Instagram Stories Basics by Estelle Keeber
People can view your stories by tapping on your logo…and you can watch the stories of the people you follow by tapping their logo or the small circle icons at the top of your feed.
So why are Instagram stories so powerful… WELL… let me hit you with some statistics!
- 1 in 3 IG stories gets a DM response
- 1 in 3 instagrammers have become more interested ina brand after seeing them on iG stories
- 56% of people interviewed said they went to a brands website after seeing IG story content
- 38% of people spoke to someone else about something they saw in IG stories
So the statistics speak for themselves… IG stories is the place to be right now if you want more eyes on your business.
They beauty of Instagram stories is the fact that they disappear after 24 hours unless you decide to save them. If you create an awesome story that you want to share, adding it to a highlight will allow it to be seen after the 24 hours is up. Using Highlights is also a great way of drawing attention to the most important bits of your business (but that’s a whole other blog post!)
Because they only last for 24 hours it also means yu can have more fun and not get so hung up on having the perfect picture unlike your main feed.
Stories are the perfect place for you to really engage with your audience and let them see what goes on behind the scenes in your business. Share sneak peeks of new products, reminder for giveaways, share quotes, your day…the list is endless!
Instagram are always introducing even more features to make your stories even more fun! The stickers option currently has the music option, lyrics, polls, emoji sliders, chat and more. Im super excited to see what comes next.
Make the most of all the features. Use the polls sticker to ask your followers their opinion, share a thought for the day and ask your followers if they like it using the emoji slider. Whether your posting something personal or something business related…the polls sticker is a huge MUST for improving engagement and they are super fun too!
So now Ive give you the basics of stories I cannot wait to see what you share, don’t forget to tag me @estellekeeberofficial ( add hyperlink )
This blog is literally the tip of the stories iceberg and I cannot wait to share more with you…so watch this space!
If you’re one of those people who don’t like to wait… you can check out the Instagram Back 2 Basic training where we cover bio, hashtags, content and more!
Check out the course here….
Until next time