel compelled to change the world?

I suspect you know the answer because as a female entrepreneur and Mum in Business you are already doing that! But I mean from a social movement perspective, not for profit, for no reward other than the greater good!
I have worked with some of the largest and some of the smallest charities in the United Kingdom, and no matter what the income level, employee size or focus - they all have one thing in common - a compelling drive to make change for the better.

I set up in business last January, after developing commercial business approaches for my corporate role and being frustrated that other charities weren’t benefitting - I knew to meet a cause I would have to balance employment which suited me, so I set up on my own so I could work with more not for profit and small businesses.

One of the biggest issues I find are the most fantastic, driven, motivated people with the biggest hearts begin this charity journey and drive themselves into the ground because of the work needed to start these unique organisations.

• What model should I choose?
• How do I start?
• What level of income?
• What do I need to know about governance?

In this special MIBA VIP collection, you can find out how to develop a model for a charity or not for profit - helping you through ten stages and prompts to get you thinking and doing and some foundations in place. The content is super relevant for business too - so take a look! One thing charities and businesses DO have in common is they have to generate income to survive - so you need a compelling story!

As with all great companies - you need a plan. You need to have thought about your purpose, vision and strategy - not just from a service, campaigning and education perspective - but from a where do you want to be in ten years? What is the core issue you are trying to tackle? Why is it a problem and what is the solution, who do you need to help you? More than that, why will people just donate their money to help you to run it?

I’m on hand through the videos to give you some clues, ideas and insight to my thinking about pitfalls and challenges you might face - but the fact is that it’s always worth setting up your legacy that spans more than your business and I can’t WAIT to hear from you as you tackle your not for profit projects!

Liz Rowe is an experienced Commercial and Business Director, having set up Chesil Infinity, a Business Consultancy and Coaching Company in January 2019 to support more small businesses and charities. Liz has worked with some of the largest children’s charities in the UK and offers unique approaches to strategy through to team development - taking businesses on whole journeys of performance improvement.
Living in Dorset, UK with her three children, husband, and two dogs - she is a self confessed theory geek and collector of qualifications, loving all things strategy to digital and in-between. ‘When I am interested in something, I want to understand every tiny detail and learn everything I can about it!’

Liz is also the Co-Ordinator for MIBA Dorset, a Trustee for Dorset MIND Charity, runs a free online Leadership development group and is currently developing a social enterprise of her own working with women and young people starting in business.

Find Liz here:
Website - www.chesil-infinity.co.uk
Facebook - https://www.facebook.com/libbyrowe
Business Page - https://www.facebook.com/chesilinfinity
Instagram - @liz_chesil_infinity
Linked In -https://www.linkedin.com/in/liz-rowe/
Twitter - @Chesil_Infinity