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Episode 21: Cherish from Popsy Clothing

Joining Estelle today is the gorgeous Cherish Reardon, founder of Popsy clothing

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2020 A Decade of Instagram – 40 Facts You NEED to Know

2020 A decade of Instagram – 40 facts you NEED to know

Instagram debuted on 6th October 2010

Instagram was almost called Codename but it was decided against before the launch.

Instagram was created by Kevin Systrom and Mike Krieger

The first picture shared was on July 17th 2010 before the app even launched. It was by Mike Keiger ( @mikeyk )

Instagram’s first ever official uploaded picture was of a dog by the co founder Kevin

Instagram currently have over 1 billion monthly active users.

There are 4.2 billion likes per day

There are on average 100+ million pictures uploaded everyday

60% of users log in daily

Users spend on average 53 minutes per day on the platform

To date there are more than 500 billion images been uploaded.

The largest age demographic is 25-34 year olds

Pizza is the most instagrammed food

Posts that use hashtags get on average 12.6% more engagement

The top 5 countries that use Instagram are United States, Russia, Turkey, Brazil and the UK.

The heart emoji is the most frequently used.

More than half the brands on Instagram stick to 1 filter

The top 3 followed brands are National Geographic, Nike and Victoria’s Secrets.

55 of the most popular and active brands on Instagram post 1.5 times per day on average

80% of accounts follow a business on Instagram

There are over 500,000 active influencers using Instagram

78% of influencers prefer Instagram for brand collaboration

72% of Instagram users say they have purchased via the app

80% of Instagrammers decide whether to buy a product or service based on Instagram images. Instagram users report making a purchase decision based on something that they saw while browsing the app.

Selfies are one of the most uploaded pictures

Photos with faces get 38% more likes

Posts with a location get 79% more engagement

Instagram is the second most engaged network just behind Facebook

32% of all internet user have an Instagram account

In 2017 Instagram was the most used network for cyber bullying. Since then Instagram have launched a host of features to stop cyber bullying on the platform.

Instagram allow you to ‘restrict’ peoples comments, meaning you can hide inappropriate comments without the user knowing. A step forward in the anti bullying strategy.

There are 400 million stories shared every day

Video gets over 2 times more engagement than images

The heart face filter is the most used in Instagram stories

More than 100 million people watch or share LIVE everyday

60% of people say they find new products on Instagram

130 million accounts tap on a shopping post each month to find out more

Instagram users engage more on Tuesday and Thursday

Influencers can charge up to $100,000 for a sponsored post

World record egg is the most liked picture EVER behind Kylie Jenner

So there you have it…to be honest I could have gone on forever!

I would love to know…what was your favourite fact? Do you have one you think we should add?

Until next time…

Estelle #mibainstaqueen

Episode 20: MIBA 2019 Year in Review

Join both Estelle and Leona as they review 2019 in the MIBA world

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